Your brand’s first-party data is a goldmine for unlocking efficiency from Meta ads, but too few marketers are able to access it. Here’s how Klaviyo changes that.
Google shows how its Google Lens visual-search tool can identify specific fashion items worn by celebrities.
Verizon has named Ogilvy creative agency of record for its consumer business. The move follows Verizon’s December 2022 decision to award Ogilvy AOR duties for its Verizon Business unit. Ogilvy had begun working on consumer projects including Verizon’s new consumer brand platform “It’s Your Verizon” and the recently launched NFL Sunday Ticket campaign. Diego Scotti,…
The gaming platform appears fixed on offering Web3-like capabilities, just without the blockchain.
What college football fan could forget 11:59 p.m. on Dec. 31, 2022, when a last-second Georgia field goal knocked Ohio State out of the semi-final game at Mercedes-Benz Stadium? Not anyone who watched on ESPN, that’s for sure. But earlier in the Peach Bowl, TV viewers saw a unique Mercedes-Benz mixed reality integration, where the…
Plus, macroeconomic news in a nutshell.
The article, which appeared in Rolling Stone, described the set as a “toxic workplace.”
As a patient suffering from pain, you can potentially get a prescription for Vicodin, OxyContin, Percocet or another opioid during a doctor visit, with physicians in the U.S. writing 143 million such orders in 2020, according to the Centers for Disease Control and Prevention. But rarely, if ever, would cannabis be mentioned as an alternative…
McCann has been on Verizon’s roster since 2015
To celebrate the kickoff of the 2023 football season, the NFL partnered with Snapchat on augmented reality experiences to stoke fans’ excitement. To start, the new NFL Kickoff Lens can be customized to a person’s favorite team. It places a truck, grill and other tailgating-related objects into the world in front of the user through…
As sales losses look increasingly permanent, the brand looks for a rebound behind expensive NFL and college football marketing.
The league claims the satellite TV provider’s ads are misleading consumers.
Self-deprecating campaign from AMV BBDO warns against overconfidence following the pain of 2019.
Self-deprecating campaign from AMV BBDO warns against overconfidence following the pain of 2019.
Marshawn Lynch and Prime’s announcers will “turn on” the action each week in spots from Erich and Kallman.
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| THE ORIGINAL? Pedigree « Get adopted » – 2015 Click the image to enlarge Source : Eurobest Awards SILVER Agency : BBDO Berlin (Germany) |
LESS ORIGINAL SPA animal protection society x Wamiz – 2023 Click the image to enlarge Source : CB News Agency : The Pill, Creapills (France) |
New York is prohibiting advertisers from geofencing health care facilities, according to a new provision in the state budget passed in May. As a result, it’s becoming harder for advertisers, who want to use location or health care data, to maintain performance while still abiding by the law. Geofencing is a technology that lets companies…
Jeni’s partners with Olivia Rodrigo and “Barbie” keeps paying off for Mattel—plus why it was a bad week for Disney/Spectrum and United Airlines.
The Harlem Globetrotters hadn’t had a television series since the 1970s–that is, until Keith Dawkins came along. The iconic basketball exhibition team–founded in Chicago in 1926–has long relied on its live tours to engage a passionate fan base, with its legendary performances showcasing twists on traditional NBA rules. But to keep the century-old brand relevant,…
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