Nine-year-old Ella is like many other children born in an age of social media. Her parents often post about her life on the platforms, sharing birthday parties, play time and silly moments. But neither Ella nor her parents are aware of how these carefree posts could harm her future. The latest campaign from telecommunications company…
The new feed is one of several features unveiled at TwitchCon Paris.
Jessica Kogan, chief growth and experience officer at Vintage Wine Estates, has embarked on a remarkable journey that transcends traditional boundaries. Starting her career in the fashion industry, Kogan discovered her passion for revitalizing brands, breathing new life into forgotten icons such as Dr. Scholl’s exercise sandals and Elizabeth Arden. However, it was her serendipitous…
How upper-funnel, first-party data and lifetime value improvements will lead to a bigger marketing payoff.
Burger King, M&M’s and now Pepsi–each dropping the youth-focused identity they adopted in the mid-90s and opting for more definitive, classic identities. Gone are the days of flares, drop shadows, awkward type, faux spritz and claim overloads. Brands are reinterpreting themselves for the world today, receiving applause from not just the nostalgia-ists but the purists,…
‘Unboring My Boardroom’ led to some zany themes—and a better understanding of the consumer journey on the platform.
The agreement ends legal uncertainty for Meta, Google and scores of companies — at least for now.
The direct-to-consumer news you need to know this week, from retail moves to financial updates.
Coverage of games, players and leagues will now primarily come from The Athletic, the sports website that the company bought last year.
Another Novo Nordisk drug, Saxenda, is also being examined.
This week, we look at four smartphone campaigns—plus, a standout Fourth of July billboard in Times Square.
Ad Age is running its annual list of America’s Hottest Brands—20 brands, services and people that are having a moment.
The filmmaker writes about shooting “Little Brother,” his feature debut.
McDonald’s and Burger King used ChatGPT to make billboards as brands rely more on artificial intelligence in out-of-home campaigns.
McDonald’s and Burger King used ChatGPT to make billboards as brands rely more on artificial intelligence in out-of-home campaigns.
Tucker Carlson, before he was sidelined by Fox, repeatedly endorsed a conspiracy theory about an Arizona man, who may sue for defamation. Legal experts say it would be a viable case.
In a 47-year career at The Times, he covered Cold War diplomacy in Europe, famine in Africa and genocide in Indochina.
A report in The Sun newspaper said that an unnamed male presenter at the BBC had paid tens of thousands of pounds to a teenager in exchange for “sexually explicit photographs.”
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