PepsiCo Names Mark Kirkham CMO of Beverages as Greg Lyons Departs

PepsiCo has tapped veteran marketer Mark Kirkham to lead its beverages business amid a broader push into zero sugar and brand reinvention.

H&R Block’s Year-Round Strategy Is Changing Tax Filing

Chief marketing and experience officer Jill Cress on AI, real-time support, and the Gen Z dilemma.

Jen Salke Steps Down as Head of Amazon MGM Studios

Salke is still aligned with Amazon, as she is signed to a first-look film and TV production deal.

YouTube corta receita de canais que enganavam com trailers falsos de cinema

Fake-Trailers

O YouTube suspendeu a monetização dos canais Screen Culture e KH Studio após uma investigação do Deadline expor como eles criam trailers falsos de filmes usando inteligência artificial. O que surpreendeu: grandes estúdios de Hollywood estão secretamente ganhando dinheiro com esses vídeos em vez de removê-los. Por que importa: A revelação levanta questões sobre a …

Leia YouTube corta receita de canais que enganavam com trailers falsos de cinema na íntegra no B9.

5 Trends I Wish Got More Attention at Shoptalk 2025

We don’t necessarily want to hear about what’s now; we need to hear about what’s next.

5 Trends I Wish Got More Attention at Shoptalk 2025

We don’t necessarily want to hear about what’s now; we need to hear about what’s next.

Samsung Ads Debuts Interactive Games for Advertisers

The new ad format has led to higher brand performance and lifted unaided brand recall by 53%.

Lana Del Rey and Brittany Mahomes Rebuked Over Skims Instagram Posts

The celebrities have been asked to better disclose or stop posting endorsements for Kim Kardashian‘s brand

Top 100 Drinking Trends in April – From Springtime Energy Drinks to THC-Infused Social Tonics (TOPLIST)

(TrendHunter.com) April 2025 drinking trends highlight seasonal refreshment and relaxation-infused beverages, reflecting consumer demand for both novelty and mindful drinking alternatives.

Red Bull’s ‘Spring…

Top 100 Pop Culture Trends in April – From Rapper-Branded Rolling Papers to Rock-Centric Radio Shows (TOPLIST)

(TrendHunter.com) April 2025 pop culture trends show celebrity-driven product launches and classic entertainment revivals, bridging nostalgia with modern branding.

Snoop Dogg’s ‘Dogg Woods Signature Blunt Wraps’…

Top 100 Health Trends in April – From Convenient Energy Drink Mixes to Fruity Protein Drinks (TOPLIST)

(TrendHunter.com) The April 2025 health list oscillates between lifestyle-friendly beverages and supplements and impressive tech enhancements that have the potential to improve the tracking of vitals during…

Reinaldo Herrera, Arbiter of Style for Vanity Fair, Dies at 91

Both old school and Old World and married to a celebrated fashion designer, he helped define Manhattan’s high life for many years.

Richard Carlson, Journalist Who Led Voice of America, Dies at 84

The father of the conservative commentator Tucker Carlson, he won a Peabody Award for television reporting that uncovered a car company’s fraud.

Top 100 Fashion Trends in April – From Adjustable Tinted Glasses to Ethereal Self-Care Collections (TOPLIST)

(TrendHunter.com) The April 2025 fashion round-up spotlights stunning new collections for both urban and outdoor settings, alongside innovative beauty formulations and interactive branding campaigns….

Top 100 Fashion Trends in April – From Model-Approved Footwear Campaigns to Spring Streetwear Drops (TOPLIST)

(TrendHunter.com) April 2025 fashion trends show a transformation in casual footwear and blending classic styles with contemporary influences.

Gigi Hadid’s partnership with Havaianas brings flip-flops back into…

Top 100 Food Trends in April – From Co-Branded Olive Oil Hummus to Tex-Mex Instant Noodles (TOPLIST)

(TrendHunter.com) April 2025 food trends highlight a dynamic mix of innovative collaborations, bold flavors, and convenient meal options, reflecting changing consumer tastes.

Among the standout products, Ithaca…

Top 100 Marketing Trends in April – From Kid-Focused Packaging Updates to Collectible Sticker Books (TOPLIST)

(TrendHunter.com) April 2025 marketing trends show brands are transforming marketing strategies by incorporating gamification, personalization, and in-store experiences to deepen consumer connections.

Frubes’…

Top 75 Luxury Trends in April – From Luxury Beauty Brand Launches to Boutique-Style Nut Stores (TOPLIST)

(TrendHunter.com) April 2025 Luxury trends showcase a diverse and exciting range of innovative launches and experiences that are redefining the boundaries of high-end living. One of the most anticipated trends is…

Top 55 Eco Trends in April – From Compostable Cutlery Dispensers to Reusable Skincare Packaging (TOPLIST)

(TrendHunter.com) April 2025’s eco trends showcase a wave of brands embracing sustainable solutions across production, development, and sourcing, driving a greener future. From regeneratively farmed pancake mixes to…

Top 30 Pets Trends in April – From Dog-Friendly Cake Bites to Squeezable Kibble Sauces (TOPLIST)

(TrendHunter.com) As pet owners continue prioritize trusted solutions, the April 2025 pets industry is responding with innovative products that enhance comfort, health, and happiness. From high-tech pet gadgets and…