Jun
26
Dentsu Americas CEO Jacki Kelley departs for IPG
Posted in: UncategorizedMichael Komasinski is elevated to succeed Kelley.
Jun
26
Super League’s CEO on How Gaming Is Going Phygital
Posted in: UncategorizedIn an exclusive interview, Ann Hand, CEO of esports community and content platform Super League Gaming, shares her insights on the gaming revolution and the exciting possibilities it holds for bridging the gap between the digital and physical realms. With a focus on creating immersive experiences, Hand unveils the strategies and innovations driving the transformation…
Jun
26
TikTok and Ad Age Young Creatives contest winner: 'The future of creativity is now'
Posted in: UncategorizedZiwei Koh joined Ad Age and TikTok in Cannes to celebrate his winning entry and discuss where marketing needs to go next
Jun
26
DTC Luggage Brand Away Uses AI to Inspire Real Vacations
Posted in: UncategorizedDTC luggage brand Away has joined the growing list of companies integrating AI in their marketing, but the goal of its new campaign is to point out the limitations of the technology. Created by AI artist Ulises and experiential agency Superfly, the “Extraordinary Is Out There” campaign demonstrates that no matter how wild an AI…
Jun
26
Watch the newest commercials from Travelers, The Home Depot, Max and more
Posted in: UncategorizedA few highlights: Travelers says, “Remarkable things happen when people care.”
Jun
26
Do try this at home / La même idée en cascade?
Posted in: Uncategorized |
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| THE ORIGINAL? Hot Wheels / Small trucks stunt – 2007 “Kids! Do try this at home” Click the image to enlarge Source : Adsoftheworld Agency : Ogilvy Frankfurt (Germany) |
LESS ORIGINAL Renault / Legendary Toys stunt – 2022 “Do try this at home” Click the image to enlarge Source : Cannes Lions OUTDOOR BRONZE Agency : Publicis Conseil Paris (France) |
Jun
26
Leading National Advertisers 2023
Posted in: UncategorizedOverall spending for the top U.S. advertisers increased in 2022, but caution signs are emerging. Key rankings, stats and analysis from Ad Age’s 68th annual report on marketers and marketing.
Jun
26
If You Give a Damn About Your Brand Reputation, Get Back Into News
Posted in: UncategorizedAs far as big-brand Pride campaigns go, The North Face’s latest was fairly innocuous: drag queen Pattie Gonia inviting viewers to “come out” into the wilderness as part of its Summer of Pride campaign. “Nature lets you be who you are,” The North Face cheerfully posted on Instagram. What followed was a chorus of stories…
Jun
26
Leading National Advertisers 2023—Spending is still growing, but a recession looms
Posted in: UncategorizedAd spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion’s share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession.
Jun
26
LGBTQ+ Professionals Are Rewriting the Coming Out Narrative
Posted in: UncategorizedWhen Procter & Gamble approached Hannah Fishman’s agency to put together a Pride campaign, she was not interested in tying self-disclosure to a timeline. Directing a room full of senior Grey Group executives away from safely spotlighting another linear coming out story, the ECD pointed to a universal experience across the LGBTQ+ community that had…
Jun
26
Introducing Ad Age Leading National Advertisers 2023
Posted in: UncategorizedAd spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion’s share of budgets. Spending is growing this year, but a recession looms.
Jun
26
Jonathan Mildenhall on being ‘he/him/human’
Posted in: UncategorizedThe TwentyFirstCenturyBrand co-founder and chair writes about launching “Is Mankind?” during his time at Airbnb.
Jun
26
Jonathan Mildenhall on being ‘he/him/human’
Posted in: UncategorizedThe TwentyFirstCenturyBrand co-founder and chair writes about launching “Is Mankind?” during his time at Airbnb.
Jun
26
Paramount's veiled threat to drop Nielsen and other Cannes measurement updates
Posted in: UncategorizedThe future of TV measurement was a hot topic during Cannes—here’s what media companies and agencies had to say about working with Nielsen and alternative currencies.
Jun
26
See the 10 short films from Saatchi & Saatchi’s New Creators’ Showcase
Posted in: UncategorizedThe work, from the U.K., U.S., Iran, Moldova and Ukraine spans drama, animation, comedy, music videos and more.
Jun
26
Bring Home The Bud: uma bela ação de oportunidade que uniu OOH com redes sociais
Posted in: Uncategorized
Essa foi uma bela ação de oportunidade que ficou mundialmente conhecida durante a Copa do Mundo no Catar. Aqui vemos uma junção muito interessante de out of home com redes sociais, criando praticamente um torneio paralelo entre amantes de futebol e cerveja para ver quem traria a Bud de volta para casa. Muito orgulho desse …
Leia Bring Home The Bud: uma bela ação de oportunidade que uniu OOH com redes sociais na íntegra no B9.
Jun
26
Wall Street Balls: uso de bom humor para tratar de temas relevantes nas redes
Posted in: Uncategorized
Mais uma vez com uso de bom humor para tratar de temas relevantes na área da saúde, essa campanha usa as redes sociais como principal canal de ativação. De forma muito criativa, escolhem um símbolo global para chamar a atenção dos homens no mundo todo a respeito do autocuidado. ? CASE: Wall Street Balls? CLIENTE: TCS? AGÊNCIA: FP7 McCann Dubai? PRÊMIO: Prata em …
Leia Wall Street Balls: uso de bom humor para tratar de temas relevantes nas redes na íntegra no B9.
Jun
26
The Chat: uso de mensageria para reforçar a importância da tecnologia em temas delicados
Posted in: Uncategorized
Aqui temos um exemplo muito interessante do uso de mensageria para reforçar a importância da tecnologia no suporte às pessoas para conduzir conversas privadas sobre temas delicados de maneira segura. Com formato em episódios, ajuda a criar ainda mais intimidade com o espectador de forma metalinguística. ? CASE: The Chat? CLIENTE: Breast Cancer Now? AGÊNCIA: BMB? PRÊMIO: Bronze em PR
Leia The Chat: uso de mensageria para reforçar a importância da tecnologia em temas delicados na íntegra no B9.
Jun
26
McHack: como a Hellman’s hackeou o sistema de pedidos do McDonald’s
Posted in: Uncategorized
Outro bom exemplo do uso das redes sociais para incentivar as pessoas a compartilharem suas experiências com um produto para reforçar o awareness de uma marca. Aqui, a Hellman’s achou uma forma de literalmente hackear o sistema de pedidos do McDonald’s para deixar seu produto em evidência. ? CASE: McHack? CLIENTE: Hellman’s? AGÊNCIA: Edelman? PRÊMIO: Prata em PR
Leia McHack: como a Hellman’s hackeou o sistema de pedidos do McDonald’s na íntegra no B9.
Jun
26
Never Done Evolving: forma lúdica e criativa para seguir inspirando futuras atletas
Posted in: Uncategorized
A tecnologia tem papel central nesse case da Nike. Com objetivo de manter viva a potência de uma lenda como Serena Williams, usaram inteligência artificial e machine learning para estudar e recriar os movimentos da tenista em um avatar. Forma lúdica e criativa para seguir inspirando futuras atletas. ? CASE: Never Done Evolving? CLIENTE: Nike? AGÊNCIA: AKQA São Paulo? PRÊMIO: Grand Prix de …
Leia Never Done Evolving: forma lúdica e criativa para seguir inspirando futuras atletas na íntegra no B9.
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