Hasta La Creative!

The second annual Director Census expands its scope to include issues such as payment for pitches.

The direct-to-consumer news you need to know this week, from retail moves to financial updates.

Ad Age and Meta announce The List 2023—the select group of advertising, marketing and media insiders charged with tackling the biggest challenges facing the industry.

In December 2022, I was made redundant. Citing financial challenges, my employer eliminated several roles across the company. I was ten months into leading the Marketing team and about to start my Christmas break. It stung. Additionally, almost six months later, I’m still waiting out my non-compete. It raises the question: When faced with an…

In its 16-year history, New York agency Johannes Leonardo never had a chief marketing officer. The creative shop let its work speak for itself while founders Leo Premutico and Jan Jacobs served as its faces and promoters. The agency has gone through a few changes in the past couple of years, including losing chief creative…

Crianças frequentemente causam e quebram objetos dos pais, certo? E as reações dos adultos – maduros – podem vir com leveza, educação e compreensão. Se for assim, esses merecem um presente do Magalu nesse Dia dos Pais. A marca acaba de lançar uma campanha com a assinatura: “Quer acertar na surpresa do seu pai?  O …

Leia “Aí Vem o Desespero”: Magalu transforma “acidentes” infantis em campanha para o Dia dos Pais na íntegra no B9.

The Mid-Autumn Festival is still a few months away (it falls on Sept. 29), but confectionary company Lady M Confections is starting the celebration early by revealing its Moonglow Gift Set and accompanying augmented reality experience. The Moonglow Gift Set is inspired by garden moon gate arches. It features a keepsake jewelry box adorned with…

Cam Kirk is a busy man. Since leaving a career in medicine to become a photographer, he’s captured the great and good of the rap industry through his lens: from Lil Baby to Megan Thee Stallion. The last few years have seen him successfully launch Collective Gallery “a record label for photographers,” the nonprofit Cam…

TelevisaUnivision is having its best upfront in terms of volume in nearly a decade. Today, the company became the fourth publisher to finish talks, following NBCUniversal, Paramount and Fox. And in addition to TelevisaUnivision having its best volume at the upfront in almost 10 years, a record number of advertisers participated. According to a source…

Warner Bros. Discovery is shaking up its ad sales strategy, shuffling teams so that agencies will have a single point of contact to access all its inventory. The move comes a year after the company set its initial post-merger leadership team, which previously prioritized company assets rather than agencies. “Over the past year, we have…