Jul
11
Lisa Liebman, account lead on classic Skittles campaigns, dies at 61
Posted in: UncategorizedThe longtime TBWAChiatDay New York exec spent the past decade at Long Island agency Austin Williams.
Jul
11
Your Organization Needs an Updated Revenue Model to Align Under
Posted in: UncategorizedWhile you probably won’t get your mouth washed out with soap by using a marketing and sales funnel strategy, your revenue generation machine is likely not as effective as it could be. Today’s enterprise sales are anything but linear. Using a model like a funnel, where leads progress through successive, linear stages, might be helpful…
Jul
11
Microsoft's deal to buy Activision can go forward, US judge rules
Posted in: UncategorizedThe FTC sought to block the acqusition, arguing that it would harm Micorosft’s competition.
Jul
11
National Council of Canadian Muslims – "Lets accept without limitations" (2023) print (Canada)
Posted in: Uncategorized
Jul
11
Makro – Serving suggestion stickers / Ripe fruit / Life Extending Stickers (2023) Colombia – case study
Posted in: Uncategorized
Food
Opportunities that meet all the criteria of driving awareness and conversion, doing good – here wasting less food – and looking effortless are rare.
Jul
11
How the ad industry’s social media practices could be upended by the GOP
Posted in: UncategorizedSweeping subpoena seeks proof marketers, agencies and platforms are violating anti-trust laws.
Jul
11
Why the Early Success of Threads May Crash Into Reality
Posted in: UncategorizedMark Zuckerberg has used Meta’s might to push Threads to a fast start — but that may only work up to a point.
Jul
11
Ad Buyers Redirect YouTube Strategies After Report Accuses It of Violating Standards
Posted in: UncategorizedAd buyers have switched up their YouTube strategies after a report rocked the industry late last month, accusing the tech giant of misleading advertisers, sources told Adweek. Google Video Partner (GVP) inventory is a network of third-party online video that Google says meets high-quality standards. For certain ad formats like Video Action Campaigns, buyers are…
Jul
11
Carlos Terrazas on building a more disability-inclusive talent pipeline at McDonald’s
Posted in: UncategorizedThe disabilities and accessibilities lead shares his thoughts about creating spaces of representation and belonging at the fast food giant.
Jul
11
Roku and Shopify Partnership Brings Easy Checkout to Streaming TV
Posted in: UncategorizedRoku, one of the earliest streaming services to debut shoppable experiences, is rolling out new offerings. Top line Shopify and Roku are expanding their existing partnership in what they say is a first-of-its-kind offering that will let customers purchase products from Shopify merchants through Roku Action Ads. Between the lines Interested customers can press “OK”…
Jul
11
Brady tells stories of near-suicides in book that doubles as a gun safe
Posted in: Uncategorized‘Safe Stories,’ launched with the Ad Council and Dentsu Creative, comes as gun suicide rates reach a record high.
Jul
11
Google Extends WNBA Changemakers Partnership Through 2025
Posted in: UncategorizedOne of the WNBA’s biggest sponsors is getting further into the game. Google is extending its marquee partnership with the league through 2025 as the popularity of women’s basketball continues to grow exponentially. The announcement comes just ahead of Saturday’s WNBA All-Star Game, in primetime for the first time. The tech giant, one of the…
Jul
11
Threads' first ad deal comes from Hulu and creator Adam Rose
Posted in: UncategorizedInfluential says the post marks the first ad deal on the new app from Meta.
Jul
11
TikTok engages multigenerational shoppers with discovery and culture-informed creativity
Posted in: UncategorizedTikTok’s rapid growth as a top entertainment platform has been driven by consumer discovery, multigenerational appeal and culture-informed creativity.
Jul
11
Threads brand strategies—how social media managers at Taco Bell and elsewhere are navigating the platform
Posted in: UncategorizedSocial media managers discuss how they’re embracing the chaotic energy and intimate nature of the new platform.
Jul
11
What Moderna Has Learned About Maintaining Brand Relevance
Posted in: UncategorizedHealthcare and pharmaceutical companies are not well known for strong enterprise branding, as historically, most of the focus was on branding the products. Only recently have pharma companies increased their focus and spend on their enterprise brands. The industry tends to activate around a product, relying on a consistent format for television commercials, celebrity endorsements…
Jul
11
SeatGeek hires SlapGlobal as creative agency of record
Posted in: UncategorizedSeatGeek’s creative account had been handled by Fig since 2021.
Jul
11
LGBTQ+ brand strategy—4 ways marketers can champion inclusivity year-round
Posted in: UncategorizedMarketing and other initiatives should bring consumers together, stand up for brand values and uplift communities at risk.
Jul
11
The SAG-AFTRA Union Could Strike in Hollywood This Week
Posted in: UncategorizedIf actors go on strike when their deal with studios ends on Wednesday, it will be the first time they and the writers have been out at the same time since 1960.
Jul
11
PubMatic and Playground xyz Partner to Solve Scale Woes for Attention-Seeking Marketers
Posted in: UncategorizedGetting consumers’ attention is about to get easier. Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a commercial partnership, offering marketers easier access to high-attention ads. It’s the latest in the industry’s lunge toward transacting on attention, a potentially more viable success metric compared with measures like viewability. “We’re hearing more and…
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