With upfront week presentations giving way to a wave of negotiations, ADWEEK continues our postmortem sit-downs with the presenting ad sales leaders. Following our conversation with NBCU’s Mark Marshall, next up is Jeff Collins, president of advertising sales, marketing and brand partnerships for Fox Entertainment. This is Collins’ first time leading the Fox upfront after…
Conservative outlets have painted Mr. Cohen as a traitor to the conservative cause, while liberal organizations focused on what he said he did for Donald J. Trump.
Screenvision, the second-largest cinema ad seller in the U.S., announced new offerings and guarantees at its upfront event on Tuesday. On stage at New York City’s Jazz at Lincoln Center venue, Screenvision CEO John Partilla and chief revenue officer Christine Martino shared 2025 cinema attendance projections and incentives with the audience. Actor Alec Baldwin also…
He fought prejudice and incarceration during World War II to lead a successful career, becoming one of the first editors of color at a metropolitan newspaper.
Sophie Turner will forever be Queen in the North in the hearts of Game of Thrones fans. Now, the actress is adding another jewel to her crown as the star of Joan, an ambitious period drama that’s among the fall offerings that The CW announced during TV Upfront week Set in the 1980s, the limited…
Shopping at Target is its own meme. The running joke on social media is that a person will go into Target for one thing and gleefully leave with a host of items they didn’t intend to buy. The retailer wants to convey that relatable sentiment in a new marketing campaign, “That Target Feeling,” which depicts…
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A Samsung aproveitou para surfar na onda da polêmica do recente comercial da Apple. A resposta veio na forma do anúncio “Uncrush” (abaixo) uma crítica direta ao contestado comercial “Crush” ? O Contexto da Polêmica: No início deste mês, a Apple lançou o aguardado iPad Pro com telas OLED e o chip M4, destacando o …
Leia Samsung provoca Apple depois da polêmica com o comercial “Crush” na íntegra no B9.
Chris Bradley freely admits he’s not a conventional sports guy, but when a neighbor mentioned “this golf thing” about a decade ago, it caught his attention. That would be disc golf, which uses Frisbees and baskets instead of balls and holes. The appeal, Bradley said, is the wide range of abilities and intensity the sport…
McDonald’s continues its focus on nostalgic marketing with a limited-edition McFlurry meant to evoke sweet memories of grandmothers. A 30-second film, set to a new Remi Wolf cover of James Taylor’s “How Sweet It Is (To Be Loved By You),” celebrates how grandmas–whether they’re called abuela, nana, yia-yia or gigi–know the power of enhancing a…
When Nancy Hall told a college advisor that she eventually wanted to be a CEO, he said that was an unrealistic goal because “only men are CEOs, and typically men that are CEOs are over 6 feet.” Because Hall was 5 feet tall, “he didn’t think that was in my future.” The incident motivated her…
Natasha Leggero describes her period as “a brave-hearted warrior on the battlefield” and admits she once leaked in a wave pool at a water park–and blamed it on someone else. Her compadre X Mayo likens her monthly menses to “a serial killer who cannot be satisfied.” If you’re not up for this kind of real…
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| THE ORIGINAL? Stella Artois – 1999 « Reassuringly expensive » Source : Cannes Lions Grand-Prix Agency : Lowe (United Kingdom) |
LESS ORIGINAL Coca-Cola Zero Sugar – 2024 « Taste can’t wait » Source : Puromerca, Twitter Ogilvy Spain Agency : Ogilvy (Spain) |
Lifestyle publisher Real Simple partnered with social platform Pinterest on Wednesday to produce a shoppable print magazine, part of a broader push from both parties to shorten the distance between the inspiration and transaction phases of the consumer journey. Real Simple, a Dotdash Meredith property that offers readers home furnishing tips and recipes, introduced the…
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| THE ORIGINAL? Stella Artois – 1999 « Reassuringly expensive » Source : Cannes Lions Grand-Prix Agency : Lowe (United Kingdom) |
LESS ORIGINAL Coca-Cola Zero Sugar – 2024 « Taste can’t wait » Source : Puromerca, Twitter Ogilvy Spain Agency : Ogilvy (Spain) |
The seven-year run of the hit series, which ends on Thursday, mirrors the story of the television business during that time.
YouTube asserted its dominance as a video platform that transcends traditional television at its upfront event from Lincoln Center today, boasting billions of viewers and achieving highly relevant ads for its brand partners. “We’re redefining what TV looks like, helping creators reach new heights and using AI to expand creativity,” said Neal Mohan, CEO, YouTube….
(TrendHunter.com) Flint AI Therapy, offers users a personalized and accessible solution to emotional well-being. With Flint, individuals have a virtual therapist in their pocket, providing round-the-clock assistance…
The plant-based meat industry, faced with sales drops and image problems, has already identified its most outspoken foes, namely well-organized, deep-pocketed Big Pharma and Big Beef. But those aren’t the only critics of the startup food sector, according to Ethan Brown, CEO of Beyond Meat, who said that some “hard-core vegans” are aligned with those…
NBC’s leaders have been forced to grapple with how to square its cable news network’s embrace of progressive politics with the company’s straight-news operation.
Gold House, an influential cultural organization dedicated to empowering AAPI creatives, businesses and communities, hosted its highly anticipated third annual Gold Gala, themed A Gold New World. The event took place at the historic Music Center in downtown Los Angeles and attracted over 600 guests, including prominent leaders. The Gold Gala was a vibrant celebration…
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