Another Side of the AI Boom: Detecting What AI Makes

More than a dozen companies have popped up to offer services aimed at identifying whether photos, text and videos are made by humans or machines.

Top 5 food and beverage marketing ideas you need to know about right now

Ad Age’s ranking of the most interesting recent food and beverage campaigns.

Lego DreamZzz Big With 3D Billboards Where Fantasy Enters the Real World

Lego DreamZzz, the latest TV series based on the classic toys, follows a group of kids who discover that they can journey into the dream world. The company is promoting the show’s May 15 launch with a multimedia campaign meant to capture the same sense of wonder. The Lego Group’s internal creative agency Our Lego…

How Custom Inflatable Animal Designs Can Bring Your Imagination To Life?

Children and adults have always enjoyed playing with inflatable creatures. From large inflatable giraffes to small balloon canines, these whimsical designs are sure to make anyone smile. What if you could take your affection for inflatable creatures to the next level? You can give your inventive ideas a playful and functional form with custom inflatable animal designs.

The Creative Process Behind Custom Inflatables

Specifically, custom inflatable animals involve several stages that bring the design from concept to realization. Here’s an overview of the typical creative process involved:

  • Conceptualization The process begins with developing the concept for the custom inflatable animal. This stage involves brainstorming ideas and considering the purpose.
  • Design and Rendering Once the concept is finalized, professional designers or artists create detailed drawings or digital renderings of the custom inflatable animal.
  • Material Selection, The appropriate materials for the inflatable animal are chosen based on durability, flexibility, and safety.
  • Prototyping A prototype of the custom inflatable animal is created to evaluate the design and functionality.

Finding The Perfect Fit: Size And Style Options

When choosing the right design and size for inflatable animals, there are a few things to keep in mind:

  • Consider the occasion or event where the inflatable animal will be used. Choose a cartoonish or cute design for a child’s birthday party that fits the theme.
  • Consider the room that will house the inflatable animal. Please choose a size that works well in the space without making it too crowded.
  • Consider the age group of your audience.

Durability And Quality Matters

When buying inflatable animals, durability and quality should be the top priorities. Toys like these must be sturdy because children will use and appreciate them. A well-made inflatable animal is an investment that will pay off in the long run.

Know Your Purpose

Knowing your purpose is important when using inflatable animals as a marketing tool. If you have a specific objective, you can use it to guide your choice of inflatable animals and other decorative elements. Additionally, having a clear purpose will guide your messaging and branding efforts to ensure they align with your overall objectives.

Benefits Of Custom Inflatable Animal Designs

Here are some advantages of opting for custom designs:

  • Branding and Marketing Custom inflatable animal designs provide an excellent opportunity for branding and marketing. Businesses can incorporate their logos, colors, and other branding elements into the inflatable, creating a visually striking representation of their brand.
  • Unique and Memorable Custom inflatable animal designs stand out from generic inflatables, making them more memorable and distinctive.
  • Tailored to Specific Needs Custom designs allow tailoring the inflatable animal to specific needs and requirements.
  • Enhanced Visual Appeal Custom inflatable animal designs can be created with intricate details, vibrant colors, and eye-catching features.
  • Versatility and Adaptability Custom designs allow versatility and adaptability in size, shape, and functionality.

Conclusion

Creating unique inflatable animal designs is a fun way to express your creative side. They’re adaptable and can be used for anything from special occasions to promotional campaigns to everyday life. Working with skilled experts, you can create an inflatable that is a near-perfect realization of your concept.

The post How Custom Inflatable Animal Designs Can Bring Your Imagination To Life? appeared first on 10AD Blog.

Assista ao curta “The Calm”, que marca o retorno da premiada série BMW Films na era dos veículos elétricos

the calm bmw

Após uma pausa de sete anos, a BMW está reiniciando sua série de filmes, BMW Films, começando com um curta-metragem intitulado “The Calm”, conforme noticiamos antes aqui. O novo filme estrelado por Pom Klementieff, a Mantis de “Guardiões da Galáxia”, com uma participação especial de Uma Thurman, e foi publicado hoje nos canais da montadora …

Leia Assista ao curta “The Calm”, que marca o retorno da premiada série BMW Films na era dos veículos elétricos na íntegra no B9.

