LONDON – Advertisers who have deserted radio in favour of the internet in recent years will eventually “swing back†to the medium, claims research commissioned by commercial radio trade body the RadioCentre.
LONDON – A survey by Jupiter Research found that the percentage of UK online users watching video grew from 8% in 2006 to 29% last year. With consumption of online video growing rapidly, broadcasters have been busy rolling out online on-demand services to complement their TV offerings.
LONDON РBBC Magazines, Cond̩ Nast, Channel 4, ESPN, Disney, Universal McCann, Haymarket.
LONDON – Independent agency AdConnection has netted £350,000 in new business, picking up the combined media account for luxury kitchen appliance brands De Dietrich and Fagor.
Go beyond.
Advertising Agency: RKCR Y&R, London, UK
Creative Director: Jerry Hollens
Photographer: Garry Simpson
Producer: Long Productions
LONDON – Insurance brand Legal & General has teamed up with Scotsman.com to sponsor a new online advice area, Legal & General Money Talk.
LONDON – Omnicom agency OMD UK has picked up the search engine optimisation account for music retailer HMV, after a four-way pitch.
Thanks Bannerblog for sharing the oh-so-kyoot & ridiculous gem that is the singing kittens from Bankwest. I needed that – though I don’t like being called Shirley. Silly kitties!
DDB Stockholm did this double page press ad for McDonald’s extra large coffee currently running in Swedish papers. Creds go to the creative posse Andreas Dahlqvist (Creative Director), Simon Higby, Martin Lundgren, Ted Mellström and Viktor Arve (all “creatives” rather than art or copy).
LONDON – Innocent Drinks is poised to enter the food market with the launch of a breakfast pot, which will be positioned as a 100% natural alternative to cereal.
LONDON – Kellogg is to abandon third-party licensed character promotions in 2008 as part of a shift toward engaging more responsibly with children.
LONDON – London 2012 has been drawn into negotiations with global Olympic sponsor Coca-Cola over its plans to sign up an exclusive grocery partner.
Bank West has launched a new campaign titled “Happy Banking” and just like the Commbank going all the way to the US to find and agency Bank West made the big leap to Sydney’s Host. I really like the campaign as it introduces the iniatives by Bank West in an interesting and fun way.
The main part of the online campaign is this personalized message maker. Type your name and gender and have kittens sing it back to you. Who doesn’t like kittens? As annoying as they may be cats dominate the web. Well lolcats that is. Get a cat playing a Wii and you’ve pretty much got yourself interweb gold.
Here’s my name, as sadly Bannerblog wouldn’t fit. The site also has the other TV ads and all the offers from Bank West. The singing cats have been labeled Experiment #1 so I believe there will be more. I like this online extension so much more than the Commbank effort.
Here’s the TVC which has interviews with a variety of objects that make people happy and then relating it back to banking.
Here’s the flower ad. My favs the teddy, who’s double parked, but it’s not on Youtube yet. The camera zooms, voice talent and set are spot on.
The Optus ad from 07 had animals running around with microphones recording people so it’s the idea flipped.
This all reminds of Ardman’s Creature Comforts, the same voice over lady and mic in shot.
I also just found this special for the disabled called “Creature Discomforts”.
The rather spacious new Golf Estate.
Advertising Agency: DDB London, UK
Art Director: Damien Bellon
Copywriter: Thierry Albert
Photographer: Garry Simpson
Producer: Leonora
I know all your secrets.
Use of illegal software is shortest access to your computer. Only certified games guarantee information security.
Advertising Agency: Tabasco / JWT, Kiev, Ukraine
I know when you fall asleep.
Use of illegal software is shortest access to your computer. Only certified games guarantee information security.
Advertising Agency: Tabasco / JWT, Kiev, Ukraine
I know where you live.
Use of illegal software is shortest access to your computer. Only certified games guarantee information security.
Advertising Agency: Tabasco / JWT, Kiev, Ukraine
LONDON – Viewers can recall some TV ads even when they fast-forward through them at six times the speed of regular viewing, according to an NBC study which has identified what advertisers can do to beat ad skipping.
LONDON – The BBC is prepared to outbid ITV and BSkyB for the right to broadcast Champions League football, even though it may face having to placate the six main tournament sponsors.
LONDON – The first UK sponsor TV ads for the London 2012 Olympics will screen next week, when Scottish Widows debuts a 50-second spot incorporating athletes and gymnasts on ITV1.
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