VMLY&R creates global health exec role to revamp creative strategy for health care clients

Natxo Díaz named to newly created position, which is designed to support the agency’s chief creative officers around the world and create human-centered campaigns for health.

The Guardian Apologizes for Its Handling of Sexual Harassment Complaints

The British media company is also changing its internal processes following a New York Times investigation into a former star political columnist.

Google faces new EU antitrust charges surrounding its ad tech business

The complaint is the most significant in the current five-year mandate of the European Commission.

The Valley’s High Priests Want AI Allegiance and Adoption

The Valley’s hype machine has been in full grind mode since the dawn of AI as a mass market tool. Since the start of 2023, I’ve seen a lot of over-the-top nonsense masquerading as product promotion, but what I saw last week in venture capitalist Mark Andreesen’s verbose defense of the technology, is unprecedented. This […]

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Fred Ryan, Publisher of Washington Post, Will Step Down

Patty Stonesifer, the former chief executive of Martha’s Table, will be The Post’s interim chief executive.

20 Campaigns Creatives Think Will Win Big at Cannes

Purpose-driven campaigns have dominated the Cannes International Festival of Creativity over the past few years, but this year creatives told Adweek they’re looking for more than purpose. They want business results and humor to have their moments in the spotlight again. In a survey done in the lead-up to Cannes, Adweek asked creatives what piece…

UM Global CEO Sasha Savic departs the agency after four months in the role

Andrea Suarez, global president of IPG Mediabrands’ Thrive business unit, will take on the role as global CEO.

FTC Said to Plan to Sue to Stop Microsoft’s Activision Deal From Closing

The agency had sued to block the blockbuster deal last year. Its latest move in federal court would prevent the acquisition from being completed.

Purpose Work Has Dominated Cannes. Creatives Are Eying a Shift Toward Business Results and Humor

Purpose is a driving force behind what wins at Cannes. Last year all but a handful of the 32 Grand Prix winners contained a purpose element in the piece work. This year, there are 17 pieces of work shortlisted for the Dan Wieden Titanium Lion. Nearly every single one of them is purpose-driven. Brand purpose…

Spotify challenges ad creatives in latest B2B push

New podcast will feature CMOs from Indeed, Athletic Greens and Frito-Lay.

Kauppayhtiö, Pure Pizza – "When in Rome " – Finland

Food

When in Rome, do as the romans.

How MrBeast Became the Willy Wonka of YouTube

Jimmy Donaldson, a.k.a. MrBeast, has become a viral sensation for his absurd acts of altruism. Why do so many people think he’s evil?

Think Like an Engineer: How Flock Freight Pulled Off a F*ckload of Success

In an environment hyperfocused on cost management, marketers should always be prepared to justify their value. Thinking about your next campaign like an engineer–the people who test and design your product–can help you do that. As a marketing leader who pivoted from global consumer brands to a b-to-b freight technology company, Flock Freight, I’ve learned…

Watch the newest commercials from True Classic, Verizon, Dick’s Sporting Goods and more

WNBA point guard Sabrina Ionescu stars in the latest installment of Dick’s Sporting Goods’ continuing “Sports Change Lives” campaign.

 

Fred Ryan, Publisher of Washington Post, to Step Down

He said that Jeff Bezos, the owner of The Post, would name a new leader later on Monday.

Why TV and Streaming Networks Are Taking Over the Festival of Creativity

Though upfront week focuses on the U.S. marketplace, Cannes Lions is where media companies think globally. “There is not a single streaming partner that we work with that doesn’t have a desire to be global, if they don’t already have a global footprint,” said Kelly Metz, managing director of advanced TV activation at Omnicom Media…

Slurpee gets a new look—see the 7-Eleven drink’s colorful remix

7-Eleven’s iconic frozen drink gets a new logo, summer ad campaign.

Fox News Tells Tucker Carlson to Stop Posting Videos on Twitter

The network and its former star host have been engaged in an increasingly bitter dispute over Mr. Carlson’s Twitter videos, which Fox says violate his contract.

Inside Serviceplan Group’s US Expansion Plans With Pereira O’Dell and L&C

Serviceplan Group, Europe’s largest independent agency network, is bulking up its U.S offering by naming Pereira O’Dell (POD) founders Andrew O’Dell and PJ Pereira leaders of the newly-minted Serviceplan Americas. As part of its U.S. expansion, Serviceplan also acquired a minority stake in up-and-coming creative agency L&C. O’Dell will become CEO of Serviceplan America, and…

DTC marketing news and trends—tracking the industry ups and downs

The direct-to-consumer news you need to know this week, from retail moves to financial updates.