It used to take days to craft the perfect RFI response–the first of several steps agencies take when competing in notoriously arduous pitch processes. Now, planners at Stagwell agency Gale can do it in 90 minutes, with help from an AI bot that thinks like Brad Simms, the agency’s chief executive. The bot is also…
Business-to-business is, well, big business. (Its name alone contains double the business of B2C.) Consider this: U.S. B2B ecommerce sales are forecast to grow from $1.7 trillion in 2021 to more than $3 trillion by 2027, according to Forrester. And that’s just online. Plenty more hospital equipment and accounting software are sold IRL. ADWEEK’s second…
(TrendHunter.com) The baby industry has undergone significant changes, fueled by a wave of innovations and technological advancements to enhance the well-being and development of infants and toddlers. From all-vegan…
The Justice Department was investigating whether the two violated a law forbidding simultaneous service on the boards of competitors.
New York, NY, April 1st, 2024 – Suzy, a leading end-to-end market research software platform, is thrilled to announce the renewal of its partnership with ADWEEK, a leading source of news and insights covering marketing, media and technology, for the podcast, The Speed of Culture. The partnership, which first took the ADWEEK Podcast Network by…
A Nike aposta em um visual analógico – filmado em 16mm pela diretora Petra Collins – e uma série de aparições surpresa que demonstram o alcance cultural da marca para lançar uma nova versão do Air Max. A jornada de Max: uma corrida contra o tempo A trama segue Max, um jovem que, ao perceber …
Leia “Feel the Unreal”: Nike lança nova edição do Air Max com Drake, Billie Eilish e Haaland na íntegra no B9.
As marcas sabem que parece pegadinha, e justamente com lançamento no dia 1º de abril. Porém, a Cimed e o Burger King garantem que é verdade. As empresas se uniram para uma colaboração inédita e inusitada: lançar um hidratante labial, Carmed, com aroma grelhado e sensação térmica que remete ao calor do fogo das grelhas …
Leia Carmed e Burger King lançam hidratante labial com aroma de “churrasco grelhado” na íntegra no B9.
House of the Dragon is igniting its fanbase ahead of Season 2 and setting records at Max. To kick off the Season 2 marketing campaign for the Game of Thrones prequel series, HBO and Max released dueling House of the Dragon trailers on March 21. The Green trailer showcases Queen Alicent Hightower (Olivia Cooke) and…
She worked as a secretary before being hired as an associate producer at the NBC News public affairs show in 1956. She went on to spend 41 years there.
In this episode, host Cathy Hackl and guest host Lee Kebler discuss a wild week in laws and regulations. Kebler shares a Florida bill prohibiting those 14 years and younger from joining social media. While some social media regulation could be useful, the question is, how is it enforceable? They discuss the implications of the…
Authentic Brands Group, which owns Sports Illustrated, is accusing Manoj Bhargava of failing to pay millions of dollars for the rights to publish the magazine.
Authentic Brands Group, which owns Sports Illustrated, is accusing Manoj Bhargava of failing to pay millions of dollars for the rights to publish the magazine.
Brooklyn agency Red Antler named Kiser Barnes as partner and chief creative officer to elevate the work of its client roster, expand its portfolio of global business partners and solidify the agency’s creative reputation. Barnes comes to Red Antler from Digitas, where he served as executive vice president, head of design. His years of design…
Carter’s, a heritage children’s apparel brand, has named Mischief @ No Fixed Address its creative agency of record as it looks to appeal to a whole new generation as Gen Z becomes parents. The company is looking to grow its brand and equity with unignorable marketing aimed both at its loyal customers and a whole…
(TrendHunter.com) The April 2024 social good round-up spotlights how contemporary brands are giving back to the planet and the communities they serve. The approaches vary vastly across the board.
The LEGO Group,…
The idea behind Bud Light’s #EasyCarryContest, which debuted around this time last year, was straightforward: Offer people a chance to win $15,000 for posting a video of themselves carrying as many cans, bottles or glasses of beer as possible. Much like some of the footage participants shared online, the outcome has been messy. Enter to…
(TrendHunter.com) In the computer space, recent years have witnessed a surge of groundbreaking innovations revolutionizing how we interact with these systems and their applications. From advancements in artificial…
(TrendHunter.com) In recent years, the pet industry has witnessed a surge of innovations aimed at enhancing the lives of our beloved animal companions. From advanced healthcare solutions and personalized nutrition…
Generative AI search engine Perplexity, which claims to be a Google competitor and recently snagged a $73.6 million Series B funding from investors like Jeff Bezos, is going to start selling ads, the company told ADWEEK. Perplexity uses AI to answer users’ questions, based on web sources. It incorporates videos and images in the response…
China has adopted some of the same misinformation tactics that Russia used ahead of the 2016 election, researchers and government officials say.
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