Specific Media acquires UK’s Adviva ad network

LONDON – Specific Media, a US online ad network, has acquired UK online display ad provider Adviva, for an undisclosed sum.

Sony to snap up Who Wants to Be a Millionaire owner for £137m

LONDON – Sony Pictures Television International is set to buy 2Waytraffic, the independent production company that owns the rights to ‘Who Wants to Be a Millionaire’, in a deal valued at £137.5m.

TiVo inks deal to bring YouTube to TV

LONDON – TiVo, the DVR manufacturer, has struck a deal with Google’s YouTube that will allow US viewers to watch the video-sharing website through their television.

Amway calls China media pitch

GUANGZHOU – US marketing distribution company Amway has called a review of its media business in China, worth an estimated US$127 million.

McDonald’s 24/7 Drive Thru: Lights

McDonald's 24/7 Drive Thru: Lights

Advertising Agency: DDB Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Group Head: Paul Hankinson
Creatives: Emmanuel Bougneres, Joe Hawkins
Photographer: Fraser Clement
Retoucher: The Lounge

Boehringer selects Aegis Media

MANILA – Pharmaceuticals giant Boehringer Ingelheim has awarded its 150 million pesos (US$4 million) Philippine media business to Aegis Media agency Vizeum/Media Force.

MTV strikes new deals in Japan, Cambodia

TOKYO – MTV Japan and Shockwave Entertainment, one of Japan’s largest entertainment websites, have entered into a partnership designed to broaden reach and generate increased advertising revenue online.

DraftFCB revamps Thailand leadership

BANGKOK – DraftFCB Thailand has revamped its senior management by promoting Anucha Viriyachai (pictured) to chief executive and Apirak Paul Apisarnthanarak to managing director, following the retirement of Barry Smit, its former MD.

Proximity Philippines ECD departs

MANILA – Tony Sarmiento (pictured), the executive creative director of Proximity Philippines, is leaving after a two-year stint with the agency.

NetShelter hands online sales to Aktiv Digital

SINGAPORE – Aktiv Digital, the online sales house, has secured the advertising contract for NetShelter, the world’s second largest aggregator of IT and technology websites, across 10 markets in Asia-Pacific.

Paul McCartney fronts latest Peta campaign

LONDON – Sir Paul McCartney is fronting the People for the Ethical Treatment of Animal’s latest print and online advertising campaign, to encourage people to become vegetarians.

FSA seeks media agencies for FSA and DfCSF planning tasks

LONDON – COI is inviting media agencies to pitch for communications planning across the Food Standards Agency, as well as for a planning task for the Department for Children, Schools and Families.

Aegis acquisition of i-level breaks down

LONDON – Talks have broken down between Aegis and ILG Digital, the parent company of i-level, over the former’s proposed acquisition of the digital media group.

Blockbuster to review media

LONDON – Blockbuster UK is reviewing its estimated £9 million media planning and buying business.

Ogilvy in management U-turn

LONDON – Ogilvy Advertising has been forced into an embarrassing volte-face over the reporting lines for its remaining four creative partners, following last week’s decision to scrap Malcolm Poynton’s executive creative director role.

Cadbury ‘gorilla’ successor filmed

Fallon’s follow-up to last year’s award-winning Cadbury Dairy Milk “gorilla” ad will be called “the trucks” and is an extravagant visual spot that shows vehicles “having fun” on location in Mexico.

Fallon sweeps the board at British Television Ad Awards

Fallon scooped the top two gongs at the British Television Advertising Awards last night (Wednesday), winning the Thinkbox Award for the Best TV Commercial of the Year for Cadbury “gorilla” and the Agency of the Year accolade.

Agencies line up for Renault digital task

Renault has called a review of its global digital advertising account.

MindShare plots creative agency launch

MindShare is plotting the launch of a digital creative agency, in what will be its first foray into advertising.

Nick Bell takes DDB global job

Nick Bell, the former executive creative director at JWT, is set to join DDB in the newly created role of global creative director.