Legend has it that a McVitie’s biscuit (or “cookie” in American parlance) triggered an argument between two members of The Beatles. Such is the power of McVitie’s treats over British snackers that they could even threaten to break up the Fab Four. McVitie’s is a British icon – but the trouble with icons is that…
Professional soccer players talking to each other or their coaches and managers on the field often cover their mouths to ensure that their conversations can’t be overheard by the opposing team or even parsed by lip-reading reporters or viewers at home. A new comedic ad campaign from Burger King France and creative agency Buzzman speculates…
Itaú lançou nova campanha institucional para a categoria Uniclass, estrelada por Marcos Mion e Sylvester Stallone. O filme mostra Mion subindo os degraus da longa escada do Museu de Arte de Filadélfia, tal qual no filme a clássica cena “Rocky: Um Lutador”, enquanto conta sobre sua história de vida. Ao chegar no topo, o apresentador …
Leia Marcos Mion e Sylvester Stallone: campanha de Itaú Uniclass promove encontro na escadaria de “Rocky” na íntegra no B9.
Augmented reality company Superba has launched its Stadium AR platform, designed to bring augmented reality experiences to attendees at large-scale sporting events and concerts. The Stadium AR platform can be themed to any team or stadium, and includes support for event sponsors. The Tennessee Titans became the first team to incorporate the Stadium AR platform…
TV and film writers have officially ended their five-month strike, with union leaders approving an agreement with the Alliance of Motion Picture and Television Producers. However, with TV sales hit hard by the action, this story isn’t quite over yet. Advertisers will certainly welcome reruns being swapped out for new content in the coming months;…
It’s been almost a year since the hype surrounding generative AI was unleashed onto unsuspecting creatives across industries. Since then, the questions we’ve needed to ask about the technology have naturally evolved: Rather than debate whether to use it or what we stand to gain, we must now ask, where is it heading? Where does…
Before “Traylor,” the Eras Tour showcased the economic powerhouse that is Taylor Swift. There seemed to be no recession in sight as millions went to Ticketmaster to grab their seat to see the one and only Taylor Swift. There were meltdowns, TikTok live videos of the tour and more. Now there is an upcoming concert…
Honda is celebrating 75 years of innovations with its “Keep Dreaming” campaign, which highlights some of the automaker’s past accomplishments while also looking to the future. The campaign features a 60-second commercial that honors Honda’s history while also sharing the company’s commitment toward reaching carbon neutrality by 2050. “As we prepare to bring our first…
Nubank estreia hoje sua nova campanha, marcando uma década de operações e uma base de 85 milhões de usuários na América Latina. A criação é da Wieden + Kennedy São Paulo. Por que isso importa A campanha, que será exibida na abertura do Jornal Nacional, não é apenas uma celebração de números. A comunicação busca …
Leia “Agora Só Falta Você”: Nubank celebra 10 anos e 85 milhões de clientes em nova campanha na íntegra no B9.
Satya Nadella, the chief executive of Microsoft, is the government’s biggest-name witness in its landmark antitrust case against Google.
O Airbnb está usando Inteligência Artificial para identificar padrões de comportamento e barrar hóspedes que provavelmente farão festas nas casas alugadas. Por que isso importa A empresa enfrenta uma batalha contínua contra festas em suas propriedades, apesar de sua política anti-festas. A IA não apenas ajuda o Airbnb a manter a qualidade de suas listagens, …
Leia Airbnb usa IA para barrar hóspedes que, “provavelmente”, dariam festas clandestinas na íntegra no B9.
Josh Kruger, 39, was shot seven times. The police said that no arrests had been made.
Enquanto Lionel Messi pode não estar em campo tanto quanto os torcedores gostaram, ele vai continuar presente na Apple TV+ com uma nova série documental. “Messi Meets America” estreia no dia 11 de outubro. Por que isso importa A chegada de Messi à Major League Soccer (MLS) não é apenas um grande evento para o …
Leia Messi em Miami: assista ao trailer da série documental da Apple TV+ na íntegra no B9.
Legend has it that a McVitie’s biscuit (or “cookie” in American parlance) triggered an argument between two members of The Beatles. Such is the power of McVitie’s treats over British snackers that they could even threaten to break up the Fab Four. McVitie’s is a British icon – but the trouble with icons is that…
Legend has it that a McVitie’s biscuit (or “cookie” in American parlance) triggered an argument between two members of The Beatles. Such is the power of McVitie’s treats over British snackers that they could even threaten to break up the Fab Four. McVitie’s is a British icon – but the trouble with icons is that…
The Philadelphia Inquirer unveiled a multiplatform, multi-month brand marketing campaign today, part of a broader effort from the 194-year-old publisher to reintroduce itself to readers following a brand refresh spearheaded by chief executive and publisher Lisa Hughes. The campaign, created by Philadelphia media agency Red Tettemer O’Connell, centers around the sense of pride Philadelphians have…
The Philadelphia Inquirer unveiled a multiplatform, multi-month brand marketing campaign today, part of a broader effort from the 194-year-old publisher to reintroduce itself to readers following a brand refresh spearheaded by chief executive and publisher Lisa Hughes. The campaign, created by Philadelphia media agency Red Tettemer O’Connell, centers around the sense of pride Philadelphians have…
If you’ve spent any amount of time on X (formerly Twitter) since 2015, chances are you’re familiar with Nicholas Fraser–the face of the “Why You Always Lying?” meme. Fraser first rose to fame eight years ago with a Vine video of him performing a funny, homemade song his backyard to the tune of the 1998…
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