May
11
Why creators are becoming social media strategists for brands
Posted in: UncategorizedA growing number of brands are turning to creators to produce content for their social media channels, with agencies facilitating those partnerships.
May
11
Publishers Voice Copyright Concerns and Interface Questions Over Microsoft’s Chatbot API
Posted in: UncategorizedMicrosoft introduced another way for publishers to monetize artificial intelligence this week. And, despite being early days on the buzzy new tech, it’s had a lukewarm response from publishers. With the ads for chat API for publishers, apps and online services, a publisher can add chatbot technology to their website–either from Microsoft or another company–and…
May
11
BET+ to launch ad tier as brands seek Black audiences
Posted in: UncategorizedBET+ Essential will launch on June 25 and be sold in the upfronts.
May
11
Some ad creatives need vacations / Pour l’originalité c’est Tintin!
Posted in: Uncategorized |
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| THE ORIGINAL? Bundesverband Tierschutz – 2006 Click the image to enlarge Source : Adsoftheworld Agency : H2E (Germany) |
LESS ORIGINAL Awareness of animal abandonment – 2023 Click the image to enlarge Source : Linkedin Marketing Inspiration Agency : Honcho (United Kingdom) |
May
11
Chris Licht of CNN Defends Decision to Host Trump Town Hall
Posted in: Uncategorized“People woke up and they know what the stakes are in this election in a way that they didn’t the day before,” Chris Licht, said in a morning call at the network.
May
11
Silenced Voices: How Brands Can Break Barriers and Empower Asian American Creators
Posted in: UncategorizedAlthough Asian Americans make up a significant portion of the U.S. population, there is still a lot of room for improvement in terms of creating a more inclusive and diverse creator economy. Unfortunately, Asian Americans are often overlooked and underrepresented in the media and advertising industries, resulting in only 3% of Asians feeling adequately represented…
May
11
Airline advertising gets a creativity upgrade—behind the industry's messaging pivot
Posted in: UncategorizedAirline advertising is seeing a resurgence of creativity as brands such as Delta and United invest in fresh messaging and marketing channels.
May
11
Late Programmatic Payments Reach Post-Covid High Amid Liquidity Crunch
Posted in: UncategorizedWhile the advertising downturn of the last year has had a highly visible impact on digital publishers, leading to layoffs, fire sales and closures, new data suggests that a similarly concerning economic crunch could be lurking beneath the surface of the ad-tech ecosystem. In the first quarter of this year, 53% of programmatic payments were…
May
11
Ogilvy Honduras created a brand from fish that rain from the sky
Posted in: Uncategorized
May
11
Kaitlan Collins, in a White Suit, Takes on Trump
Posted in: UncategorizedAmid a night of verbal parrying, the CNN host made another statement.
May
11
How AI can improve B2B data and marketing strategies
Posted in: UncategorizedAI is being used to enhance B2B brands’ first-party data capabilities and guide personalized creative messaging and targeting.
May
11
The Agency Chief Technology Officer Helps Clients Translate Tech Into Results
Posted in: UncategorizedThe speed of technological innovation continues to accelerate. It seems like just yesterday we were fawning over the metaverse when ChatGPT bashed down the door as the next trend for agencies to utilize and monetize. With technology overload, agencies need specialists who can keep up with these dizzying changes and can spot how best to…
May
11
How Logitech's social media head plays a key role in its marketing strategy
Posted in: UncategorizedAdu Adu discusses BeReal, evolution of agency relationships and lessons on TikTok.
May
11
Asians in Advertising’s Jessalin Lam on creating a ‘sense of belonging’
Posted in: UncategorizedThe VP of diversity, equity and inclusion at Digitas Health writes about discovering a sense of purpose through community-building.
May
11
The top 5 brand TikToks you need to know about
Posted in: UncategorizedAd Age’s take on the top brand TikTok videos of the past month.
May
11
CNN’s Donald Trump Forum Was a Preview of Political Coverage to Come
Posted in: UncategorizedCriticized for handing Donald Trump a live prime-time platform, CNN faced a divisive response to an occasionally bewildering broadcast.
May
11
People Inspire People by Adwants
Posted in: UncategorizedAdvertising Agency: Adwants
Creative Director: Janardhan Pokala
Executive Directors: Prashanth Sridhar, Karthik Rajmohan
Art Director: Krishna Kumar
May
11
New Manifesto From Fantoons Captures The Heart of Animation
Posted in: Uncategorized
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Animation studio Fantoons has unveiled a new manifesto that’s a love letter to the medium it uses to create award-winning content for some of the
May
11
Upfront Week Shocker: Netflix Abruptly Shifts to All-Virtual Presentation
Posted in: UncategorizedUpfront week is getting a major last-minute change. Netflix’s first upfront week event, originally slated for May 17 at 5 p.m. at New York’s Paris Theater, is switching from an in-person to a virtual presentation, Adweek has learned. The streamer informed attendees of the change in a note on Wednesday night, adding, “We look forward…
May
11
Disney’s Losses From Streaming Narrowed in the Last Quarter
Posted in: UncategorizedThe company’s earnings were buoyed by its theme parks and cruise ships. It also announced it would soon put Hulu content on Disney+.
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