If you have strong positive feelings about any of the following:
– Beer
– World of Warcraft
– Georges Bizet’s Carmen
Then you will probably still not love this.
Probably because Frito Lay has finally caught on to the creepiness that is Chester, it gives us Orange Underground (not to be confused with Weather Underground, the radical leftist terrorist org), courtesy of Goodby Silverstein.
LOS ANGELES (AdAge.com) — "American Idol" is back and trouncing the competition. Fox slid into first place last week and is presumed to win the season. If only the ongoing writers strike wasn't casting a long shadow over the broadcast universe, Fox might be able to celebrate a full-hearted victory. But it's tough to make an industry wake feel like a party.
(TrendHunter.com) Looking for speakers for your cave? How about these skull speakers?
They would make the perfect gift for that teen that you just can’t see in J.Crew. They already have holes in their head, so you’ll fit right in.
There’s a headphone jack for hooking up your media player or computer.
Oh, and th…
(TrendHunter.com) Think twice before you chuck out that vinyl that has been collecting dust in your (or maybe your parents) attic. You just might be able to turn it into the next fashion it item. James DesRocher has done just that by combining his love of fashion and music into his newest business venture as an acc…
Every line of Dr. Martin Luther King Jr.'s "I Have A Dream" speech is a blueprint for my dreams and the content of my character. I am fortunate because of Dr. King's ultimate sacrifice and the words he left behind — to have, as Dr. Cornel West says, "a life task" and not a "day job."
There’s beer, cars, soda, computers, tires, beer, more cars, more beer, food, drink, candy, more food, more cars, movies, soap, more soda, more movies, phones, shoes, lingerie, drugs and, of course, big breasted models selling domain names.
To celebrate its 25th anniversary, Mattress Giant is holding a contest called the “Mattress Giant Bed Makeover.” It’s promoting the contest with a big yummy bed, encased in glass, on the back of a truck.
"There ought to be a law against what you guys have to do. Your business should be regulated!" That's what a friend outside the ad biz said a few mornings ago, after watching me put in 12-hour-plus days straight through the first half of January, squeezing a couple of pitches into an always busy month.
WASHINGTON (AdAge.com) — Joe Camel is dead; long live Joe Camel. Cartoon characters may be banned from tobacco advertising, but they are now singing and dancing in anti-tobacco ads.
(TrendHunter.com) Geotagging means adding geographical coordinates to something (in this case photos) usually aided by a GPS. Looking at photos on a map and knowing exactly where they were taken literally adds dimension to the experience especially if it’s someplace you’re going to visit or would love to visit bu…
For a little taste of non-traditional advertising, Canada’s Yuzu Sushi gives us…spare tire advertising. Yes, spare tire advertising.
(TrendHunter.com) Whether they be the celebrated curve exaggerations or the dreaded body squeezers, corsets have always been iconic and synonymous with the female form.
They exaggerate the hour-glass figure associated with the ideal female form,: a large bust with tiny waist and curvaceous hips.
21-year-old cost…
LONDON – Reuters’ global marketing director, Sholto Douglas-Home, is leaving the company after seven years to join specialist recruitment firm Hays Recruitment as its group marketing director.
According to The New York Times, The Communications Workers of America union is seeking to restart stalled contract talks with The Washington Post. The union represents 400 manufacturing workers at the Post.
The union is running a radio, print and outdoor campaign that seeks to embarrass the paper’s management and bring them to the bargaining table for the first time in five years.
The sad thing about this new Colle + McVoy-created campaign for the Minnesota State Lottery is that there really are real people in the real world just like the ones depicted in these three commercials.
Andy Berndt, once of Ogilvy and now of Google, got up in front of a bunch of marketers last week and said, “Google is not starting an ad agency.”
Joel Johnson of Boing Boing Gadgets caused a bit of a stir yesterday, appearing on an AT&T Tech Channel online show and changing the subject to discuss AT&T’s plans to filter the Internet.
As Joel says:
As you can see from the video, the crew ended up scrubbing the interview about half-way through. Figuring that might happen, I asked my steely-nerved friend Richard Blakeley to tape the first take. I wanted to make sure that we had a record of the event, primarily to ensure that AT&T would have no reason to try to bury the interview entirely—the same reason I am running this clip now, while discussion about what to do with my segment in post-production is surely underway.
After the crew got their wits about them—they were not very happy with me, understandably—we went on to shoot a second take, which to Hugh’s credit also included not only talk of gadgets, but of network neutrality and AT&T’s collusion with the NSA. I look forward to seeing that segment air on the The Hugh Thompson Show.
It’s yet another lesson for all you Join The Conversation/Two-Way Dialogue/New Transparency/Consumer Engagement gurus: Companies want to control the conversation as much as possible. And it could get very, very ugly.
Thanks to The Consumerist for pointing to this.
LONDON – Nicola Mendelsohn, the former deputy chairman at Grey, is joining Karmarama as a partner.
If you are one who believes capturing attention – and luring one to a special website – makes for a successful ad, then I think you’ll like this one from Hyundai. But, if you believe ads should directly help sell something and move people to want to purchase it NOW because of what they saw or heard, then this may not be your cup of tea.
I’ll try to explain…
I’ve watched this TV spot more than several times. It is odd and captivating…but, I’m not so sure it really sells the product (in this case, a brand and a car). But, it may move folks to type in Hyundai’s special, off-beat website ThinkAboutIt. And, I certainly have been thinking about it. And…I did do as the spot tells me, and checked out the website. So, I guess it worked on me. But, did it work for me and for Hyundai?
In all honesty, the spot engages me and makes me think a little — which is good. But, it doesn’t highlight the car well or tell me much — except the vehicle has a fine powertrain warranty (10 year/100,000 miles). So, am I more apt to go test drive and buy a Hyundai? I don’t know…probably not. But, it did make me go to its special website.
You tell me…is this a successful ad?
Technorati Tags: Hyundai. commercial, ThinkAboutIt.com, beyond madison avenue
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