A memo and Q&A obtained by Ad Age details how the mandate will affect bonuses and promotions and how agency employees will be tracked.
One aspect of the marketing industry that I love the most is its unwavering ability to constantly evolve and change with culture, consumer behavior and the overall digitization of the world we live in. Nothing we do today is done the same way we used to do it, and influencer marketing is certainly no exception….
It was a heartbreaking exit for the U.S. Women’s National Team (USWNT) this World Cup. But the future of the brand still looks bright, thanks to the foundation laid down by key players throughout the sport’s history. In the latest episode of Yeah, That’s Probably An Ad, Adweek Europe brand editor Rebecca Stewart and community…
Jerry Bodrie, Ashley Yetman and Tonya Martin take control of the North Carolina agency.
A Mattel, aproveitando o sucesso do filme “Barbie” – que já bateu a marca de US$ 1 bilhão nas bilheterias globalmente – lança uma nova boneca: a “Weird Barbie”, baseada na personagem de destaque interpretada por Kate McKinnon. Detalhes do Produto: Além do sucesso de bilheteria, a Mattel busca impulsionar as vendas de seus brinquedos …
Leia “Weird Barbie”: Mattel lança boneca após sucesso no filme na íntegra no B9.
Amazon’s meetings with the Federal Trade Commission, known as “last rites” meetings, are typically a final step before the agency votes on filing a lawsuit.
YouTube says, “Being an NFL fan is the greatest thing on Earth” in a spot for NFL Sunday Ticket, available on YouTube and YouTube TV.
As the 50th anniversary of hip-hop approaches, four prominent marketing executives recount hip-hop’s role in shaping culture.
Love is in the air as Tinder tries to woo Gen Z daters. The dating app has launched the next chapter of its global campaign, “It Starts With a Swipe,” emphasizing meaningful connections to attract younger users. Created by agency partner Mischief @ No Fixed Address, Tinder’s three new commercials are sentimental depictions of one-night…
The direct-to-consumer news you need to know this week, from retail moves to financial updates.
NFL star Travis Kelce is throwing a penalty flag on your TV setup. In a new campaign extension for DirecTV’s brand strategy platform “TV Without Compromise,” the Kansas City Chiefs tight end and Super Bowl winner gets overly direct, telling viewers they’re watching football all wrong. Through a series of spots, Kelce roasts fans for…
A doll based on Kate McKinnon’s character is availble for $50, though you’ll have to wait a while for her to ship.
(TrendHunter.com) August 2023 pop culture witnessed a vibrant tapestry of trends that captured the imagination of enthusiasts worldwide. Among the standout phenomena was the release of the highly anticipated Barbie…
(TrendHunter.com) The August 2023 kitchen trends showcase recent innovations in the industry. Some entirely new, while some are older trends that continue to evolve as product design improves. This list includes…
(TrendHunter.com) These August 2023 modern trends aim to reshape both consumer experiences and business landscapes. Ranging from sunshine-inspired candles to vertical co-living neighborhoods, these trends seamlessly…
Since the Covid-19 pandemic, streaming television has been perhaps the hottest realm of digital media; however, its sought-after perch became a little shakier this summer. With a faltering economy, the upfronts buying cycle–where both connected and linear TV is sold–was slower than it’s been in years. In addition, large TV publishers such as Disney and…
By targeting ads to key audiences in high-yielding locations, brands can amplify the impact and relevance of their ad messaging, resulting in less waste on ad spend.
(TrendHunter.com) These August 2023 shoe innovations include luxe and novelty accessories—proving that Crocs’ popularity is here to stay with bold and conceptual designs.
Known for captivating fans with…
For jobs site Indeed, its efforts in using data clean rooms to reach audiences–and ultimately, grow revenue–are paying off. Indeed’s revenue comes from employer sign-ups advertising job vacancies on its site. Thanks to its integration with Disney’s data clean room, the company has grown new audiences to convert to using its services, driving revenue that…
Mazda remains with WPP, but has wound down the holding company’s Mazda-dedicated Garage Team unit as the automaker hires more outside shops.
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