Why BMW Is Resurrecting Its Bond-Style Short Movies

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Netflix's upfront retreat isn't deterring TV networks

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Meta adds generative AI into its ad platform

Ads on Facebook and Instagram could incorporate text created and images by AI. 

Elon Musk Says He Has a New C.E.O. for Twitter

Mr. Musk did not identify the executive, but said she would start in about six weeks.

Despite Netflix’s Virtual Pivot, Upfront Week’s Other Events Will Remain In-Person

Even though upfront week doesn’t start until Monday, the Writers Guild of America strike is already making an impact on the annual advertising event. Late Wednesday night, Adweek learned exclusively that Netflix abruptly changed its in-person upfront event, originally planned for May 17 at 5 p.m. at New York’s Paris Theater, to an all-virtual presentation….

Meta adds generative AI into its ad platform

Ads on Facebook and Instagram could incorporate text created and images by AI. 

Striking Writers Find Their Villain: Netflix

Fear of protests prompted the streaming giant to shift an anticipated presentation for advertisers to a virtual event and a top executive to skip an honorary gala.

What’s Wrong With This Picture? Mom’s Not In It

Scroll through any mom’s photo collection and you’ll likely find hundreds of pictures of kids, partners and pets that capture everything from a family’s pivotal moments to daily occurrences. But what’s often missing from those photos? Mom. Given that the matriarch is usually the one snapping the pics, instead of showing up in them, Canadian…

Netflix's upfront retreat isn't deterring TV networks

Ad buyers react to Netflix’s decision to pull out of its May 17 in-person event.

IKEA middle east – "Proudly the second best" (2023) print & social videos

Household

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What to Know About How Google Is Reimagining Its Search Engine With Generative AI

To keep up with its dominance in the search market, Google is bringing generative artificial intelligence features to its Search engine to enhance search results in the coming weeks, the company announced at its I/O developer conference. When a person types in a query into Google’s main search bar, they will see an AI-generated response…

Netflix's upfront retreat isn't deterring TV networks

Ad buyers react to Netflix’s decision to pull out of its May 17 in-person event.

Eos Aims to Be ‘the Right Amount of Weird’ With Foxy Campaign

Eos and its agency of record Mischief @ No Fixed Address are known for pushing boundaries in marketing, whether by launching a limited edition “Bless Your F*ing Cooch” shaving cream or taking aim at toxic masculinity with its expansion into the men’s category. But its latest effort had the brand wondering if they’d gone too…

Netflix's upfront retreat isn't deterring TV networks

Ad buyers react to Netflix’s decision to pull out of its May 17 in-person event.

Fox Touts Live News, Live Sports and—Unlike Last Year—a Live Upfront Event

Last year’s upfront week marked the first time in two years that the advertising community had gathered in person. But while all of the other upfront week presenters had live events, Fox’s presentation largely consisted of pre-recorded video. This time around, the company is emphasizing the in-person element for its Monday upfront presentation, showcasing its…

See how Airbnb is marketing its new Rooms offering

Airbnb is rolling out a new campaign for its Rooms offering, which it expects will resonate with wallet-watching travelers.

How MTV Broke News for a Generation

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The Pentagon, Climate Change and War. Charting the Rise and Fall of U.S. Military Emissions

The Pentagon, Climate Change, and War. Charting the Rise and Fall of U.S. Military Emissions, by Neta C. Crawford, professor of international relations at Oxford University and co-director of the Costs of War Project at Brown University. Published by MIT Press.

The U.S. military is the largest institutional fossil fuel user in the world and thus the largest greenhouse gas emitter.

In her analysis of the Pentagon’s role in the greenhouse gas problem, Neta C. Crawford describes in detail how modern warfare, with its vast production of armaments and infrastructures, movements of heavy vehicles, aircraft and troops drives the demand not only for an enormous consumption of petroleum products but also for a U.S. foreign policy that guarantees constant access to fuel supply, notably in the Middle East.

The military, she explains, has long been aware of the threats that the climate emergency poses to its operation, to geo-political stability and to humanity in general. As early as in the 1950s and 1960s, the highest levels of the United States government—and the military in particular— were informed about the role of greenhouse gas emissions as a cause of potentially catastrophic climate disruptions. Policymakers, the author notes, have not yet responded with the same degree of urgency to the threat of global heating as they have acted to defend access to fossil fuels.


A petroleum supply specialist refuels a CH-47 Chinook at a hangar on Wheeler Army Airfield, Hawaii. Photo: Sgt. Sarah D. Sangster/U.S. Army, via


Environmental restoration employees deploy a containment boom at Offutt Air Force Base in Nebraska, as a precautionary for possible fuel leaks, March 18, 2019. Photo: Associated Press, via

While the Department of Defense has labelled the climate crisis a “threat multiplier” and seen first hands the effects that extreme heat and flooding are having on its operations, supply chains and infrastructures both across the U.S. and on foreign soil, it has so far not implemented convincing measures to reduce its carbon footprint. Not only has the U.S. military resisted including its emissions in the 1997 Kyoto Protocol, but it is also responding to the climate crisis by adapting to it rather than by diminishing greenhouse gases.

Following her analysis of the Pentagon’s fossil fuel addiction in detail, Crawford is looking at possible solutions to curtail U.S. military emissions significantly.

The political scientist believes that while the potential for climate catastrophes to spark climate wars is conceivable, further militarising the U.S. is not the wisest response to the problem. Militarisation raises the prospect of wasting resources or even potentially increasing the risk of war. Furthermore, the author argues that the climate crisis in itself will not inevitably lead to violence and war. She gives examples of countries that have solved difficulties in accessing resources not through conflict but by signing treaties of cooperation. Cooperation is cheaper and more effective than fighting after all.

Crawford calls for a shift from a mindset that conceives security based on military dominance to one that is based on human and ecological security. For her, reducing military emissions will require using nonmilitary tools—including economic sanctions- as well as breaking a deep cycle of economic growth, expansion, military mobilization and military-industrial production that is reliant on fossil fuels and further exacerbating competition with foreign powers.


The Great Fleet Fleet departs Hampton Roads, December 1907. Photograph: US Naval History & Heritage Command. The most striking example of energy consumption from the pre-WW1 era was the Great White Fleet. Its circumnavigation consumed 430,000 short tons of coal


US Bradley fighting vehicles arrive in Lithuania following Russia’s annexation of Crimea in 2014. Photograph: Mindaugas Kulbis/AP, via

The Pentagon, Climate Change and War is an illuminating and impeccably researched book. It is also reassuring to read that the road to climate safety doesn’t necessarily involve military conflicts. However, I wish the author had insisted more on the direct, toxic consequences of US military operations today. We are currently witnessing the disastrous impact that a military conflict has on the environment. Russia’s invasion of Ukraine is not only a human tragedy, it is also the cause of growing environmental damage that include contaminated rivers and water tables, soils riddled with shrapnel and mines, air contaminated by toxic emissions from bombed industrial sites, risks of radioactive contamination, devastated natural reserves, etc. It might have been useful to read more about the U.S. own contribution to planetary destruction today.

Related stories: Ecologies of Power: Counter Mapping the Logistical Landscapes and Military Geographies of the U.S. Department of Defense and Blank Spots on the Map: The Dark Geography of the Pentagon’s Secret World.

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You’ve Met Data Privacy Guidelines. But What About Data Ethics?

Arpanet was created in 1969 as a way to share information between computers. It spawned not only the modern internet but also the first U.S. data privacy law, the Privacy Act of 1974, dictating how data should be handled by government agencies. Thus, data privacy legislation was born, and by its nature, carries a legal…