The rollout of “Endgame” caused a scandal after a quickly withdrawn translation named family members said to have asked about the skin color of Prince Harry and Meghan’s future son.
HP has rehired former chief marketing and communications officer Antonio Lucio five years after he departed to join Facebook (now Meta) as its chief marketing officer. Lucio will succeed his own successor, Vikrant Batra who will step down as CMO at the end of the year after rising through the ranks of the technology business…
British regulators announced a review into whether the bid, backed mostly by funds from the United Arab Emirates, could result in adverse foreign influence over the British press.
At its core, marketing is human psychology applied in a business ecosystem. Marketing has always endeavored to build emotional connections with consumers to be leveraged for commercial results; in order to do that, the discipline relies on research, insights and analytics that inform our understanding of consumers. Reaching a higher level of precision in go-to-market…
Nos tempos atuais, onde cada vez mais nossas vidas se desenrolam no mundo digital, a segurança online tornou-se um tema crucial. Com a crescente onda de ataques cibernéticos e vazamentos de dados, proteger nossas informações pessoais é mais importante do que nunca. Neste guia, vamos explorar como o pacote Surfshark pode ser uma ferramenta valiosa …
Leia ? Garantindo sua vida digital com o pacote Surfshark: Um guia completo na íntegra no B9.
The rollout of “Endgame” caused a scandal after a quickly withdrawn translation named family members said to have asked about the skin color of Prince Harry and Meghan’s future son.
Apple broke ground in advertising last year with “The Greatest,” a joyful film representing people with disabilities in their everyday lives. Now it followed up that effort with a childhood fable focused on speech accessibility. The tech brand released “The Lost Voice,” directed by Oscar-winning filmmaker Taika Waititi and coinciding with International Day of Persons…
A multitalentosa Olivia Colman, conhecida por seus papéis marcantes, assume agora a persona de “Oblivia Coalmine”, uma vilã do setor de petróleo, em um novo e impactante anúncio público no Reino Unido. A campanha alerta sobre o financiamento de empresas de combustíveis fósseis por meio de investimentos em fundos de pensão. Porque isso importa: O …
Leia Olivia Colman se transforma em ‘Oblivia Coalmine’, vilã do petróleo, em campanha contra combustíveis fósseis na íntegra no B9.
O TikTok lançou contas de artistas, oferecendo novas ferramentas para músicos promoverem suas obras e se conectarem com fãs. Entre os recursos, estão o tab “Música” e funcionalidades para explorar o processo criativo das canções. Porque isso importa: O que mais você precisa saber:
Leia TikTok avança no streaming de música com contas para artistas e novas ferramentas na íntegra no B9.
Video-on-demand service Tubi is set to expand its international reach with the hire of a new executive to be based in the U.K. David Salmon is joining from sports, media and entertainment group Endeavor. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses. Offering 250…
Online influencers, fossil fuel companies and some of the countries attending COP28 have nourished a feedback loop of falsehoods.
Ad tech is confusing, and brand marketers and agencies alike want to simplify it. There are an overabundance of vendors contributing to the industry’s complexity. The ad-tech market will reach $2.9 trillion by 2031, according to Allied Market Research. Adweek is reporting on one rising tech company each month that represents the future of advertising….
Ad tech is confusing, and brand marketers and agencies alike want to simplify it. There are an overabundance of vendors contributing to the industry’s complexity. The ad-tech market will reach $2.9 trillion by 2031, according to Allied Market Research. Adweek is reporting on one rising tech company each month that represents the future of advertising….
Sports publisher The Sporting News raised $15 million in Series A funding in September, in large part because of the unique affiliate marketing model it employs. The company, like a growing number of sports media newsrooms, generates revenue from referring its readers to sportsbooks and gambling operators. But unlike traditional affiliate models, where retailers like…
Elon Musk’s “Go f*ck yourselves” statement to advertisers leaving X has been defended by the social media platform’s chief executive (CEO) Linda Yaccarino, who said that the owner was stating the position of the company. Writing a post on X that included a video from the now infamous interview, Yaccarino said: “Today, Elon Musk gave…
Over 200 private businesses–including major brands like Google, LVMH, Mastercard, Microsoft and Unilever–will have a presence at this year’s 28th annual United Nations climate summit, which kicks off today in Dubai. But after climate activists criticized Coca-Cola’s sponsorship last year, many household names have chosen to keep a lower profile at the event–participating in panels…
Advertising Agency: Pokala, Chennai, India
Creative Director: Janardhan Pokala
Art Director: Krishna Kumar
James Gorman, Morgan Stanley’s chief executive, and Jeremy Darroch, who ran the British TV company Sky, will join early next year.
(TrendHunter.com) Trend Hunter GPT, our latest AI model transforming trend analysis, is now live! Addressing the growing demand for precise, AI-driven market insights, this tool redefines trend forecasting by…
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation. Last week, we visited The Mars Agency to discuss knowing…
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