Always wanted to retire early but haven’t quite found the time? Taco Bell has the answer. The fast-food chain is inviting the old at heart to The Cantinas, an early retirement community where guests can embrace the laid-back lifestyle of retirees–at any age. For one weekend in August, The Cantinas will be a place for…
Etsy has issued a rallying cry in our increasingly automated, tech-obsessed world: Keep commerce human. The brand’s new campaign, by agency Orchard Creative, emphasizes its human side, with real sellers starring in the ads. It includes a TV commercial, billboards and social media running across the U.S. and U.K., as well as during the Paris…
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, are joined by Kheri Tillman, evp and chief marketing officer of beverage company BlueTriton Brands. Together, they dive deep into the strategies and stories behind one of the leading names in the water…
As retail media soars to the top of every industry event’s agenda–and list of most-used buzzwords–developments are less settled behind the scenes at many retail media networks. Based on conversations with six sources–including industry analysts, media buyers and retail media executives–three major pain points have emerged that RMNs and their partners grapple with as the…
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| THE ORIGINAL? DB-Export – Bottle crushing machine – 2017 Recycle your bottle and turn it into beach sand Source : Cannes Lions BRONZE Agency : Colenso BBDO (New Zealand) |
LESS ORIGINAL Corona Extra x Glass Recycling Foundation – 2024 Recycle your bottle and turn it into beach sand Click the image to enlarge Agency : Promo Social, Legacy Marketing (USA) |
Oatly doesn’t mind getting the cold shoulder from Big Dairy. In fact, the brand provoked a frosty response–then relished in it–by crashing an ice cream social sponsored by the International Dairy Foods Association recently in Washington, D.C. Capturing sound bites and awkward interactions with attendees, an Oatly video crew tried to convince Capitol Hill denizens…
(TrendHunter.com) The July 2024 social good examples cover areas of charity, activism, education, and support for vulnerable communities.
In terms of partnerships, Nike and the Olympic Refuge Foundation are working…
In the volatile world of cancel culture, who holds the power to make amends? Mistakes are bound to happen now and again; some are more forgivable than others. Recently, soda brand Poppi faced a lawsuit alleging its gut health claims are falsely advertised. The brand is trying to make a comeback from the allegations, saying…
David Ellison is poised to soon run Paramount Pictures, among other entertainment assets. But what does that mean in a fractured cultural landscape?
David Ellison is poised to soon run Paramount Pictures, among other entertainment assets. But what does that mean in a fractured cultural landscape?
David Ellison is poised to soon run Paramount Pictures, among other entertainment assets. But what does that mean in a fractured cultural landscape?
Skydance Media has entered into a definitive agreement with Paramount Global to form “New Paramount,” capping off months of negotiations, bidding wars and public speculation. The potential move would have a lasting impact on Paramount’s assets, forever changing the company’s TV and streaming portfolio. It would also end the Redstone family’s three-decade ownership of Paramount,…
(TrendHunter.com) The July 2024 design round-up features many aesthetically pleasing and functional home furniture and appliances. SpeedDryer, for example, presents a compact and eco-friendly solution for drying…
Ice cream brand Haagen-Dazs is entering the highly competitive Super Bowl ad mix, as it has purchased national airtime during Super Bowl 59. The brand is in the game for the first time in its more than 60 years in business. The brand is now found in 25% of U.S. households, and Haagen-Dazs decided the…
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