Specific Media acquires UK’s Adviva ad network
Posted in: UncategorizedLONDON – Specific Media, a US online ad network, has acquired UK online display ad provider Adviva, for an undisclosed sum.
LONDON – Specific Media, a US online ad network, has acquired UK online display ad provider Adviva, for an undisclosed sum.
LONDON – Sony Pictures Television International is set to buy 2Waytraffic, the independent production company that owns the rights to ‘Who Wants to Be a Millionaire’, in a deal valued at £137.5m.
LONDON – TiVo, the DVR manufacturer, has struck a deal with Google’s YouTube that will allow US viewers to watch the video-sharing website through their television.
GUANGZHOU – US marketing distribution company Amway has called a review of its media business in China, worth an estimated US$127 million.
MANILA – Pharmaceuticals giant Boehringer Ingelheim has awarded its 150 million pesos (US$4 million) Philippine media business to Aegis Media agency Vizeum/Media Force.
TOKYO – MTV Japan and Shockwave Entertainment, one of Japan’s largest entertainment websites, have entered into a partnership designed to broaden reach and generate increased advertising revenue online.
BANGKOK – DraftFCB Thailand has revamped its senior management by promoting Anucha Viriyachai (pictured) to chief executive and Apirak Paul Apisarnthanarak to managing director, following the retirement of Barry Smit, its former MD.
MANILA – Tony Sarmiento (pictured), the executive creative director of Proximity Philippines, is leaving after a two-year stint with the agency.
SINGAPORE – Aktiv Digital, the online sales house, has secured the advertising contract for NetShelter, the world’s second largest aggregator of IT and technology websites, across 10 markets in Asia-Pacific.
LONDON – Sir Paul McCartney is fronting the People for the Ethical Treatment of Animal’s latest print and online advertising campaign, to encourage people to become vegetarians.
LONDON – COI is inviting media agencies to pitch for communications planning across the Food Standards Agency, as well as for a planning task for the Department for Children, Schools and Families.
LONDON – Talks have broken down between Aegis and ILG Digital, the parent company of i-level, over the former’s proposed acquisition of the digital media group.
LONDON – Blockbuster UK is reviewing its estimated £9 million media planning and buying business.
LONDON – Ogilvy Advertising has been forced into an embarrassing volte-face over the reporting lines for its remaining four creative partners, following last week’s decision to scrap Malcolm Poynton’s executive creative director role.
Fallon’s follow-up to last year’s award-winning Cadbury Dairy Milk “gorilla” ad will be called “the trucks” and is an extravagant visual spot that shows vehicles “having fun” on location in Mexico.
Fallon scooped the top two gongs at the British Television Advertising Awards last night (Wednesday), winning the Thinkbox Award for the Best TV Commercial of the Year for Cadbury “gorilla†and the Agency of the Year accolade.
Renault has called a review of its global digital advertising account.
MindShare is plotting the launch of a digital creative agency, in what will be its first foray into advertising.
Nick Bell, the former executive creative director at JWT, is set to join DDB in the newly created role of global creative director.