Aug
02
Meryl Streep and George Clooney Lead Donation Campaign for Striking Actors
Posted in: UncategorizedThe stars, joined by celebrities like Matt Damon and Oprah Winfrey, helped raise more than $15 million over the past three weeks.
Aug
02
So Your Brand Wants Cultural Relevance? Your Marketing Playbook Needs To Change
Posted in: UncategorizedCultural relevance cannot be achieved with major rebranding efforts and media and PR blitzes. It needs to be organically grown and fostered throughout the organization. The question is, how? I have worked in cultural branding for more than two decades. Through my experience, I believe marketers must understand four interrelated concepts especially well in order…
Aug
02
Jeffrey Goldberg of The Atlantic Will Moderate ‘Washington Week’
Posted in: UncategorizedThe Atlantic will co-produce the show, which will be renamed “Washington Week With The Atlantic.” The publication will cover some of the costs and help sell sponsorships.
Aug
02
Intuit Mailchimp’s Exhibition Claims Email Isn’t Dead (Despite Stating It Is)
Posted in: UncategorizedIt seems to be part of modern human behavior that when something is considered old and passe that people put it into a museum to save it for posterity. And in that same vein, Intuit Mailchimp is set to host an exhibition in honor of email–however, it hopes that the opposite sentiment is true as…
Aug
02
Instagram explores Gen Z lives in pair of cinematic short films
Posted in: UncategorizedJohannes Leonardo and director Vincent Haycock’s long-form stories show how deeply the app is integrated into young people’s lives.
Aug
02
Hothouse’s New Head of Creative Looks to Promote the Atlanta Creator Economy
Posted in: UncategorizedAtlanta keeps maturing in the creative agency world and Brandon Rochon is one of the city’s new transplants helping it grow. Rochon has joined independent agency Hothouse as its evp, head of creative, moving across the country from Los Angeles, where he was CEO and chief creative officer at Kastner & Partners, heading up creative…
Aug
02
Amazon, Google courted by India's cricket body for $750 million media rights
Posted in: UncategorizedLukewarm auction response highlights the struggle to make money amid weak advertising revenues.
Aug
02
Pepsi Reveals Its Logo Hidden in Rum Labels to Reclaim Its Place At the Bar
Posted in: UncategorizedPepsi and agency Alma received industry accolades for the 2021 “Better With Pepsi” campaign, which uncovered the brand’s logo in the crumpled folds of burger wrappers from fast-food chains that don’t even serve the soft drink. The latest iteration shows Pepsi’s logo hiding in plain sight in Captain Morgan and Bacardi branding, encouraging drinkers to…
Aug
02
Ad Age Best Places to Work 2024—last chance to enter
Posted in: UncategorizedThe annual Ad Age Best Places to Work program recognizes companies in advertising and marketing that are leading the pack in culture, benefits and employee development. Will your company make the list? Registration deadline is Aug. 11.
Aug
02
How SEO Agencies Are Adapting to a World Without Traditional Search
Posted in: UncategorizedThe way we get information on the internet is poised to transform from a mostly search-based user experience to a conversational, or chatbot-based one, powered by engines like Google’s Bard and Microsoft Bing’s partnership with OpenAI. Caught up in this dynamic are SEO agencies, who have carved out a niche helping brands get discovered in…
Aug
02
Publicis Groupe's Profitero launches AI-powered retail analytics
Posted in: UncategorizedColgate-Palmolive among early users of Ask Profitero, which opens commerce data useful for offline marketing to simple voice queries.
Aug
02
How Publishers Are Using Gen AI to Streamline and Improve Revenue Operations
Posted in: UncategorizedGenerative artificial intelligence may have captured the attention of the media industry because of its potential to reshape the landscapes of search and content creation, but so far those applications remain largely hypothetical. However, beginning earlier this year a number of publishers started experimenting with and using generative AI to streamline their back-end commercial processes,…
Aug
02
7 ways ad agencies can market themselves better to win more clients
Posted in: UncategorizedExperts offer tips for building your reputation with the press.
Aug
02
Behind Paw Patrol’s enduring appeal and upcoming movie
Posted in: UncategorizedSpin Master CMO Jeremy Tucker joins the Marketer’s Brief podcast to discuss Paw Patrol’s new movie and the hot toys this holiday season.
Aug
02
For Gen Zers, brand purpose means helping us impact the world
Posted in: UncategorizedThe conventional tenants matter, but with Gen Z, “access” “expression” and “enablement” are dialed way up.
Aug
02
How ESPN Went From Disney’s Financial Engine to Its Problem
Posted in: UncategorizedThe sports juggernaut continues to earn billions of dollars for Disney, but profits are down and opportunities for growth have dwindled.
Aug
02
Top 25 Social Good Trends in August – From Upskilling AI Initiatives to Educational Community Events (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) From sustainable business models to groundbreaking social initiatives, this roundup of social good trends casts a spotlight on the most transformative and heartening trends that are driving change,…
Aug
02
Hollywood Writers and Studios to Restart Talks After Standoff
Posted in: UncategorizedA strike by writers and actors has caused nearly a complete production shutdown of scripted entertainment.
Aug
02
Audio ads outperform video for attention and brand recall, Dentsu study finds
Posted in: UncategorizedAmazon, Audacy, Cumulus, iHeartMedia, Spotify and SXM Media participated in agency-led research.
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