May
11
Late Programmatic Payments Reach Post-Covid High Amid Liquidity Crunch
Posted in: UncategorizedWhile the advertising downturn of the last year has had a highly visible impact on digital publishers, leading to layoffs, fire sales and closures, new data suggests that a similarly concerning economic crunch could be lurking beneath the surface of the ad-tech ecosystem. In the first quarter of this year, 53% of programmatic payments were…
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