Denny’s issues Baconalia challenge to America for free bacon
Posted in: UncategorizedWhat do a swimsuit model and entrepreneur, an action hero and a TV star have in common? All three love bacon, according to Denny’s.
What do a swimsuit model and entrepreneur, an action hero and a TV star have in common? All three love bacon, according to Denny’s.
Connecting with your creative side is crucial to effectively communicate brand values. Highlighting these in marketing grows customer loyalty and strengthens reputation, all while driving the change needed in an ever-evolving market. Dara Treseder, chief marketing officer of Autodesk, and Andr?a Mallard, chief marketing and communications officer at Pinterest, sat down for a seaside chat…
Hero from advertising past arrives on social as brand attempts to regain momentum following boycott.
Tive o enorme privilégio de participar do júri da categoria de Creative Commerce esse ano e posso dizer que estar nesse debate me energizou tanto quanto ter sido considerada para júri. Digo isso porque é um dos temas que hoje mais me interessa como profissional e ocupa meu tempo de pesquisa e estudos mais profundos. …
Leia Lions 2023: Inspirações e tendências da categoria de Creative Commerce na íntegra no B9.
If gaming gives you an extra life, take it. Last year, State Farm turned to its Gamerhood Challenge show and Twitch streamers to help it connect with younger consumers. That series dropped a group of gamers in a virtual neighborhood and made them compete in challenges featuring pitfalls that State Farm would cover. The show…
The “TikTok Creative Challenge” feature allows brands to turn user-submitted videos into ads on the platform’s For You page.
Dominic Lokinyomo Lobalu was orphaned at the age of nine in South Sudan, setting him on a journey that would take him from his wartorn country to seek asylum in Geneva, Switzerland. Swiss sportswear brand On is sponsoring the long-distance runner, who has taken first place at competitions in Stockholm and Geneva. On tells Lobalu’s…
Data on related concepts, such as NFTs and the metaverse, also show less than stellar adoption.
The origin story of Sprite begins in West Germany where, in 1959, it was originally produced as Fanta Clear Lemon (yes, Fanta hails from Germany, too.) Its new (and current) name was introduced when it came to the U.S. market two years later, taking the name from Sprite Boy, Coca-Cola’s white-haired brand ambassador who wore…
Cost, COVID and previous experiences are guiding skeptical travelers.
After a search for a new agency, Etsy will begin working with Orchard on its holiday campaign this summer.
A string of uncanny videos show what generative A.I. and advertising have in common: They chew up the cultural subconscious and spit it back at us.
Recently, the programmatic industry has been coalescing around a new enemy, made for advertising (MFA) publishers. But, as with most of the problems within programmatic, the debate around MFA sites obscures the more important conversation: The proliferation, and continued transaction, of low-quality media. Earlier this month, supply-side platform Sharethrough removed MFA sites from all its…
Alto’s first campaign for the brand spotlights an age group the agency says other brands ignore.
The prince has sued a British media company, Mirror Group Newspapers, claiming that reporters hacked his phone more than a decade ago.