The Alex Advantage by Myndroot, Kolkata

Creative Agency: Myndroot, Kolkata
Chief Creative Officer: Ankit Bhattacharyya
Art Director: Akash Mondal
Art Associate: Sourish Nayek
Copywriter: Abhidip Ray
Brand Manager: Debpratim Das
Account Director: Indira Mukherjee
Digital Management: Dwaipayan Das

Wunderman Thompson Appoints Rosie Bardales as Creative Leader in New York

Wunderman Thompson has hired Rosie Bardales from BETC as chief creative officer of its flagship New York office. Bardales will report to Tom Murphy, Wunderman Thompson’s North America creative chief, who joined the network last year from McCann. She will work closely with New York chief executive Sasan Saeidi across accounts including Coca-Cola, Nestle, Unilever,…

YouTube Unveils 30-Second Select Spots, Pause Ads at Brandcast Event

At YouTube’s upfront week event today from Lincoln Center, the video platform wanted to emphasize that it not only has a right to play among the TV networks but that it’s the best option for reach. “It’s a place where [advertisers] can build their brands because it’s the place people come to watch,” Sean Downey,…

Long Averse to Advertising, Tesla Takes a U-Turn. Here’s Why It Matters

“Brand decides to advertise” might seem like an unusual headline, it’s one that’s taken over the business press following Tesla’s annual shareholder meeting in Austin, Texas. That’s because after two decades eschewing conventional advertising in favor of word of mouth, emails, incentivized referrals, and a front-facing founder and chief executive in Elon Musk, the brand…

YouTube debuts unskippable 30-second ads to target brands’ TV ad dollars

At its upfront, the video giant showcased new ads, NFL deals and creators. 

In Virtual Upfront, Netflix Says It Has Nearly 5 Million Monthly Ad-Tier Users

Netflix first upended upfront week in January with its announcement that it would be presenting in Paramount’s vacated Wednesday evening slot. Then it shook things up again last week by shifting to a virtual presentation and not having talent participate in its event, amid the ongoing Writers Guild of America strike. Now, the streaming giant…

Netflix picks EDO for outcomes measurement as it looks to justify premium ad pricing

EDO Co-founder Edward Norton sees response measures overtaking audience counting as ad-supported streaming gains on linear.

Adidas models "women's" pride swimsuit, on a male model. What happened to Unisex?

adrants

marketing mishaps

Here’s a crazy idea, adidas, if you want your pride swimsuit to be worn by either sex, why don’t you just dust off the old “unisex&quot

VMLY&R and MullenLowe US Take Top Prizes at the ADC 102nd Annual Awards

VMLY&R’s groundbreaking work for Dell Technologies and Intel–an interactive book for people with motor neuron disease (MND)–took the top prize, an ADC Black Cube for Best of Show at the ADC 102nd Annual Awards, produced by The One Club for Creativity and held during Creative Week 2023 in New York. MullenLowe U.S. also had a…

Netflix’s ad tier has 5 million monthly active users—and more upfront takeaways

Netflix’s first upfront included updates on users, measurement and capabilities.

Uh-Oh, Lionsgate Movies hired Dylan Mulvany to promote "Are You There God? It’s Me, Margaret." on social media.

adnews

marketing mishaps

Judy Blum’s book “Are You There God? It’s Me, Margaret.” was read by generations of middle-school girls.

How TRESemmé Spotted Value in Social Comments to Create #MyStyleIsMyPower

“Comments are everything. That’s where the truth lives, I think much more so than just looking at all your standard metrics of reach engagement,” said Jessica Grigoriou, head of beauty marketing for Unilever, about how she values and analyzes campaign engagement on social media. Grigoriou was speaking as part of a session at Adweek’s Social…

WBD Unveils Max Ad Options Ahead of Launch, New Streaming Products at Upfront

Max is nearly here, and Warner Bros. Discovery wants brands to know it. During Warner Bros. Discovery’s Wednesday morning upfront week presentation at New York’s The Theater at Madison Square Garden, the company unveiled the full roster of advertising solutions for the ad-supported tier of the combined HBO Max and Discovery+ streaming service, launching May…

EBay Ads’ Home & Garden Research Helps Brands Capitalize on Seasonal Trends

Ebay Ads’ recent shopper survey on spring shopping trends shows consumers are receptive to sponsored listings for items that fit their tastes.

LeShuttle undergoes biggest rebrand of its 30-year history