Hasta La Creative!

This is one of the stairways at Nydalen subway station in Oslo, Norway.
 
27 meters of delightful light shows.
 
Just beautiful.
 
Via: TrendHunter.

Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
ACD/Art Director: Alain Briere
Art Director: Demian Oliveira
Sr. Copywriter: Krista Wicklund
Agency Broadcast Producers: Mike Refuerzo, Perrin Rausch

Production Co.: Green Dot Films
Director: Mark Coppos + Virginia Lee
DP: Rob Doumitt

Editorial Co.: Mad River Post
Editor: Lucas Eskin

Post Co.: Company 3
Gavin Miljkovich, Stefan Sonnenfeld

Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD/Art Director: Chuck Monn
Copywriter: Alicia Dotter
Agency Broadcast Producers: Hank Zakroff, Perrin Rausch

Production Co.: Epoch Films
Director: Phil Morrison
DP: Matt Hupfel

Editorial Co.: Mad River Post
Editor: Lucas Eskin

Post Co.: Company 3
Gavin Miljkovich, Stefan Sonnenfeld

Talent info: john hodgman (pc) & justin long (mac)

A recent study by McKinsey & Co. posited that "the most important corporate resource over the next 20 years will be talent." As we are painfully aware, in no industry is the war for talent more evident than in advertising, promotions and marketing.

NEW YORK (AdAge.com) — Yes, search equity is all about link love. Creating — or aggregating — compelling content online and letting readers use social-media tools to share the content can goose Google results for brand or related terms. It's something bloggers have known for years, but marketers are really just beginning to employ.

NEW YORK (AdAge.com) — In the first of several marketing initiatives, Pepsi's 60-foot inflatable Gift Monster will make its way through Manhattan, making a dozen stops before reaching Times Square today. At each stop, a crew will give away Pepsi Stuff points and merchandise. The monster and its crew will then head south to make an appearance at the Super Bowl.

NEW YORK (AdAge.com) — Radio revenue could very well stay flat for the third straight year in 2008, but there's one sector in the audio industry that's getting attention from the likes of Acura and MasterCard: podcasting.

NEW YORK (AdAge.com) — The mergers-and-acquisitions outlook for 2008 appears much more modest than the whirlwind that was 2007, thanks to talk of a recession, bleak ad-spending projections and a credit crunch that may eliminate many financial buyers from the market.

CHICAGO (AdAge.com) — Anheuser-Busch plans to devote at least seven of its nine Super Bowl spots to Bud Light — believed to be the most ads ever placed behind a single brand in the big game.

The Voyages Of Melissa.

Advertising Agency: Casa Darwin, São Paulo, Brazil
Creative Director / Copywriter: Rodrigo Leão
Art Director: Rodrigo Butori
Illustrator: Mi-Zo, Rodrigo Butori
Photographer: Mi-Zo
Published: January 2008