South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. For many marketing professionals, it’s a tentpole event on par with CES or Cannes Lions–but offering a different audience and focus. While CES showcases futuristic tech and serves as a…
A Perplexity, startup de IA avaliada em US$ 9 bilhões, lançou sua primeira grande campanha publicitária com um rosto familiar – Lee Jung-jae, o protagonista de Squid Game – em uma provocação direta ao gigante das buscas. Milhões em jogo quando o assunto é a atenção do público. A empresa desembolsou uma quantia de sete …
Leia Perplexity recruta estrela de Squid Game para provocar o “Poogle” em campanha milionária na íntegra no B9.
A Jesse Watters-less edition of Primetime saw its total viewer and Adults 25-54 audience fall on Friday night. Fox News’ 8 p.m. ET show finished third in total viewers and fourth place in the demo for the night with The Five claiming most-watched status in both categories. FNC finished as the second most-watched network in…
A Perplexity, startup de IA avaliada em US$ 9 bilhões, lançou sua primeira grande campanha publicitária com um rosto familiar – Lee Jung-jae, o protagonista de Squid Game – em uma provocação direta ao gigante das buscas. Milhões em jogo quando o assunto é a atenção do público. A empresa desembolsou uma quantia de sete …
Leia Perplexity recruta estrela de Squid Game para provocar o “Poogle” em campanha milionária na íntegra no B9.
The magazine received concerns about the writer’s conduct at its centennial celebration at a star-studded party in Manhattan.
Participar do SXSW 2025 foi como espiar o futuro próximo — um futuro moldado por uma convergência de conceitos de Inteligência Artificial, alguns inovadores e outros que agora começam a fazer mais sentido. Entre uma sessão e outra, comecei a construir uma visão conectada de todos esses elementos, que compartilho aqui. Agentic AI, AI-driven user …
Leia SXSW 2025: A revolução nas relações entre humanos e máquinas através da Inteligência Artificial na íntegra no B9.
Perplexity is making its biggest marketing bet yet. The AI search startup has launched its first celebrity-led ad campaign, starring Squid Game actor Lee Jung-jae, in a mid-seven-figure buy across major streaming platforms. The 90-second ad spot, filmed in Korea, takes a playful jab at Google, dubbed “Poogle” in the ad. Jung-jae, caught in a…
O SXSW 2025 reforçou uma verdade: não estamos nos preparando para o futuro, estamos construindo-o em tempo real. As transformações tecnológicas não são mais tendências isoladas, mas parte essencial da maneira como trabalhamos, interagimos e inovamos. Durante o evento, busquei explorar conteúdos de diferentes áreas para obter uma visão mais ampla desse novo paradigma e …
Leia SXSW 2025: reflexões e aprendizados sobre o futuro que já começou na íntegra no B9.
Every year when St. Patrick’s Day rolls around in the U.S., I find myself cringing at the spectacle. My daughters and husband hold Irish passports. We lived in Ireland. I’ve managed teams there, and I work there every summer. I’ve never liked how the holiday is celebrated here in America. The parades, festivities, and Irish…
What if it was never going to last? More than three decades have passed since the first banner ad appeared on a website. Digital wasn’t just a new frontier, it was a place that experienced stratospheric year-over-year growth–and the unspoken expectation was that growth would continue forever. That expectation makes sense when you consider how…
The advertising technology company OpenWeb appointed industry veteran Jim Daily as its new chief executive officer on Monday, marking a new era for the firm following a period of highly visible turbulence among its leadership team. Daily, who begins the role April 1, previously served as the North American CEO and global president at Teads,…
Há menos de uma década, vimos surgir de forma despretensiosa (e ainda no campo conceitual) os primeiros debates sobre inteligência artificial e como esse movimento viria a transformar a humanidade nos principais palcos de inovação do mundo. Naquela época, ainda eram mais questionamentos do que aplicações práticas, e o dia em que ela estaria de …
Leia Longevidade: a nova buzzword do momento? na íntegra no B9.
If Gatorade is going to let its “Is It In You?” slogan hang around for the better part of three decades, it occasionally needs to allow a new generation to determine what “it” is. For its latest March Madness campaign, Gatorade recruited USC sophomore guard and Big 10 player of the year JuJu Watkins, highly…
CBS News New York (WCBS) chief weathercaster Lonnie Quinn will be off the air for several weeks to recover from an accident. Quinn suffered a concussion earlier this year after, he said, he “took a wallop” on his head. The New York CBS owned station said Quinn went to the hospital and had a CAT…
CBS News New York (WCBS) chief weathercaster Lonnie Quinn will be off the air for several weeks to recover from an accident. Quinn suffered a concussion earlier this year after, he said, he “took a wallop” on his head. The New York CBS owned station said Quinn went to the hospital and had a CAT…
CBS News New York (WCBS) chief weathercaster Lonnie Quinn will be off the air for several weeks to recover from an accident. Quinn suffered a concussion earlier this year after, he said, he “took a wallop” on his head. The New York CBS owned station said Quinn went to the hospital and had a CAT…
CBS News New York (WCBS) chief weathercaster Lonnie Quinn will be off the air for several weeks to recover from an accident. Quinn suffered a concussion earlier this year after, he said, he “took a wallop” on his head. The New York CBS owned station said Quinn went to the hospital and had a CAT…
Tom Morello pergunta para seu Ídolo John Fogerty, como montar um set list tendo colecionado tantos hits ao longo da sua longa carreira? John, com a sagacidade de quem com quase 80 anos nunca se perdeu no tempo responde, eu pergunto para o ChatGPT. O nervo mais exposto do ser humano sempre foi a vaidade, …
Leia SXSW 2025: O futuro é humano na íntegra no B9.
President Donald Trump has silenced Voice of America, the federally-funded news organization that has beamed its broadcasts abroad for over eight decades. On Friday afternoon, the Trump administration issued an executive order calling for the dismantling of the U.S. Agency for Global Media, which oversees the outlet. The following morning, over one thousand VOA employees…
San Diego ABC affiliate KGTV got caught in the recent Scripps layoffs. The Times of San Diego said roughly 20 staffers, including photographers, producers, and a receptionist were laid off. The media outlet provided a pretty detailed list of those affected. According to sources familiar with the situation who spoke to Times of San Diego…
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