LONDON – Polar bears, melting ice caps and flowers are among the images advertisers use most to promote their green credentials, but they run the risk of a cliche meltdown as the same images appear again and again, according to Euro RSCG London.
LONDON – Yahoo! is planning to move its European headquarters out of London to Geneva, reportedly for corporate tax reasons, and has told senior managers to relocate or face being let go.
NEW YORK – AOL is banking on its $850m acquisition of social networking site Bebo to help it become a ‘social media powerhouse’, and plans to integrate the site with its AIM online messaging system.
LONDON – Premier League club Blackburn Rovers has signed Crown Paints as its new main sponsor in a three-year deal reported to be worth up to £5m.
LONDON – Supermarkets are now attracting 62% of shoppers to regularly buy non-food items from them, collectively spending over £19.7bn, compared with only 45% of shoppers five years ago, according to Verdict Consulting.
(TrendHunter.com) In the future, there will be no more conventional glass ticket box at the theatre. Being heralded as Asia’s most technologically-advanced cinemas, this movie theater looks more like a modern sculpture or a chic boutique hotel.
The movie theatre’s design has been configured for the patrons to be …
At the festival Mena Cristal Awards 2008 the agency Leo Burnett Beirut won Corporate Cristal for the commercial “Tribute to the Lebanesse Army”:
Hmmm, nice commercial, but we still remember the “Thank you !” by Budweiser
(TrendHunter.com) Not to be confused with Dubai, Abu Dhabi is on a building binge of its own. This is the World Trade Center to be built on Al Raha Beach, the spectacular spit of land for the waterfront east.
Everything that can be housed in a city building will be in this spectacular piece of architecture by Fost…
All the wankers out there will be happy to hear about Sperm For Tickets. Passes will be given to any donors in Europe, to a festival of their choice, for contributing to Ireland’s severely depleted sperm reserves. Uh…by mail, in special “donation” containers.
The slogan for the initiative is, …
(TrendHunter.com) All the wankers out there will be happy to hear about Sperm For Tickets. Passes will be given to any donors in Europe, to a festival of their choice, for contributing to Ireland’s severely depleted sperm reserves. Uh…by mail, in special “donation” containers.
The slogan for the initiative is, …
A controversial campaign against drug use and abuse of alcohol in the corridors and recreation areas of the Mackenzie Presbyterian University in São Paulo/Brazil implemented immediately at the beginning of the new school year raised many a reaction from the students. From morbid, gross, to good, th…
(TrendHunter.com) As chic as this white backpack looks, it’s also functional as it’s actually a boombox.
Created by an industrial design student in Germany by the name of Joonas Saaranen, the Reppo II Backpack prototype comes with a pair of full-range built-in speakers and an amplifier. Right now the Reppo II is on…
(TrendHunter.com) These designers aren’t trying to blow anything up your skirts… well, actually, yes they are. If you want these creations by Jak & Jill and Berardi, then you have to find a strong up draft – like a subway grate – to make them look best. Heading to a fancy soiree? Then make sure you hang around the …
(TrendHunter.com) It’s not the first interface and won’t be the last of course, but this one allows for moving, resizing and flipping without having to use gloves or headgear.
According to Donald Melanson at engadget, “It seems that everyone is working on new interfaces. Using thought, gestures or real objects. Th…
AKQA has created a new viral for Pot Noodle, spoofing the Guinness “tipping point” campaign, but using cigarette packets, mobile phones, a wheelchair and supermarket trolleys in a domino-style cascade across a gritty council estate. To view the ad, go to www.brandrepublic.com/campaign.
Isobar has strengthened its senior management with two internal promotions. David Pullan, the president of Aegis Service Solutions, has added the role of president of Isobar global client management to his responsibilities. Ralph Folz, the founder of Molecular, which was acquired by Isobar, becomes the chief operating officer.
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