Visitors to the Mus?e du Louvre in Paris can view a selection of Egyptian artifacts in new ways thanks to Egypt Augmented, a series of augmented reality experiences created by Snap’s AR Studio. According to Snap, these AR experiences will “reveal the shapes, materials, colors and decorations of the selected works, all of which have…
O logo icônico dos Rolling Stones vai adornar a camisa do FC Barcelona, graças a uma parceria com o Spotify, patrocinador do clube espanhol. O uniforme especial será utilizado no clássico contra o Real Madrid pela LaLiga, no próximo dia 28 de outubro, e também lançado para venda em edição limitada. Por que isso é …
Leia Em parceria com Spotify, Rolling Stones estampa camisa do Barcelona no El Clásico na íntegra no B9.
Over the past five years, products making environmental, social and governance (ESG) claims have outpaced those that do not, according to a joint McKinsey and NielsenIQ study. ESG products now account for nearly half of all retail sales in examined categories. Companies that value sustainability also want to deepen brand loyalty with consumers who prioritize…
News organizations are scrambling to adjust to the latest rift in the long-fractious relationship between publishers and tech platforms.
Max Verstappen, bicampeão de F1, é o rosto da nova campanha da Heineken 0.0 que quer mudar como você vê o “motorista da vez”. As agências Le Pub e Dentsu são responsáveis pela criação. Por que isso importa Consumo de álcool e direção são sempre uma combinação perigosa. A Heineken está usando sua influência para …
Leia Com Max Verstappen, Heineken 0.0 redefine o papel de “motorista da vez” na íntegra no B9.
In 1892, a quarterback named Paul D. Hubbard invented a way to communicate privately with his teammates at Gallaudet University, a school for deaf and hard of hearing students. Worried that opposing teams could steal Gallaudet’s plays because they were communicating through American Sign Language (ASL), Hubbard proposed they gather together in a tight circle…
Handing off the NFL’s Super Bowl commercial to flag football scored huge growth for the sport, but it took a whole team of athletes, coaches, schools, leagues and brand partners to push it over the goal line. Back in February, the National Football League and its creative agency partners at 72andSunny gave roughly 115 million…
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| THE ORIGINAL? Deutsche Welthungerhilfe – 2006 « Water is precious ». Click the image to enlarge Agency : Scholz & Friends Berlin (Germany) |
LESS ORIGINAL Ministerio Del medio Ambiente – 2023 « In the future water will be as expensive as a precious jewel ». Agency : BBDO Santiago (Chile) |
For luxury conglomerate LVMH, Scotch brand Glenmorangie is a jewel in the crown of its wine and spirits portfolio. In 2022, the category brought in just over $7 billion in revenue for the French group. Since 2018, Glenmorangie doubled its profits and charted record sales under the leadership of former president and CEO Thomas Moradpour….
The scenes in a new campaign from nonprofit GirlvsCancer may make some viewers uncomfortable–and not just because the women in them are talking about cancer. In perhaps the most provocative ad, a woman named Ava reveals her diagnosis of breast cancer. She describes going through radiotherapy, then struggling with issues of egg freezing and hormone…
In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then–and remain now–the leading cause of preventable death in the United States, according to the CDC. But since…
The fast-moving events highlighted the difficulty of covering the war between Israel and Hamas.
When you think of U.K. telecom giant EE, Kevin Bacon might be the first thing that comes to mind. The Footloose actor has fronted the brand’s marketing campaigns for over a decade, where he’s been shown attempting everything from skydiving to being shaved by a robot, all in the name of positioning EE as the…
The only thing stronger than Netflix’s password crackdown results are its new prices. Announcing its third-quarter earnings in a letter to shareholders today, Netflix said it added nearly 9 million subscribers (8.76 million, to be exact), bringing its total to more than 247 million global paid streaming memberships. The streaming giant also noted that its…
For me, Bandits & Friends started with a text from an old colleague. For my partners, Danny Gonzalez and David Suarez, it’s been in the works for 20 years. There’s plenty to discourage people from breaking out to do their own thing. New business is dry. Pitching is expensive. The dilution of focus to satisfy…
Smirnoff, em parceria com a cantora Iza, lança sua nova campanha global “Nossa vibe a gente faz” diretamente da Times Square. A criação é da Almap BBDO. Por que isso importa A campanha não é apenas um anúncio, mas um novo posicionamento da marca que destaca a importância da coletividade e diversidade, elementos cada vez …
Leia “Nossa vibe a gente faz”: com Iza, Smirnoff lança novo posicionamento na íntegra no B9.
The streaming service also said its premium ad-free service will now cost $22.99 a month. Its option with ads costs $6.99 a month.
Sensitive content: This article mentions deaths related to the Israel-Hamas war. At the start of October, the advertising industry usually kicks into high gear to prepare for the following year, monitoring client performance during the critical fourth quarter and attending a plethora of industry events in October and November. But this year has been anything…
The celebrity chronicler is working to bring back R.O.M.E., his dishy zine of pre-internet New York.
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