Hasta La Creative!

Brand effectiveness doesn’t live and die in one ad slot. So why, when it comes to the Super Bowl, does the industry focus so much on the Big Game TV ads? We should be considering how the Super Bowl ad game is played these days. Big Game ads can be a punchline for long-planned product…

Buckle up because WeatherTech wants to rock out to close out the football season. The maker of American-made products that protect vehicles and homes is advertising in the Super Bowl for the 12th time in a row, and this time they’re putting four “cougars” in their 70s front and center in a music-inspired ad set…

The mornings looked bright for CBS Mornings during the week of Jan. 27. CBS News’ flagship morning show was the only newscast to see week-to-week audience gains in total viewers and the prized demo of Adults 25-54. Some of that morning glow also rubbed off on NBC News’ Today, which can relax a little as…

A OpenAI decidiu dar uma cara nova à sua marca global, apresentando hoje um redesign completo que inclui uma nova tipografia, ajustes no logotipo e uma paleta de cores atualizada. A mudança visual chega em um momento crucial para a empresa, que viu seu valor de mercado saltar de US$ 29 bilhões em 2023 para …

Leia OpenAI redesenha sua marca e aposta em “imperfeição humana” na íntegra no B9.

The numbers $350 billion — Alphabet’s 2024 full year revenue, up 14% from $307 billion in 2023. $96.47 billion — Q4 revenue, up 12% year-over-year, but below analyst projections. As a result, Alphabet shares dropped up to 8% in after-hours trading Tuesday. The company’s Search and Cloud businesses, respectively, represented the biggest contributors to revenue….

Consumer engagement has entered a new era where inspiration meets action, and platforms like Pinterest are leading the charge. As a leading visual discovery tool, Pinterest combines creativity, personalization, and commerce to redefine how brands connect with users. In this episode of The Speed of Culture podcast, host Matt Britton is joined by Martha Welsh,…

Brave Commerce Live brought together leading voices in commerce to explore the rapidly changing landscape of consumer behavior, technology, and retail strategies. Rachel Tipograph, founder & CEO of MikMak hosted a dynamic panel discussion with Kate Hamill, director and head of industry, retail, and ecommerce at Meta; Veeral Shah, president and CCO of Nestle Health…

A Meta decidiu voltar ao Super Bowl com uma campanha que tenta provar que tecnologia e presença física podem andar juntas. A empresa de Mark Zuckerberg escolheu sua parceria com a Ray-Ban como protagonista do comercial, que terá como estrelas Chris Hemsworth e Chris Pratt. Por que importa: É a primeira vez desde 2022 que …

Leia Meta aposta em dupla de “Chris” para promover óculos inteligente no Super Bowl 2025 na íntegra no B9.

There was a time when most Super Bowl commercials didn’t feature a celebrity. No Serena Williams. No Payton Manning. No Martha Stewart. In 2010, only about one-third of Big Game spots included a well-known actor, athlete, or musician, according to television analytics firm iSpot.tv. This changed in 2018, when famous faces appeared in the majority…

A Dove decidiu usar seus 30 segundos no Super Bowl para uma mensagem poderosa: “Aos três anos, essas pernas são imparáveis. Aos 14, ela vai achá-las insuportáveis.” ? Por que importa: Segundo pesquisa da marca, 45% das meninas abandonam esportes por baixa autoestima aos 14 anos. Entre elas, 48% ouviram que não tinham o “tipo …

Leia Dove usa Super Bowl para combater pressão estética que afasta meninas do esporte na íntegra no B9.