Food delivery saw unprecedented profits during Covid-19 lockdowns, and the numbers have yet to drop for this $222 billion industry. While the playing field continues to change, chains and small business owners alike are working to meet the growing need. For some brands, that means reminding consumers that delivery options exist. Most fast-food restaurants make…
Any place Guy Fieri takes his brand is Flavortown, but even big partners like Pepsi realize that Las Vegas holds that title more often than most. Before he became a culinary celebrity, Fieri was a student at the University of Nevada, Las Vegas, pursuing a degree in hotel management. Although he never ended up running…
(TrendHunter.com) These top 2023 mobile trends embrace folding technology like we’ve never seen before as the smartphone undergoes a continued evolution that prioritizes flexibility, both figuratively and…
(TrendHunter.com) These 2023 toys trends identify the ways in which the industry shifted in the past year to embrace legacy brands like Barbie, but also new ones that prioritize alternative kinds of play for children…
During the fourth quarter of this year, advertisers had to act more flexibly, as the uncertain macroeconomic environment made reaching revenue goals more challenging, according to post-mortem conversations with several ad buyers. Reflecting this cautious landscape, ad prices were down this year on Meta and Google, after already dipping in 2022. CPMs (cost per thousand…
(TrendHunter.com) These 2023 design trends celebrate nostalgia and range from fan-made digital audio players to minimalist mobile device concepts. While the Nothing Npod (1) by Shreyansh Onial and Aditya…
At the height of the Covid-19 pandemic, animation became a lifeline for creatives in a world where lockdowns and social distancing rendered advertising production practically impossible. Animation itself can be traced way back to the early 1900s, but it’s a medium that’s continually evolving. For modern marketers, recent campaigns have proven the technique to be…
As the generative artificial intelligence hype cycle cools down from the launch of ChatGPT last November, marketers’ expectations of the tech in 2024 will extend beyond simple chats to decoding client briefs and gathering real-time data on campaign performance, as well as cleaning up reams of unstructured data. How Zipcar’s Gen AI Campaign Drove Brand…
What if Santa Claus once had cancer – but recovered? The French institute Gustave Roussy, considered one of the world’s best cancer treatment centers, tells this unusual Christmas story in a campaign with a hopeful message about curing the disease. Created by agency Publicis Conseil, the ad imagines Santa’s journey if he were diagnosed with…
Award-winning illustrator Urvashi Dubey has a knack for creating imaginative children’s picture books. To date, she has illustrated over 12 picture book titles, including a self-authored book about world-famous artists called ‘Grown Ups Who Never Stopped Drawing.’ She has worked as an Art Director for a Mumbai-based children’s publishing house called ‘Daffodil Lane Books.’ Known for her delightful, enticing artworks that appeal to kids and adults alike, Urvashi has always aimed to evoke feelings of nostalgia and relatability through her art, seeing it as a powerful tool in storytelling.
She lives in Mumbai with her cookie-maker husband and a very naughty ginger cat.
“Hi, I’m Urvashi. I specialize in kid-lit illustration. Just like all little boys and girls, I started my journey by participating in an art competition in school to make it into an actual career. I have a personal interest in working on stories that bring social-emotional development to little readers, especially the ones that talk about self-esteem, deforestation, mood management, and empathy.”
One of my latest title is called ‘No is a Good Word’.
You have a distinct style of illustration. How long did it take you to develop your style?
There isn’t a specific timeline to develop a style. Like every skill it involves continuous experimentation and learning. For me, it has been ever-changing. I try to be as versatile as possible.
Who was the most influential person in your life?
My dearest Mom. She is the reason I am what I am. She also is an inspiration to me for my final year art school project called ‘Wonder Mom’
Was there any time when you wanted to quit Illustrations?
Well, the field is highly competitive, and standing out requires a unique style and a strong portfolio, as well as time to gain recognition. There have been challenging moments, but my love for picture books has always kept me going.
Have you considered turning your illustrations into toys?
Yesss! If I would, it would be ‘Patrick’ from my picture book ‘Try your best Patrick’.
What advice do you have for aspiring creative professionals?
Pursue what you are truly passionate about, and be persistent in your efforts to improve and grow as an artist. Dedication and continuous learning are key. Never underestimate the value of networking. Use social media platforms and portfolio websites to showcase your work and engage with the creative community; networking can open up opportunities and provide valuable insights.
While passion is crucial, it’s also important to be realistic about the financial aspects. Illustration incomes can vary, and it may take time to establish yourself. Diversifying your skills or considering related fields, like Visual Design or Branding, can provide an additional scope of earning.
What’s your dream project?
I hope to collaborate with Child Rights and You (CRY) one day.
Mac or PC?
I’m currently on the team PC for my creative work. But remember, it’s your skills that matter most, not the tool you use!
Who would you like to take out for dinner?
If I could choose a dinner companion, it would undoubtedly be Oliver Jeffers, the brilliant artist behind “How to Catch a Star” and “Lost and Found.” I am eager to explore his creative process, artistic influences, and thoughts on the power of storytelling to foster connections. His ability to infuse whimsy into profound themes has always captivated me, and sharing a meal with him would undoubtedly be an enriching experience.
What’s your Instagram and Website?
Instagram: @urvashidubeyy
Website: www.urvashidubey.com
The move came two days after a court upheld the Federal Trade Commission’s challenge to the deal on antitrust grounds.
(TrendHunter.com) The top 2024 tech trends are here to offer a glimpse into the kinds of ideas we could see coming to fruition as we say goodbye to 2023 and embrace the new year.
A major theme within the trends seen…
(TrendHunter.com) The top 2023 robot trends offer a look into how advanced robots are automating tasks, taking work off the plates of human employees and even stepping into the roles of managers and CEOs with the aid…
What makes a great influencer? Danielle Bernstein of WeWoreWhat believes it’s all about authenticity and staying true to yourself. With over 13 years of experience as an influencer, Bernstein has always been transparent with her audience. This allowed her to build trust and longevity when releasing or promoting products. Bernstein joins Matt Britton in the…
What makes a great influencer? Danielle Bernstein of WeWoreWhat believes it’s all about authenticity and staying true to yourself. With over 13 years of experience as an influencer, Bernstein has always been transparent with her audience. This allowed her to build trust and longevity when releasing or promoting products. Bernstein joins Matt Britton in the…
Only days in, Disney+’s Hulu integration is already seeing success. On Dec. 6, Disney officially rolled out its Hulu on Disney+ beta launch to bundle subscribers, bringing a Hulu hub to Disney+ and giving users access to thousands of movies and shows from the Hulu library without having to leave the app. The beta version…
(TrendHunter.com) These life stages trends for 2024 range from smart walking canes—like the CAN Go—that redefine senior safety with AI to help with fall detection and activity tracking, to air-purifying…
(TrendHunter.com) These life stages trends for 2024 range from smart walking canes—like the CAN Go—that redefine senior safety with AI to help with fall detection and activity tracking, to air-purifying…
French media company Vivendi is exploring a potential breakup of its business, which includes advertising network Havas and TV network Canal+ Group, in a bid to fuel growth. The company, led by chairman Vincent Bollore, announced that it is exploring splitting its various interests following the listing of Universal Music two years ago. Known as…
Artificial intelligence took the front wheel in car rental firm Zipcar’s latest campaign, saving time on audience research and driving more people to its site to use its services. Zipcar’s second “Zip If” campaign in the U.S. aimed to boost top-of-funnel brand awareness. The campaign ran from June to September with the goal of positioning…
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