Hollywood Turns to Actors’ Strike After Writers Agree to Deal

The studios and the actors’ union haven’t spoken for more than two months, but a deal is needed before the entertainment industry can fully return.

The Las Vegas Review-Journal Faces ‘Fire Hose of Hatred’ Over Outdated Headline

Social media users seized on a weeks-old story in The Las Vegas Review-Journal to falsely accuse it of lying about the death of a retired police chief who was killed by a hit-and-run driver.

DTC marketing news and trends—tracking the industry ups and downs

The direct-to-consumer news you need to know this week, from retail moves to financial updates.

Kentucky Tourism Ads Tout the Freedom of the Open Road

In the post-war boom of the 1950s, Americans developed a serious case of wanderlust, coinciding with a newly ignited love affair with the automobile. Those two forces combined to birth the 20th-century road trip, where families piled into station wagons, navigated with paper maps and sparked a decades-long trend that coined the pesty catchphrase, “Are…

Hollywood Screenwriters reach tentative deal to end strike

Union said to have gained concessions on key points, including higher wages.

Mastercard e Mercedes ser unem para permitir pagamento de combustível com impressão digital

mastercard

Mercedes-Benz e Mastercard estão tornando o ato de abastecer um carro tão simples quanto colocar o dedo em um sensor. Você chega ao posto, desliga o carro e o sistema Mercedes Fuel & Pay é ativado. Basta escolher a bomba, abastecer e autorizar o pagamento com a digital. Por que isso importa A parceria entre …

Leia Mastercard e Mercedes ser unem para permitir pagamento de combustível com impressão digital na íntegra no B9.

“Play Is Your Superpower”: Lego ensina adultos a brincar em nova campanha global

LEGO Superpower

Lego acaba de lançar um curta que transforma o “Dia de Levar Seus Filhos ao Trabalho” em uma aula de como brincar, mas para os adultos. A criação é da Droga5 Dublin. Por que isso importa O filme de cinco munutos faz parte da campanha “Play Is Your Superpower”, que busca resgatar a importância do …

Leia “Play Is Your Superpower”: Lego ensina adultos a brincar em nova campanha global na íntegra no B9.

Clone de voz: Spotify transforma podcasters em poliglotas com ajuda da OpenAI

Spotify-AI-Voice-Translation-App

Spotify está prestes a tornar seu podcast poliglota, graças a uma parceria com a OpenAI que permite traduzir episódios para outros idiomas usando a própria voz do podcaster. A tecnologia está sendo testada com um grupo selecionado de criadores, traduzindo inicialmente do inglês para espanhol e francês. Alemão vem a seguir. Por que isso importa …

Leia Clone de voz: Spotify transforma podcasters em poliglotas com ajuda da OpenAI na íntegra no B9.

Britain’s Financial Watchdog Releases Cinema Ad for Dumb Money Release

The cinema release of Dumb Money, the movie that chronicles the GameStop shares story from 2021, is being targeted by Britain’s financial watchdog with a campaign that aims to warn people about high-risk investments. The film, which features Paul Dano, Shailene Woodley, Seth Rogan and Pete Davison, tells the true story of the investors connected…

7 CMOs on how their children influence their marketing approach

Top marketers at American Eagle, Chili’s, Chipotle, Claire’s, KFC, Marriott and Nissan on how their kids are often a secret weapon.

TikTok’s Tube Girl trend—how brands are embracing her self-confidence ethos

Sabrina Bahsoon’s motto of self-confidence is resonating with brands such as MAC, Spotify and AirBaltic.

Spotify Taps Into a Mexican Music Genre Exploding Among Gen Z

The narrative ballads known as corrido have been sung in Mexico for more than a century, but they’ve recently exploded in popularity among Gen Z. Spotify showcases the genre’s power and heritage in a new campaign running across Mexico and the U.S. “La Tierra del Corrido,” created by independent agency Founders, kicked off with an…

What Gen Z loves—and hates—about brand marketing

Hear more from Gen Z professionals at the Ad Age Business of Brands conference on Nov. 8 and 9.

 

NFL’s Marissa Solis on the ‘Run With It’ campaign, and finding her calling in marketing

The league’s global brand and consumer marketing chief reflects on a career left turn that made all the difference.

Americans Don’t Like Advertisers Using AI on Them—Unless They Get a Good Deal Out of It

As the role of artificial intelligence grows, it’s probably no surprise that Americans’ wariness about the technology is growing just as quickly–if not faster. Consider the results of a handful of studies and surveys released this summer alone. CNBC’s All-America Economic Survey reported that 69% of Americans suffer from “AI anxiety.” Two workers out of…

Writers Guild and Studios Reach Deal to End Their Strike

The Writers Guild of America got most of what it wanted. With actors still on picket lines, however, much of Hollywood will remain shut down.

Actors in Hollywood Remain on Strike Despite Deal With Writers

The writers’ agreement could expedite negotiations, as some of SAG-AFTRA’s concerns are similar to ones raised by the Writers Guild.

Writers Strike Ends as Sides Reach Tentative Deal

After being on strike since May 2, Hollywood writers have a contract to return to work. Following 5 days of negotiations the Writers Guild of America (WGA) and the Alliance of Motion Picture and Television Producers(AMPTP) released a surprising joint statement late last week that progress was being made. Sunday night came the news that…

Late-Night Shows May Return After Writer’s Strike Deal

Late-night and daytime talk shows could return after the resolution of the writers’ strike, potentially bringing relief to one corner of the industry.

How Dana Perino, G.O.P. Debate Moderator, Walks a Fine Line at Fox News

The former press secretary in the Bush White House will moderate the next Republican debate. She’s managed to rise at Fox without being a Trump supplicant.