Top 75 Health Trends in August – From Drinker-Specific Sunscreens to At-Home Health Providers (TOPLIST)

(TrendHunter.com) The August 2023 health round-up showcases how embedded modern technology has become in the healthcare field. This trend is accelerating as digital capabilities and artificial intelligence models…

Cindy Crawford is back: One Margarita/ feat. Saucy Santana -That Chick Angel, CasaDi, & Steve Terrell

Drinks & Alcohol

Cindy Crawford makes a surprising comeback.

Top 100 Drinking Trends in August – From Premium Whiskey Seltzers to Pizza Bagel Cocktails (TOPLIST)

(TrendHunter.com) The August 2023 drinking round-up offers a good balance between sophisticated, high-end alcoholic beverages and very outlandish concoctions.

The Balvenie, a famous Scottish distillery, stands out…

McDonald’s eleva o espírito (e as sobrancelhas) em engarrafamento tedioso

mcd

Um engarrafamento vira convite silencioso para o McDonald’s, tudo através de sobrancelhas levantadas. Novo filme criado pela Leo Burnett de Londres dá continuidade ao conceito “Raise Your Arches”, originalmente apresentado em um comercial dirigido por Edgar Wright. Por que isso é importante: Em um mundo onde a publicidade luta por atenção, McDonald’s usa uma abordagem …

Leia McDonald’s eleva o espírito (e as sobrancelhas) em engarrafamento tedioso na íntegra no B9.

Top 55 Home Trends in August – From Refined Terry Bath Towels to Sustainable Bamboo Home Goods (TOPLIST)

(TrendHunter.com) The August 2023 home round-up showcases many refined and minimalist products that are meant to enhance the aesthetic and functionality of any living residence.

Bedding is of great focus to the…

Top 100 Food Trends in August – From Quick-Cook Ramen Noodles to Printed Collagen Supplements (TOPLIST)

(TrendHunter.com) The August 2023 food showcases some exciting and unconventional flavors that are bound to excite culinary enthusiasts. Domino’s Japan, for example, embraces the pickle craze by launching its new…

The Great Fail: Bed, Bath &… Bankruptcy

For 52 years, Bed, Bath & Beyond was the destination for high-quality home goods merchandise, top brands, and a discovery zone for home shopping that made it inspiring and fun. By January 2014, the company had operated more than 1,500 stores in North America, reaching a share price of $70. Despite all the success, the…

Watch the newest commercials from Subaru, Pearle Vision, Spectrum Mobile and more

A father and son share a powerful moment in Yosemite National Park in the latest spot from Subaru.

 

Coletivo de publicitários desafia tradição na presidência do Clube de Criação

Chapa Coletiva

Um coletivo de publicitários decidiu propor, pela primeira vez, uma presidência descentralizada para o tradicional Clube de Criação. Por que isso é importante O Clube de Criação, uma entidade renomada desde 1975, pode testemunhar uma mudança histórica em sua liderança. Em um mercado em constante evolução, a proposta da Chapa Coletiva busca refletir a necessidade …

Leia Coletivo de publicitários desafia tradição na presidência do Clube de Criação na íntegra no B9.

Lois Libien, Who Found a Readership With Household Tips, Dies at 87

As a journalist she covered issues affecting women, then turned to writing about housekeeping in handbooks and a syndicated newspaper column.

Subaru’s Poignant Tale Champions Access to the Outdoors for All

The U.S. National Park System is meant to allow everyone to explore the outdoors. But historically, communities such as ethnic minorities and disabled people have been excluded from such spaces. Many brands in the outdoor sector have perpetuated this issue by predominantly using images of white, male, heterosexual and able-bodied people. Subaru of America is…

Top 100 Cosmetics Trends in August – From Time-Based Body Lotions to Compostable Fragrance Caps (TOPLIST)

(TrendHunter.com) The August 2023 cosmetics round-up showcases some unique formulations, as well as some advancements in marketing, sustainability, and digital content creation.

The new B-Goldi Bright by Drunk…

Become a Teenage Mutant Ninja Turtle With Paramount’s AR Snapchat Lens

To promote the release of Teenage Mutant Ninja Turtles: Mutant Mayhem in theaters Aug. 2, Paramount partnered with Snapchat, Snapchat Lens creator Brielle Garcia and digital agency Pretty Big Monster to launch an augmented reality Snapchat Lens that turns people into a member of the Teenage Mutant Ninja Turtles. The TMNT Mutant Mayhem Lens uses…

In Canada, Meta Begins Blocking News on Facebook and Instagram

The change came in response to a new law in Canada that requires tech companies to pay news outlets for using their content.

Top 100 Fashion Trends in August – From Futuristic Rapper-Backed Shoes to Nostalgic Luxury Sleepwear (TOPLIST)

(TrendHunter.com) Technical footwear features dominantly in the August 2023 fashion round-up. The Moncler x Salehe Bembury Trailgrip Grain low-top hiking shoe is definitely a standout with its chunky shapes and…

In a World Blind to Search, All Eyes Are on Influencers

Can you remember the last advertisement you saw at the top of a search page? While many people are aware of the sponsored ads at the top of these pages, very few actually process them. This “search blindness” phenomenon is making search marketing decreasingly effective for marketers across the board. Similar to banner blindness that…

Santander inova com “crédito pós-créditos” em programas da Globo

Credito Santander

O Santander, em parceria com a BETC HAVAS e a Globo, lançou uma campanha publicitária inovadora que será exibida durante os créditos finais de programas da emissora. Por que isso é importante Em um mercado saturado de publicidade, capturar a atenção do público é crucial. Esta estratégia pioneira busca aproveitar um momento em que o …

Leia Santander inova com “crédito pós-créditos” em programas da Globo na íntegra no B9.

Instagram confronta o FOMO e destaca emoções da Geração Z em nova campanha

Instagram

O Instagram, em parceria com a agência Johannes Leonardo e o diretor Vincent Haycock, lançou dois curta-metragens que mostram a profunda integração do aplicativo na vida dos jovens. Por que isso é importante Em uma era onde a vida virtual e real se entrelaçam, é crucial para plataformas como o Instagram mostrar que são espaços …

Leia Instagram confronta o FOMO e destaca emoções da Geração Z em nova campanha na íntegra no B9.

Top 100 Art & Design Trends in August – From Foldable Camping Couches to Ultra-Organized Work Desks (TOPLIST)

(TrendHunter.com) The August 2023 Art & Design round-up is a medley of architecture, homeware, sculptures, immersive digital experiences, and more.

In the realm of architecture, the Minimaliste Thuya tiny house…

Creators Are Increasingly Lonely. Here’s Why Brands Should Care

In a series of recent tweets, Doja Cat was asked by fans if she could say she loved them. “I don’t though cuz I don’t even know yall,” was the response, making it clear that she is not interested in rewarding and reciprocating endearment. The Grammy-winning singer presented the ultimate rejection of an intense parasocial…