Hasta La Creative!

Riverdale and college football are officially on the same network–and major brands are ready for it. Ahead of The CW’s kickoff for its first season of ACC college football this weekend, featuring the Cincinnati Bearcats taking on the Pitt Panthers, the network landed major sponsors such as Verizon, Subaru and Walmart. For its latest live…

Keeping up with shifting shopping habits pushed many legacy advertisers into making big changes fast. Unilever, the 90-year-old advertising behemoth that manages more than 400 brands, changed its organizational structure in 2022 to better mesh brand and performance marketing and come up with a full-funnel approach. Most consumers are at least familiar with its haircare…

(TrendHunter.com) The ‘Eclipse’ is the latest electric bike released by Royal Dutch Gazelle, a manufacturer based in the Netherlands. This e-bike blends storage capacity with comfort and performance. The…

Amazon Prime Video is a popular streaming service that offers a wide variety of TV shows, movies and documentaries to its subscribers. In 2022, the company partnered with Insight Publicis to launch its services in Nigeria as part of Prime Video’s expansion plans across the EMEA region. The objectives: create awareness, increase customer subscriptions and…

Behind the ‘Slimabon’ stunt that has won attention from Slim Jim and Cinnabon fans.

A DirecTV audiobook with 11 sleep tracks is available on Spotify, so you can face the workweek after a fun day of football.

Kentucky is world famous for its bourbon distilleries, rolling hills and horse farms. But there’s a lesser-known paranormal current running through the Bluegrass State that features alien visitations, abandoned sanatoriums and haunted hotels. And, according to a new travel advertising project, the sites are best explored under cover of night. Kentucky After Dark, a first-of-its-kind…

QR codes are typically an entirely functional way to direct mobile users to digital content, but Coca-Cola has put an artistic spin on the technology. With agency partner WPP Open X, the brand used AI technology to create QR codes that incorporate musical and visual elements. Each code is linked to a different scene and…

As part of its multi-year LACMA x Snapchat: Monumental Perspectives initiative, the Los Angeles County Museum of Art (LACMA) and Snap released the third and final collection of augmented reality monuments designed to highlight the diverse histories and perspectives of communities around LA. These monuments follow eight that were released in two previous collections. Each…

The move, which affected star writers like Mindy Kaling and J.J. Abrams, is an escalation of the standoff between Hollywood studios and the Writers Guild of America.