When auto brand Ford partnered with Euphoria and The White Lotus star Sydney Sweeney to launch a women’s workwear collection in March, items began selling out in less than 36 hours. The success inspired the brand and Wieden+Kennedy New York to expand on the partnership, with a campaign aiming to break barriers for women in…
Instacart is adding streaming to the menu. The grocery technology company partnered with NBCUniversal’s streaming service Peacock for its first streaming partnership, giving all its Instacart+ customers Peacock Premium for free. As part of the new deal, the companies will debut a custom spot that highlights holiday scenes from across Peacock properties like The Office,…
A New Balance anunciou uma parceria exclusiva com a Levi’s. Celebrando os 150 anos do jeans 501, as duas marcas apresentam o Levi’s x New Balance 580, um tênis que combina estilo, tradição e inovação. Porque isso importa: Ainda que não seja uma ousadia como a união entre McDonald’s e Crocs, por exemplo, a colaboração …
Leia New Balance e Levi’s lançam edição limitada do tênis 580 em celebração aos 150 anos do jeans 501 na íntegra no B9.
As part of its continued efforts to reach tweens, milk processor education program MilkPEP partnered with agency Gale to launch a series of milk jingles created in partnership with Beacon Street. The jingle campaign includes sponsored content from influencers including Savanah Moss, Charli D’Amelio and others, as well as an augmented reality Snapchat Lens inspired…
To increase public interest in South Korea’s cultural heritage, marketing agency Cheil Worldwide worked with the Cultural Heritage Administration of Korea, the Seoul Metropolitan Government and woomihope.org to recreate a royal ceremony from 1887 in augmented reality. Visitors to Gyeongbokgung Palace in Seoul will be able to experience the Joseon Dynasty’s royal court ceremony originally…
McNugget Buddies, a collection of McDonald’s Happy Meal toys introduced in 1988, are making a comeback after more than 25 years through a collaboration with DJ and comedian Kerwin Frost. The Kerwin Frost Box launches in the U.S. and select global markets on Dec. 11, along with a TV commercial from lead creative agency Wieden+Kennedy…
Mais uma vez, o Spotify Wrapped 2023 mergulha nos hábitos de escuta dos usuários, apresentando uma campanha global com ênfase em emoção, momentos culturais e relações, destacada por ativações fora do comum e recursos interativos no aplicativo. Porque isso importa: Além da viralização nas redes sociais, que tradicionalmente acontece com a retrospectiva do Spotify, os …
Leia Spotify Wrapped 2023 transforma hábitos de escuta dos usuários em mídia exterior personalizada na íntegra no B9.
The independent music and entertainment publisher Paste Magazine has agreed to acquire the feminist title Jezebel from G/O Media in an all-cash deal, according to Paste editor in chief and president Josh Jackson. Paste financed the deal without raising outside capital, although the publisher wouldn’t share further financial specifics. Jezebel was not profitable, according to…
Mais uma vez, o Spotify Wrapped 2023 mergulha nos hábitos de escuta dos usuários, apresentando uma campanha global com ênfase em emoção, momentos culturais e relações, destacada por ativações fora do comum e recursos interativos no aplicativo. Porque isso importa: Além da viralização nas redes sociais, que tradicionalmente acontece com a retrospectiva do Spotify, os …
Leia Spotify Wrapped 2023 transforma hábitos de escuta dos usuários em mídia exterior personalizada na íntegra no B9.
It’s the most wonderful time of the year: Spotify Wrapped season. For all those who observe the annual tradition, it’s time to delve into your 2023 listening habits. Did Beyonce or Taylor Swift dominate? How many times you hit play on “Flowers” by Miley Cyrus? Were you the only person who made an unhinged playlist…
Bem-vindos ao nosso Guia de Presentes de Fim de Ano, pensado especialmente para um público criativo, descolado e ávido por tecnologia. Aqui, você encontrará uma seleção cuidadosa de produtos que não apenas encantam com sua inovação e design, mas também enriquecem o dia a dia com funcionalidade e um toque de criatividade. De gadgets de …
Leia Guia de Presentes 2023: 40 ideias para um Natal moderno, criativo e tecnológico na íntegra no B9.
O Spotify Wrapped deste ano está no ar, com uma inovação divertida: atribuindo aos usuários uma ‘cidade sonora’ que reflete seus hábitos musicais, além de estatísticas compartilháveis de artistas, músicas e podcasts mais ouvidos. Porque isso importa: A novidade do Spotify Wrapped adiciona uma camada de personalização, ressalta a relação única de cada usuário com …
Leia Spotify Wrapped 2023 revela sua “cidade sonora” com base no seu gosto musical na íntegra no B9.
The pioneering feminist website is being sold to Paste by G/O Media, which had shut down the site this month.
Just weeks after DDB Worldwide announced its global CCO Ari Weiss was leaving to start his own agency, DDB has picked up a lauded creative, naming Chaka Sobhani as president, CCO International at DDB Worldwide. Sobhani was most recently global CCO at Leo Burnett, based in London. At DDB, Sobhani will report to Alex Lubar,…
If a business is looking for growth, it helps to define that term before chasing it. Do you want a whole lot of new customers who’ll drive traffic and head count, but may only buy your product once? Or do you simply want people who know and love your products to feel comfortable buying more…
Technology is at the heart of innovation. That’s the case in every industry, including marketing. In a world of artificial intelligence and automation, how can you and your brand rise up above the noise? Adweek’s fifth annual NexTech summit took place Nov. 14-15 in New York. Attendees, both in-person and virtual, heard from marketers and…
The decision came three years after the publication ended its storied print edition, which began in 1872. It will still publish articles and videos on its website.
The venerable magazine has experienced management upheaval and staff complaints in recent years. Now there’s a question over who wrote product reviews on its site.
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