Karen Blackett, WPP’s U.K. president is set to leave the business after almost 29 years. During her time there she has held key leadership roles, including chief executive of MediaCom U.K. Blackett has risen through the ranks of the business after joining Mediacom U.K. (now EssenceMediacom) in where she would hold the posts of new…
(TrendHunter.com) The gaming industry continues to redefine boundaries, captivating audiences with cutting-edge technology, immersive experiences, and groundbreaking business strategies. From in-game real-time AI…
(TrendHunter.com) The gaming industry continues to redefine boundaries, captivating audiences with cutting-edge technology, immersive experiences, and groundbreaking business strategies. From in-game real-time AI…
For the dopest mani-pedi in town, head over to Nu Nail where the designs are “anything but half baked.” And if you’re looking for something a little more cerebral, try Cliffside Books for “high-quality inspiration” while pondering existential questions like: what came first, the flower or the seed? Ads for these Toronto-based businesses–slightly cheesy and…
Breakfast cereal commercials don’t often pack an emotional punch, but Quaker’s first global campaign was intentionally aimed at bringing tears to the eyes of consumers. Telling the lifelong story of a father and son together in the kitchen of their home, the full spot, at two minutes and 20 seconds, spans decades, beginning as they…
A contagem regressiva para a estreia da série “Fallout”, aguardada ansiosamente pelos fãs da franquia de videogame, começa com um evento de pré-lançamento no SXSW 2024. Situado na vizinhança de South Congress em Austin, Texas, o Prime Video prepara um retorno ao icônico Hotel San José para oferecer aos visitantes uma prévia da sua nova …
Leia SXSW 2024: Prime Video mergulha fãs no universo de “Fallout” com apocalipse imersivo em Austin na íntegra no B9.
Omnicom-owned DDB Paris’ chief executive Jean-Luc Bravi will step aside after nearly 23 years, with Alexander Kalchev and Paul Ducre set to jointly succeed him. Bravi will become the chairman of the agency, a newly created position that will allow him to remain involved in the 26-year-old business that began as Louis XIV in 1994…
The streamer is co-producing a play about Putin’s Russia from the creator of “The Crown” while also developing a screen adaptation.
Google launched a private program for a handful of independent publishers last month, providing the news organizations with beta access to an unreleased generative artificial intelligence platform in exchange for receiving analytics and feedback, according to documents seen by ADWEEK. As part of the agreement, the publishers are expected to use the suite of tools…
The artificial intelligence start-up argued that its online chatbot, ChatGPT, is not a substitute for a New York Times subscription.
In this week’s episode, Jenny sits down with Suzanne Kounkel, global and U.S. chief marketing officer at Deloitte to discuss the challenges and opportunities faced by modern-day CMOs. During the conversation, Kounkel discusses her extensive experience at Deloitte, where she has held various roles over the past two decades, culminating in her current position as…
In this episode of Brave Commerce, Eric Tarnowski, vice president of connected commerce at consumer health company Kenvue, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the complexities of change management and the strategic imperatives of connected commerce in the digital era. The conversation begins with Tipograph and Hofstetter exploring the challenges…
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| THE ORIGINAL? Stihl Leaf blower – 2013 « Gardening can be sexy » Click the image to enlarge Source : Ad Forum Agency : Publicis Conseil Paris (France) |
LESS ORIGINAL Freya Bailey Cosmetics – 2023 « Science by nature » Click the image to enlarge Source : Marcomnews Agency : Neil A Dawson & Co (United Kingdom) |
(TrendHunter.com) Pop culture remains an ever-evolving phenomenon, constantly shaped by the dynamic interplay of media, technology, and societal shifts. As a result, this list of pop culture trends for March 2024…
ESPN is ready to kick off its first season with the National Women’s Soccer League. Today, the company debuted a national brand campaign, “It’s So On,” which runs from Feb. 27 to March 31 across TV, digital, social and paid channels. From creative agency Preacher, the sports marketing spot features retired NWSL champion and World…
(TrendHunter.com) In light of recent technological advancements, the healthcare industry is experiencing a shift that is redefining the way we approach self-care, fitness, and overall wellness. As a result,…
Fried chicken and pizza are two of the most beloved food items globally, but they don’t always go together. At KFC restaurants in countries including the Philippines, Thailand, India, Mexico and Spain, diners have long been able to experience the best of both worlds through a hybrid called “chizza.” Now, hungry fans across the U.S….
(TrendHunter.com) Recent years have seen a surge of creativity and ingenuity within the realm of beverages, redefining the way we quench our thirst and indulge our taste buds. This list of drinking trends exemplifies…
Out of a global workforce of 3.38 billion people, almost half (1.57 billion) are freelance, The World Bank revealed last year. But the definition of “freelance” is evolving to now reach the C-suite, including senior marketers. The pandemic changed many aspects of work, introducing more companies to the concept of hybrid schedules and boosting digital…
Sean Bailey had hits with live-action versions of “Aladdin” and “The Lion King,” but Disney has been on a box office cold streak more recently.
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