Aug
16
Ad Age Media Summit 2023—everything you need to know
Posted in: UncategorizedThe event on Oct. 3 and 4 takes place in person in New York.
Aug
16
Cheetos transforma “dedos sujos” em estratégia bem-humorada em nova campanha
Posted in: Uncategorized
Em nova campanha, Cheetos transforma a icônica experiência de ter os dedos cobertos pelo salgadinho em uma tática bem-humorada para escapar de situações inconvenientes. Porque isso é importante: Em um mercado saturado de snacks, Cheetos capitaliza uma característica única e reconhecível de seu produto. A campanha, que já foi bem-sucedida em vários países, chega ao …
Leia Cheetos transforma “dedos sujos” em estratégia bem-humorada em nova campanha na íntegra no B9.
Aug
16
Rimmel London Uses AR to Promote New Mascara
Posted in: UncategorizedTo celebrate the launch of its Thrill Seeker Pitch Black mascara and reach Gen Z consumers, Rimmel London partnered with media agency Zenith to launch an online and OOH campaign featuring multiple augmented-reality activations. The campaign, which was conceptualized by creative studio Tommy, will allow Snapchat users in London to point Snapchat’s camera at the…
Aug
16
How to market your agency
Posted in: UncategorizedAdvertising leaders from the Ad Age Amp community weigh in on the best way to build awareness among potential clients for their agencies.
Aug
16
Jacamo and LADbible Use Video, AR to Celebrate ‘Everyday Lads’
Posted in: UncategorizedBritish clothing retailer N Brown Group partnered with publisher LADbible Group to launch the “No Average Jack” campaign for N Brown’s menswear brand Jacamo. The campaign, which was negotiated by U.K. media agency the7stars, aims to celebrate “the stories of everyday lads.” Through this partnership, LADbible will share social video content for Jacamo celebrating the…
Aug
16
Fortune cookie ads are an ad tech firm’s answer to digital privacy concerns
Posted in: UncategorizedAd tech firm OpenFortune brands the slips of paper inside each fortune cookie.
Aug
16
EDC Enthusiast Organization Bags – The 'VAULT 2.0' Modular EDC Bag Supports Effortless Organization
Posted in: Uncategorized
(TrendHunter.com) The everyday carry (EDC) community continues to grow and change, which is something the ‘VAULT 2.0’ modular EDC bags are intended to help accommodate for to support organization needs….
Aug
16
Two Indie Agencies—Crossmedia and Joan Creative—Partner on Media and Creative to Achieve Scale
Posted in: UncategorizedTwo independent agencies–media shop Crossmedia and Joan Creative–are reimagining how to reintegrate media and creative disciplines. They’re rolling out a novel service offering, dubbed JoanxMedia, that’s designed to offer clients more options and could inspire how other independent agencies go to market. The partnership is one way independent agencies can integrate services without having to…
Aug
16
How Teletubbies is leveraging TikTok to bring back Gen Z audiences
Posted in: UncategorizedFor the last year, “Teletubbies” parent company WildBrain has leaned into TikTok to reach both Gen Zers who grew up with the series and millennial parents.
Aug
16
20 Holistic Matcha Products – From Decadent Body Scrub Bars to Portable Hand-Held Frothers (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The diverse availability of matcha products testifies to the immense nourishing potential of the powder, boasting ample antioxidants, vitamins, minerals, fiber, and the unique amino acid L-theanine….
Aug
16
Skyscanner’s Global ECD on Developing a Campaign to Stand Out
Posted in: UncategorizedIn the world of online travel planning, Scotland-based Skyscanner is a challenger brand gearing up to take on high fliers like Booking Holdings and Expedia Group. Acting as both a search engine and a travel agent, the 22-year-old company connects millions of travelers across 52 countries and 30 languages with 1,200 travel partners a month….
Aug
16
McDonald’s made apparel that camouflages the McFlurryMolson tracked down its own vintage jerseys to give away after they began trending
Posted in: UncategorizedDrake wore an old ‘Canadian’ baseball jersey in NYC a month ago—now, they’re being packaged in cases of beer around Toronto.
Aug
16
When Hackers Descended to Test A.I., They Found Flaws Aplenty
Posted in: UncategorizedThe hackers had the blessing of the White House and leading A.I. companies, which want to learn about vulnerabilities before those with nefarious intentions do.
Aug
16
Hennessy, Hip-Hop’s Favorite Drink, Toasts Nas and the Genre He Helped Shape
Posted in: UncategorizedIn a slice of musical serendipity, the 50th anniversary of hip-hop comes just a month before rap icon Nas’ 50th birthday. Cognac brand Hennessy brings that fusion to life as it continues its longtime partnership with the Grammy-winning rapper. The campaign features a minute-long video in which Nas, who will celebrate his birthday in September,…
Aug
16
Lerma/ combats AI's DEI bias by training model using the likenesses of its own staff
Posted in: UncategorizedThe Stable Diffusion model will be free and open-source.
Aug
16
YouTube Music lança recurso Descobertas, sua própria abordagem TikTok para apresentar músicas
Posted in: Uncategorized
Descobertas (ou Samples, no original em inglês) é o nome de um novo recurso do YouTube Music, que busca oferecer uma exibição contínua de clipes curtos de vídeos musicais, semelhante ao TikTok, e personalizado para o gosto do usuário. Porque isso é importante: Em uma era onde a descoberta de música é dominada por plataformas …
Leia YouTube Music lança recurso Descobertas, sua própria abordagem TikTok para apresentar músicas na íntegra no B9.
Aug
16
Atlas Obscura, on Pace to $24M, Finds Profitability Through Brand Partnerships
Posted in: UncategorizedTravel publisher Atlas Obscura posted its first profitable quarter in company history this spring and is on pace to generate $24 million in revenue by the end of the year, according to chief executive Warren Webster. This is partly thanks to a brand partnership business that blossomed, improbably, during the pandemic, making up 63% of…
Aug
16
Atlas Obscura, on Pace to $24M, Finds Profitability Through Brand Partnerships
Posted in: UncategorizedTravel publisher Atlas Obscura posted its first profitable quarter in company history this spring and is on pace to generate $24 million in revenue by the end of the year, according to chief executive Warren Webster. This is partly thanks to a brand partnership business that blossomed, improbably, during the pandemic, making up 63% of…
Aug
16
Celsius lands deal as Major League Soccer’s official energy drink
Posted in: UncategorizedUpstart beverage company Celsius eyes national reach.
Aug
16
Fox News aims to grow its streaming business with election year campaign
Posted in: Uncategorized‘Democracy ’24’ features talent-starring spots as well as a hub on Fox Nation.
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