Hotline: AKQA creates new viral for Pot Noodle

AKQA has created a new viral for Pot Noodle, spoofing the Guinness “tipping point” campaign, but using cigarette packets, mobile phones, a wheelchair and supermarket trolleys in a domino-style cascade across a gritty council estate. To view the ad, go to www.brandrepublic.com/campaign.

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