Denny’s issues Baconalia challenge to America for free bacon

What do a swimsuit model and entrepreneur, an action hero and a TV star have in common? All three love bacon, according to Denny’s. 

Brands Taking Action With Autodesk and Pinterest

Connecting with your creative side is crucial to effectively communicate brand values. Highlighting these in marketing grows customer loyalty and strengthens reputation, all while driving the change needed in an ever-evolving market. Dara Treseder, chief marketing officer of Autodesk, and Andr?a Mallard, chief marketing and communications officer at Pinterest, sat down for a seaside chat…

Bud Light reintroduces the Bud Knight

Hero from advertising past arrives on social as brand attempts to regain momentum following boycott.

Lions 2023: Inspirações e tendências da categoria de Creative Commerce

Tive o enorme privilégio de participar do júri da categoria de Creative Commerce esse ano e posso dizer que estar nesse debate  me energizou tanto quanto ter sido considerada para júri. Digo isso porque é um dos temas que hoje mais me interessa como profissional e ocupa meu tempo de pesquisa e estudos mais profundos. …

Leia Lions 2023: Inspirações e tendências da categoria de Creative Commerce na íntegra no B9.

Why State Farm Has Made a Massive Marketing Investment in Gaming

If gaming gives you an extra life, take it. Last year, State Farm turned to its Gamerhood Challenge show and Twitch streamers to help it connect with younger consumers. That series dropped a group of gamers in a virtual neighborhood and made them compete in challenges featuring pitfalls that State Farm would cover. The show…

TikTok connects brands to user-generated ads with new feature

The “TikTok Creative Challenge” feature allows brands to turn user-submitted videos into ads on the platform’s For You page.

Sportswear Brand On Champions a Refugee Athlete Through Powerful Story of Resilience and Belonging

Dominic Lokinyomo Lobalu was orphaned at the age of nine in South Sudan, setting him on a journey that would take him from his wartorn country to seek asylum in Geneva, Switzerland. Swiss sportswear brand On is sponsoring the long-distance runner, who has taken first place at competitions in Stockholm and Geneva. On tells Lobalu’s…

Web3 has an awareness problem, survey finds

Data on related concepts, such as NFTs and the metaverse, also show less than stellar adoption.

Top 85 Games Trends in July – From Refresh Rate-Smoothing Technologies to NFT-Enabled Video Games (TOPLIST)

(TrendHunter.com) This list of game trends for July 2023 highlights the new advancements being made through artificial intelligence integration and Web3 technology. From high-performance gaming sofas to feature-rich…

Top 100 Food Trends in July – From Sugar-Free Drinkable Yogurts to Celery Juice Gummies (TOPLIST)

(TrendHunter.com) From mouthwatering flavor fusions to groundbreaking cooking techniques, this comprehensive list of food trends encompasses everything from new restaurant additions and convenient meal kits to…

The Marketing That Put the Fizz in Sprite’s Sales

The origin story of Sprite begins in West Germany where, in 1959, it was originally produced as Fanta Clear Lemon (yes, Fanta hails from Germany, too.) Its new (and current) name was introduced when it came to the U.S. market two years later, taking the name from Sprite Boy, Coca-Cola’s white-haired brand ambassador who wore…

Summer travel 2023—why brands have little influence on Americans’ plans

Cost, COVID and previous experiences are guiding skeptical travelers.

Etsy selects Orchard to handle new creative work

After a search for a new agency, Etsy will begin working with Orchard on its holiday campaign this summer.

A.I. and TV Ads Were Made for Each Other

A string of uncanny videos show what generative A.I. and advertising have in common: They chew up the cultural subconscious and spit it back at us.

Made for Advertising Sites Are Programmatic’s Latest Boogeyman

Recently, the programmatic industry has been coalescing around a new enemy, made for advertising (MFA) publishers. But, as with most of the problems within programmatic, the debate around MFA sites obscures the more important conversation: The proliferation, and continued transaction, of low-quality media. Earlier this month, supply-side platform Sharethrough removed MFA sites from all its…

Watch Ted Danson in Consumer Cellular ad aimed at the 55 and up crowd

Alto’s first campaign for the brand spotlights an age group the agency says other brands ignore.

Top 100 Cosmetics Trends in July – From Non-Aerosol Sport Sunscreens to AI-Powered Skincare Quizes (TOPLIST)

(TrendHunter.com) Whether you’re a makeup enthusiast, beauty guru, or simply someone looking to enhance their natural features, this curated collection of cosmetic trends in July 2023 is sure to inspire and…

Top 35 Home Trends in July – From Oil-Free Outdoor Fryers to High-Quality Bamboo Bedding Capsules (TOPLIST)

(TrendHunter.com) As the home becomes an even more significant sanctuary and a reflection of personal style, it’s only fitting that consumers can explore the cutting-edge ideas and innovations that are…

Prince Harry’s Lawyers to Make Closing Remarks: What to Know About the Court Case

The prince has sued a British media company, Mirror Group Newspapers, claiming that reporters hacked his phone more than a decade ago.

Green The Bid Launches The Complete Green Service Company Production Manual

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The guide features resources and contributions by Boogie Films, Compass Rose, Global Production Network, Le Grand Danois, Green Eyes, The Lift, Nicoco