Move over Barbie-there’s another legacy brand pulling out all the nostalgic stops. In the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and guest co-host Heide Palermo are joined by Universal Pictures’ David O’Connor, president of Franchise Management, Theatrical Brand Marketing and Global Partnerships. The crew discusses Jurassic Park’s multiday, multifaceted…
Get noticed. That’s the point, right? Get the product or service noticed and make people feel something. Leave them transformed and more willing to act–whether that means a click or purchase. For Amazon’s Prime Video, the task was to persuade the public to watch the new season of its original series The Boys. One obstacle:…
Standout media agencies make their clients’ marketing dollars work harder through innovative, breakthrough media plans. In an omnichannel world where anything can be an ad, the best media plans use this to their advantage to cut through the clutter and leaving a lasting impression on consumers. From school lunches to the actual eggs you buy…
Marketing’s least attractive quality is acting too desperate for attention. A customer journey must begin with awareness and familiarity, but getting that attention should not be as obvious as screaming, “Pick me!” A better way is to be useful to the customer. The problem is structural. Most marketers of both the “brand” and “performance” ilk…
Search “social media manager” on LinkedIn’s job board and these are just some of the role responsibilities you’ll find: Run all social accounts for organic and paid initiatives (Twitter, Facebook, LinkedIn, Instagram, TikTok and YouTube) including creating, scheduling and publishing content to engage and delight our audience. Produce dynamic video and graphic content as well…
For more than 20 years, Adweek has been highlighting the industry’s most creative campaigns and their respective teams. This year sees 24 honorees in various categories, such as Best Use of Branded Content, Best Use of Data and Best Use of Out of Home. Winners ranged from well-known streaming juggernauts (Netflix’s Wednesday and Prime Video’s…
Milka, a querida marca de chocolates da Mondel?z, lança sua primeira campanha publicitária no Brasil, focada no digital e “out of home”. A criação é da David São Paulo. Por que isso é importante: A campanha é um novo capítulo para Milka no Brasil. Com investimentos em comunicação e um portfólio diversificado, a marca visa …
Leia Com conceito “Sabor que vem dos Alpes”, Milka estreia sua primeira campanha no Brasil na íntegra no B9.
Com criação da Ogilvy Brasil, Nescau lança a campanha “Vire o Jogo” para reafirmar o esporte como ferramenta de inclusão social. Por que isso é importante: A campanha, que estreou no horário nobre da TV Globo, reforça o compromisso da marca com a inclusão e diversidade, usando o esporte como um meio para unir pessoas …
Leia “Vire o Jogo”: em nova campanha, Nescau valoriza o esporte como ferramenta de inclusão social na íntegra no B9.
Jeep aposta na nostalgia dos anos 1990 ao usar “California Love” de Tupac e Dr. Dre em seu novo filme global para o Wrangler 2024. Por que isso é importante: Com os anos 90 voltando à cultura pop, a Jeep busca se conectar com o público ao misturar música icônica com o apelo duradouro do …
Leia Jeep invoca “California Love” de Tupac e Dr. Dre em campanha global na íntegra no B9.
Através do recurso de tradução ao vivo do Pixel 7a, o Google transforma seu smartphone em cupido eletrônico em experimento criado pela GUT Miami. Por que isso é importante: Em um mundo onde 6% da população fala espanhol como língua nativa, a barreira linguística pode ser um grande obstáculo para encontrar o amor. O Google …
Leia Cupido digital: Google Pixel quebra barreiras linguísticas no amor com recurso de tradução ao vivo na íntegra no B9.
Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming.
A veteran journalist, she joins from The Philadelphia Inquirer.
Marketing leaders from MNTN join an Ad Age Studio 30 Live chat on how and why CTV is a brand-safe alternative to all your favorite digital platforms.
Bud Light promotes its NFL Sunday Ticket sweepstakes partnership with YouTube/YouTube TV.
Understanding, motivating and turning people into believers is the heart of both professions.
After finding many brands’ social posts were 23 years behind on representation, DE&I trade org BRIDGE created a program that is being piloted by Campbell Soup Co., Condé Nast and Sephora.
One of the things that makes Martin Scorsese’s Goodfellas a masterpiece is the nearly three-minute scene filmed continuously in one take by a single camera following a mobster and his wife getting the VIP treatment at the Copacabana nightclub. Kevin Hart’s Gran Coramino Tequila is paying tribute to that moment with a “Club Coramino” ad…
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