Aug
21
Watch the newest commercials from Burger King, Rooms to Go, Disney+ and more
Posted in: UncategorizedBurger King calls its BK Royal Crispy Wraps a “hunger hack.”
Aug
21
Com mídia exterior, Samsung transforma Seul em “Flip Town” para promover smartphones dobráveis
Posted in: Uncategorized
A Samsung tem investido – no mundo todo – para tentar fazer seu smartphone dobrável uma espécie de mania inescapável. Com o convite “Join The Flip Side”, a companhia já comunicou a linha Galaxy Z Flip5 e Z Fold5 com bom humor e ironia, com arte, e também com muita mídia exterior. É o caso …
Leia Com mídia exterior, Samsung transforma Seul em “Flip Town” para promover smartphones dobráveis na íntegra no B9.
Aug
21
‘Whoa!’ EV maker VinFast’s US ad debut features Joey Lawrence, and his catchphrase
Posted in: UncategorizedThe ‘Changing Lanes’ campaign from Acceleration arrives as the Vietnamese company begins trading on the Nasdaq.
Aug
21
Bloomberg L.P., a Financial Data Giant, Overhauls Its Leadership Ranks
Posted in: UncategorizedMichael Bloomberg, the company’s founder, said that Vlad Kliatchko would be its new chief executive and Jean-Paul Zammit would be its new president.
Aug
21
There’s No Hurting Hulu’s Latest Live Sports Campaign
Posted in: UncategorizedOne of the NFL’s star quarterbacks has a brand new name, courtesy of Hulu. The Philadelphia Eagles’ Jalen Hurts becomes Jalen “Hulu Has Live Sports” in the streaming service’s latest iteration of its live sports marketing campaign. A new 30-second spot starring the quarterback will debut today on social media and sports digital properties, including…
Aug
21
‘Got Milk?’ pokes fun at endless milk wannabes, visualized by AI
Posted in: UncategorizedGallegos United’s spot for the California Milk Processor Board echoes the recent ‘Wood Milk’ campaign from MilkPEP.
Aug
21
Curiosity Releases First Work for Dude Wipes Encouraging People to Drop their Drawers
Posted in: UncategorizedDude Wipes is encouraging men to drop their drawers to get the best clean for their butts in the first work from agency of record Curiosity. “Best Clean, Pants Down” utilizes an ’80s-style jingle to accompany comical scenes of men dropping their pants in public places in an effort to show that the flushable wipe…
Aug
21
Dude Wipes debuts pants-dropping brand platform in first ads from Curiosity
Posted in: UncategorizedLighthearted brand campaign from Curiosity includes a cheesy ’80s-style jingle and a wiping-themed how-to.
Aug
21
The Ukrainian Campaign That Aims to Boost Economic Growth
Posted in: UncategorizedAs Ukraine continues to fight for its sovereignty against Russia’s invasion, the country is also attempting to shore up its economy. As part of that, a nonprofit organization and campaign, Spend With Ukraine (SWU), has been established to promote products and services that are available for access to customers all around the world. The online…
Aug
21
DTC marketing news and trends—tracking the industry ups and downs
Posted in: UncategorizedThe direct-to-consumer news you need to know this week, from retail moves to financial updates.
Aug
21
Spotify leans into Gen Z’s sadness with ‘Bummer Summer’ campaign
Posted in: UncategorizedSocial and out-of-home Spotify ads drive users to moody anthems, which suit the season for many young listeners.
Aug
21
Why agencies should go fully remote—and how return-to-office mandates and hybrid schedules are a risky bet
Posted in: UncategorizedWhen creatives are forced into an inefficient work model, they can easily bring their talents elsewhere.
Aug
21
How IPG Mediabrands will use Google's generative AI models for brands
Posted in: UncategorizedIPG Mediabrands has AI-powered tools in the works to capture a brand’s essence and assist in campaign planning.
Aug
21
Do You Work in Aviation and Have Concerns About Safety? We Want to Hear From You.
Posted in: UncategorizedClose calls involving commercial airlines happen far more frequently than the flying public realizes, a Times investigation has found. We want to hear from people working in aviation about safety issues.
Aug
21
Giant Spoon names first chief media officer
Posted in: UncategorizedMedia vet Julie Berger joins the agency’s Los Angeles office from EssenseMediacom.
Aug
21
Agencies and AI—how major shops are using artificial intelligence
Posted in: UncategorizedA compilation of AI efforts from WPP, Publicis, Omnicom and others.
Aug
21
After Clashing Over Marketing for Eons, Here’s How CMOs and Franchisees Can Finally Get Aligned
Posted in: UncategorizedIf you want a snapshot of the sort of conflict that’s always simmering between the CMO’s office and a company’s franchisees, you might start by asking Bruno Cardinali. For three years, Cardinali was the CMO of Popeyes, where he presided over one of the most successful promotional blitzes in recent history–the Popeyes Chicken Sandwich. Introduced…
Aug
20
‘Strays’ Stumbles at Box Office Without Its Stars’ Promotion
Posted in: UncategorizedThe R-rated comedy opened to a fifth place showing this weekend, while the comic book movie “Blue Beetle” came in at No. 1. Both were hurt by the actors’ strike.
Aug
19
Top 100 Marketing Trends in August – From Digital Celeb Shopping Experience to Virtual Poolside Shop (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) As the vibrant month of August 2023 unfolded, businesses witnessed an array of cutting-edge marketing trends that shaped the landscape of entrepreneurship. Among the standout innovations were…
Aug
19
Kansas Newspaper Is Talk of Town, and Not Just for Getting Raided
Posted in: UncategorizedThe rare search of a newsroom has uncorked a debate in Marion, Kan.: What is a newspaper’s role, anyway?
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