May
19
Lipton Debuts Its First Boozy Tea Amid a Crowded Canned Cocktail Market
Posted in: UncategorizedIn a Venn diagram, would there be much overlap between traditional iced tea drinkers and flavored malt beverage fans? Maybe a sliver, but the launch campaign for Lipton’s first boozy iced tea aims more at a lake weekend, cooler-toting crowd than the country club, Arnold Palmer-swilling set. Creatives at Founders Agency leaned into the reputation…
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