As part of its Disney100 celebration, Disney launched Wonder of Friendship: The Experience, a pop-up exhibition with interactive areas themed after classic Disney films and character friendships. Currently open in London, the Wonder of Friendship experience features four areas themed after movies including Alice in Wonderland and Lilo & Stitch. While the experience has tangible…
Agency with “beat failure” mantra leaves an estimated 100 employees in limbo.
Over the last few years, outdoor spaces have become extensions of our homes. What many don’t know is how our community parks stay clean, host events and why they partner with festivals. The Austin Parks Foundation is on a mission to enhance people’s lives throughout its various parks and green spaces in the Texas city….
Human Rights Campaign says the brewer’s approach to handling criticism of a transgender influencer is “shameful.”
Campanha aproveita crescimento de popularidade da liga de basquete feminina nos Estados Unidos e das buscas por “moda da WNBA”
Leia Google explora novas maneiras de buscar com as estrelas fashion da WNBA na íntegra no B9.
• Reacendendo a chama do amor: A Natura comemora o Dia dos Namorados com o lançamento de Natura Essencial Ato, instigando casais a reviver o amor. A campanha, concebida pela agência GALERIA.ag, introduz duas novas versões da fragrância, uma feminina e outra masculina, e faz um convite: reapaixone-se. • Despertar da paixão em tempos agitados: …
Leia Em campanha para o Dia dos Namorados, Natura convida casais a relembrarem por que se apaixonaram na íntegra no B9.
They argued that Judge Mark E. Walker’s comments in two unrelated proceedings displayed a bias toward the company.
Creative Week ended with a flurry of awards at The One Show 2023 in New York, with Apple London, BBDO Canada and FCB New York bringing in big wins. Apple had a huge night at the 50th anniversary ceremony of The One Show, picking up Best of Show, Brand of the Year and Brand-Side/In-House Agency…
The 50th anniversary show included a redesigned Pencil given to the top winners.
When soccer superstar Alex Morgan called Jessica Robertson in 2019, she instantly picked up the phone. In 2021, Robertson and Morgan–alongside swimmer Simone Manuel, snowboarder Chloe Kim and WNBA icon Sue Bird–launched the media and lifestyle platform Togethxr, specifically targeting Gen Z and millennial women. Women’s sports receive just 5% of media coverage, and Robertson…
Audible hypes “Breakthrough,” its audio-only singing competition.
As upfront week winds down, Adweek is sitting down for postmortems with all the presenting ad sales chiefs, including NBCUniversal’s Mark Marshall, Fox’s Marianne Gambelli and TelevisaUnivision’s Donna Speciale. Now, it’s time for Rita Ferro, Disney’s president of advertising sales and partnerships. Disney brought several big names to its Tuesday upfront event at the North…
Upfront week has finally wrapped, and it’s clear the Writers Guild of America strike had a significant impact on almost every presentation. Though the star power was slightly dimmer this year, with both Warner Bros. Discovery and Netflix only featuring executives during events as many celebrities refrained from crossing picket lines, the week still had…
The Supreme Court decision over Andy Warhol’s use of Lynn Goldsmith’s Prince photograph was decided on the narrow grounds of a licensing issue. But it could still have a chilling effect.
Basketball stars and fashion go hand-in-hand, and ahead of tonight’s WNBA season tip-off, Google debuted a new campaign showcasing new ways to search as players show off their “tunnel fits.” A 30-second spot featuring stars such as Kelsey Plum, DiDi Richards, Diamond DeShields, Arike Ogunbowale, Kahleah Copper and more will debut tonight on ESPN during…
James B. Stanton, VP of marketing for human resources software provider Empyrean, says ‘microculture’ connects employees to brand strategy.
Also: iSpot gets the keys to Google’s Ads Data Hub clean room, macroeconomic news in a nutshell and more.
(TrendHunter.com) The Benchmade 290 Immunity Series Knives are a new addition to the brand’s roster of everyday carry (EDC) products that promise to provide impressive quality with style to boot. The knives…
From her early days, Sarah Robb O’Hagan has been a trailblazer in the world of marketing. Before she took the helm at brands like Equinox and Gatorade, she rose through the ranks in marketing, working her way up to marketing director at Nike. As CEO of fitness coaching platform Exos, her extensive background in marketing…
The plaintiffs include a small business owner, ranch mom, Marine veteran and a student who use TikTok.
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