Garbage multiplies.
Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associat Creative Director: Sukhendu Mukherjee
Art Director: Soubhik Payra
Copywriter: Jayatsen Bhattacharya
Photographer: Sanjib Ghosh
Published: December 2007
I’ve invited three more highly accomplished marketing pros, writers and big thinkers to join the action here. I’m flattered and thrilled that they’ve all agreed to participate.
Please join me in welcoming real journalist Catharine P. Taylor, author, speaker and consultant Tom Asacker and author, speaker and consultant Annette Moser-Wellman to the party. Look for their bylines to appear here in the coming weeks.
Every “blog” should be so lucky.
LOS ANGELES (AdAge.com) — The Hollywood Foreign Press Association today announced that instead of the usual televised drunken cavalcade of film and TV stars tottering down the red carpet on NBC, it will take complete control of its 65th Annual Golden Globe Awards Announcements from Dick Clark Productions.
Scamp posted about Jon Williams, a digital creative taking the helm as ECD at Grey/London. He chose an unusual title for the post: It’s No Longer Safe In The Water.
The post has generated some interesting commentary, pitting old school TV addicts against the new school. Here’s how it starts…
At 12:18 PM, rjhayter said…
‘Above-the-line-creative’ sounds like such a quaint, old-fashioned thing to say, these days. According to the story in Campaign, Mr Williams has looked after lots of different kinds of creative departments. Sounds like he could be the archetypal ‘modern’ creative director.
Just like you, eh Scamp 😉
And Brummy Trev wouldn’t have hired him if his work was shit – he’s no mug.
"When targeting multicultural audiences, be relevant," read the headline of an article on AdAge.com. It was referring to findings from a study commissioned by a general market media company (remember Mediasaurus?) to look into how ethnicity impacts consumer behavior and receptivity to advertising. Hold the phone! Stop the presses! What a revelation!
There's an old adage in our business that great advertising will kill a bad product. Many times it's not the product that is bad, but the delivery of that product. One of the greatest services an agency can offer a client is guidance to brand promise delivery. Don't be afraid to tell a client it needs to better live up to its brand.
Agency Spy took note of an original idea from Trumpet in New Orleans.
Instead of responding to yet another boring Request for Proposal, Trumpet has issued it’s own RFP, but with a twist. Trumpet’s RFP stands for Request for Problem. Their hope is that potential clients will submit their marketing problems via this web-based channel.
Of course, there’s nothing stopping you from also sharing a problem with the Trumpeteers. I have one…an underfunded startup media company in need of capital.
MINNEAPOLIS (AdAge.com) — Much has been made of the gender gap as the primary reason for Sen. Hillary Rodham Clinton's victory in the New Hampshire Democratic primary. Exit polls indicated a significant split between male and female voters, with women accounting for 57% of the Democratic electorate. The degree by which men and women differed at the voting booth sure surprised many political pollsters and pundits. But a look at another kind of exit poll — Nielsen ratings — shows how the election-night gender gap played out in prime time.
NEW YORK (AdAge.com) — The street furniture makeover of New York has entered phase two. The first of 20 automated public toilets was unveiled by the New York City Department of Transportation yesterday in Madison Square Park.
After creating United Nations peacekeepers, Canada is leaving its legacy behind to support the most lethal military machine in history.
NEW YORK (AdAge.com) — Get ready for a scolding about drug use when you're most likely to be in a mood for humor, surprise and a couple of stiff drinks. The White House Office of National Drug Control Policy, which has a history of running grim, discomforting commercials during the joyous Super Bowl, is planning a return to the big game, according to people familiar with the situation.
NEW YORK (AdAge.com) — The CondeNet division of Conde Nast has decided to turn the Flip.com business model on its head — and cut headcount on Flip to two from about 18 in the process.
The particularly quiet cleaners from Siemens.
The future moving in.
Siemens
Advertising Agency: Scholz & Friends, Hamburg, Germany
The particularly quiet cleaners from Siemens.
The future moving in.
Siemens
Advertising Agency: Scholz & Friends, Hamburg, Germany
Advertising Agency: BVK, Milwauukee, USA
Creative Director: Gary Mueller
Art Directors: Brent Goral, Giho Lee
Copywriters: Mike Holicek, Jeff Ericksen
Photographer: Tim MacPherson
Published: December 2007
Advertising Agency: BVK, Milwauukee, USA
Creative Director: Gary Mueller
Art Directors: Brent Goral, Giho Lee
Copywriters: Mike Holicek, Jeff Ericksen
Photographer: Tim MacPherson
Published: December 2007
Advertising Agency: BVK, Milwauukee, USA
Creative Director: Gary Mueller
Art Directors: Brent Goral, Giho Lee
Copywriters: Mike Holicek, Jeff Ericksen
Photographer: Tim MacPherson
Published: December 2007
Presenting the Practically All-screen tv.
Advertising Agency: Della Femina Rothschild Jeary & Partners, New York, USA
Creative Director:Jerry Della Femina
ACD/Art Director: Jason Rogers
ACD/Copywriter: Mac McLaurin
Photographer: Lendon Flanagan
Digital Imaging: Brad Palm
46″ is the new 42″.
Advertising Agency: Della Femina Rothschild Jeary & Partners, New York, USA
Creative Director:Jerry Della Femina
ACD/Art Director: Jason Rogers
ACD/Copywriter: Mac McLaurin
Photographer: Lendon Flanagan
Digital Imaging: Brad Palm
Not all works of art require a chunky frame.
Advertising Agency: Della Femina Rothschild Jeary & Partners, New York, USA
Creative Director:Jerry Della Femina
ACD/Art Director: Jason Rogers
ACD/Copywriter: Mac McLaurin
Photographer: Lendon Flanagan
Digital Imaging: Brad Palm
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
