In March, NBCUniversal announced it would allow advertisers to buy ads programmatically for the 2024 Olympic and Paralympic Games in Paris for the first time. At the time, the broadcast giant said its programmatic inventory would be available through its partner, the adtech company The Trade Desk. ADWEEK has now learned the details of that…
It’s time once again to assemble the annual ADWEEK 50, spotlighting the behind-the-scenes luminaries in advertising, marketing, media and technology who were essential growth drivers in 2024. ADWEEK 50 isn’t about recognizing the CEO. Instead, it’s about honoring the leaders who keep the operation running efficiently and profitably, and put innovation and team culture at…
It’s time once again to assemble the annual ADWEEK 50, spotlighting the behind-the-scenes luminaries in advertising, marketing, media and technology who were essential growth drivers in 2024. ADWEEK 50 isn’t about recognizing the CEO. Instead, it’s about honoring the leaders who keep the operation running efficiently and profitably, and put innovation and team culture at…
Paramount Advertising is launching Paramount Ads Manager to make premium video and television advertising accessible to small and midsized businesses, targeting advertisers that are new to television. With the new offering, SMBs will be able to easily create and launch ads in one business day, with campaign minimums as low as $500. In addition, Paramount…
WPP landed top honors across Cannes, winning Creative Company of the Year, while Ogilvy won Network of the Year and client Coca-Cola snagged Creative Brand of the Year. Before learning of those distinctions, CEO Mark Read and global chief creative officer Rob Reilly sat down with ADWEEK to discuss several topics, including its creative offering…
The agreements, set to begin after next season, could potentially pay the league about $76 billion over 11 years.
Digging deeper into gaming–and continuing to wrap its arms around chart-topping musicians–Beats by Dre debuted co-branded headphones with Minecraft, announced via a quirky animated video with an Imagine Dragons soundtrack. The short film, from Paris-based creative agency Golgotha, uses the single “Wake Up” from the Grammy Award-winning band’s new album for a fast-paced peek into…
The media titan’s attendance in Milwaukee was another extraordinary turn in his contorted relationship with Donald J. Trump.
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton is joined by Deirdre Findlay, global chief commercial officer at luxury sound brand Sonos. Findlay shares her career journey from finance to marketing leadership, her passion for connecting with global cultures, and the exciting new product innovations at Sonos. Known…
There is an unfortunate backward slide on DEI efforts happening in marketing, after a surge following the murder of George Floyd in 2020. Consumer backlash has curtailed many programs at companies ranging from Bud Light to Target and most recently Tractor Supply, while agencies and businesses alike have scaled back their internal DEI agendas. However,…
Marketing maven Todd Kaplan, who left PepsiCo last month after a 17-year run at the food and beverage giant, has announced his new role as CMO of Kraft Heinz North America. Kaplan will be leading a $22 billion portfolio of legacy brands including Heinz, Kraft Mac & Cheese, Oscar Mayer, Velveeta, Philadelphia Cream Cheese, Lunchables,…
Mr. Watson, who denied lying to investors and lenders, faces up to 37 years in prison.
Apple. Coca-Cola. Nike. McDonald’s. OREO. Liquid Death. These brands have built design systems that have seamlessly woven from product to campaign through the funnel. The systems have wedged into our minds, refrigerators, closets, desks, emails and TikToks. The need for comprehensive design thinking is undebatable in a world that has become increasingly global and digital….
Mr. Watson, who denied lying to investors and lenders, faces up to 37 years in prison.
Data company Alliant has hired investment bank BrightTower to conduct a sale process, according to two sources familiar with the matter. Alliant calls itself a data cooperative, which means it’s a hub where brands can add their data to share with other brands. Most of that data is about what consumers bought. Alliant has more…
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