Screenvision, the nation’s second-largest seller of ads in movie theaters, will make an upfront presentation to advertisers on May 23 in New York. The pitch: By placing ads across thousands of its movie theater screens, marketers can get more granular audience data while captivating a deeply engaged audience. Just ask Netflix. Connected TV networks led…
At Ad Age’s Web3 Marketing Summit, marketers shared how they’re continuing to invest in the Web3 landscape
The veteran producer and president of the Academy of Motion Picture Arts and Sciences shares her thoughts about sticking to your guns.
John Fithian spent nearly three decades as the top lobbyist for movie theaters. He says their future is bright, despite the power of streaming.
EY’s Toni Clayton-Hine illustrates how the stakes may be higher for business-to-business brands than consumer-centric ones.
(TrendHunter.com) Makita continues to expand its arsenal with a groundbreaking addition – the ‘DAS180LXT Brushless Blower.’ This handheld marvel clears away pesky dust and is the ultimate solution for…
A 9ª edição da promoção anual da Amazon oferece até 70% de desconto em mais de 30 mil obras
Leia Garimpamos as melhores ofertas da BookFriday, a Black Friday dos Livros, pra você aproveitar na íntegra no B9.
(TrendHunter.com) PUMA and Magnus Carlsen, the five-time Norwegian World Chess Champion and the highest-ranked chess player in the world, teamed up to create a sneaker inspired by the game of chess called Clyde Chess….
In a Venn diagram, would there be much overlap between traditional iced tea drinkers and flavored malt beverage fans? Maybe a sliver, but the launch campaign for Lipton’s first boozy iced tea aims more at a lake weekend, cooler-toting crowd than the country club, Arnold Palmer-swilling set. Creatives at Founders Agency leaned into the reputation…
The social media team at the National Football League is on a mission to be “the most youth-driven and community-driven platform and league” in the world. It aims to do this by using platforms such as TikTok and Snapchat, as well as gaming platforms including Roblox and Fortnite, to build and engage with future fans…
• Primeiro aplicativo mobile oficial para o ChatGPT: A OpenAI, empresa por trás do popular chatbot de inteligência artificial ChatGPT, anunciou hoje o lançamento de um aplicativo para iOS, marcando a primeira entrada oficial do ChatGPT no mundo dos aplicativos móveis. Por enquanto, disponível apenas nos Estados Unidos. A versão Android do aplicativo também foi …
Leia ChatGPT: OpenAI lança aplicativo para iOS na íntegra no B9.
• Um novo olhar para o design das Copas: A FIFA revelou que a taça e o ano do torneio serão incorporados à marca oficial da Copa do Mundo de 2026, que será dividida em três países-sede: Estados Unidos, Canadá e México. Trata-se de uma abordagem inédita em se considerando identidades visuais de todas as …
Leia FIFA revela identidade visual da Copa do Mundo 2026 com abordagem inédita de design na íntegra no B9.
When cases started to pop up of AI-generated images winning art and photography contests, social media exploded with the usual debates. After all, AI already has a tenuous relationship with creatives who are afraid of being replaced. Others don’t like the idea of the technology being used to deceive. And then there are those excited…
Have you ever been to an activation and thought, “Who thought of this?! This is incredible!” Finally, we get insight from an industry mastermind behind iconic activations like ComplexLand and Adidas Operation AirDrop. Design and experience agency Jam3 is here to move your creative forward. Jam3 helps forward-thinking brands launch products and design innovative customer…
Google will create “real world” conditions so publishers and ad tech providers can ease into post-cookie internet.
“It’s not a lot of work to be authentic. You just have to make a commitment to telling your truth,” said Busy Philipps, New York Times bestselling author, actor, activist and podcast co-host, at Social Media Week. On their podcast Busy Philipps Is Doing Her Best, both she and her co-host, comedy writer Caissie St….
Horizon Media Chief Investment Officer David Campanelli also about talks the state of the diverse media marketplace and why streaming CPMs may soon come down in price.
Innovative platform features play a leading role in giving creators the tools they need to enhance their storytelling abilities and establish long-term, viable businesses. From forging brand partnerships to establishing their own brands, creators rely on dedicated platform support to achieve their goals. Rajni Jacques, head of fashion and beauty partnerships at Snap, and Snapchat…
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