Interior design firm Crosby Studios partnered with fashion AR try-on company Zero10 to add augmented reality features to the Crosby Studios x Fusalp collaboration inside Fusalp’s Paris flagship store. Fusalp is a French leisure wear brand founded in 1952. The Crosby Studios x Fusalp capsule collaboration features clothing and accessories inspired by 1990s video games…
Snap partnered with ed-tech company Inspirit to bring augmented reality technology to classrooms across the U.S. with the goal of helping students better understand STEM concepts. Inspirit’s platform will allow students to interact with custom AR lenses in a mobile application integrating Snap’s Camera Kit technology. Snap and Inspirit launched a pilot of their technology…
Martin Scorsese’s three-and-a-half-hour epic is the first of three high-profile movies the tech company will give wide theatrical releases in the coming months.
The old saying “think before you speak” is probably best applied to anyone in a leadership position during circumstances of great magnitude. With the latest war in the Middle East and the unimaginable scenes of violence and suffering being played out across most media channels, understandably tensions are high. Yet, those steering companies are looked…
Activist group Clean Creatives and 25 B Corp-certified agencies submitted an official complaint to B Lab this week in a move that formalizes a growing critique of the global nonprofit within the advertising industry. In a letter, the group asks B Lab to update its certification eligibility rules, a routine process that it’s undergoing over…
In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba. It booked a second ticket to the Big Game in 2023, making a comeback with actress and producer Melissa McCarthy. For Natalie Wills, vp of brand at Booking.com, these star-studded multi-channel campaigns are emblematic of how…
In the midst of the rapid advancements in generative AI, Adweek’s weekly AI summary provides an overview of the most recent updates, regulatory activities and business developments in the world of generative AI. This week’s news update include: On the policy side The European Union is evaluating a three-tiered approach aimed at overseeing generative AI…
T-Mobile’s viral campaigns with Scrubs alums Zach Braff and Donald Faison have taken over Super Bowl and holiday TV marketing–and for good reason. From a Grease-themed ad with John Travolta to a Love Actually spoof–and even a parody of “I Feel Pretty”–the partnership has changed how T-Mobile approaches its creative campaigns and relationships with talent….
From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan’s Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the world’s most recognizable brands like Marvel, Nickelodeon…
Many of the more than 250 books she published explored contemporary social issues; others retold fables from her native Northern Ireland.
TikTok is allowing people to celebrate the Halloween season by adding a variety of themed AR effects to their videos on the social networking platform. TikTok users can change their appearance with AR effects like the “Random Halloween Eyeliner” and “Random Halloween Face” effects made by Effect House creator @tetedetamere, as well as create horror-themed…
Anacapri e Guaraná Antarctica lançam uma coleção conjunta, que inclui desde calçados até bolsas, como desejo de levantar questões sobre o papel das marcas na construção da identidade brasileira. A iniciativa reflete valores como diversidade e descontração, frequentemente associados ao Brasil. O que mais você precisa saber
Leia Anacapri e Guaraná Antarctica se unem para lançar coleção de calçados e bolsas na íntegra no B9.
Mr. Stewart and Apple are parting ways because of creative differences over “The Problem,” people with knowledge of the decision said.
In October, Dylan Mulvaney issued a message to advertisers after former brand partner Bud Light failed to support her through transphobic hate and dented its own sales in the process. “If you’re going to ask us to capitalize on our vulnerabilities and our traumas, at least have our backs when the going gets tough,” she…
Agora, o ChatGPT pode fazer mais do que conversar; ele pode criar imagens a partir de prompts graças ao modelo de inteligência artificial DALL·E 3. A integração, que estava em testes, já está disponível para todos os assinantes do ChatGPT Plus. Por que isso é importante Segundo comunicado da OpenAI, a integração de DALL·E 3 …
Leia OpenAI lança atualização do ChatGPT com integração ao DALL·E 3 na íntegra no B9.
“Há um soldado em todos nós” está de volta, e a polêmica também. A Activision revelou novo curta para o lançamento de “Call of Duty: Modern Warfare III”, criado pela 72andSunny, que também marca o 20º aniversário da franquia. Por que isso importa: Em um momento de violência global crescente, a Activision decidiu reviver o …
Leia Activision ressuscita slogan polêmico para lançamento de “Call of Duty: Modern Warfare III” na íntegra no B9.
Seeing untold promise in new technology, he was a prime mover in the creation of the cable industry, helping to transform Time Warner Cable into a giant in the field.
If New York, Seattle, Los Angeles, Chicago and Atlanta seem spookier than normal this October, you have Disney to thank. The company’s new series Goosebumps premiered on Friday, Oct. 13, alongside a robust, cross-platform marketing campaign throughout the country. “It’s one of the more aggressive ones, definitely one of our bigger campaigns,” Pamela Levine, head…
“Há um soldado em todos nós” está de volta, e a polêmica também. A Activision revelou novo curta para o lançamento de “Call of Duty: Modern Warfare III”, criado pela 72andSunny, que também marca o 20º aniversário da franquia. Por que isso importa: Em um momento de violência global crescente, a Activision decidiu reviver o …
Leia Activision ressuscita slogan polêmico para lançamento de “Call of Duty: Modern Warfare III” na íntegra no B9.
As the latest Israel and Hamas war reaches its two-week mark, an overwhelming surge of videos and photos claiming to portray the ongoing turmoil has inundated social media platforms. So far, Elon Musk’s X (formerly Twitter) is struggling to combat wartime misinformation, making advertisers even more cautious about returning to the beleaguered platform. The platform’s…
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