NEW YORK (AdAge.com) — For teens and young adults looking for entertainment, too much of a good thing is never enough. A new study put out by Integrated Media Measurement Inc. found that American moviegoers aged 13 to 24 consumed at least twice as much TV and radio as non-moviegoers in the same age range.
Once again Barely Political’s Obama Girl is fighting for her man, Barak Obama.
Our industry has a greater percentage of young women in key roles than most other industries. As such, if we want to keep and grow the talented women — once they become mothers — in our agencies, we need to be as creative as the ideas we're hired to develop.
The best way to implement your vision is to set up your own shop, and that’s just what two friends of mine have just done. Skylab-B is the new venture of Mike Martin & Grant Holland, a creative team that, both together and separately, have done some kick-ass work at a whole bunch of agencies around the country.
Skylab-B will maintain offices in both LA and Atlanta. Check out their site and their work. This thing could get huge. Good luck, fellas!
Maybe we should have launched SuperTuesdayFreak as well. An ABC News/Washington Post poll asked adults whether they’re more excited about the Super Bowl or the Super Tuesday presidential primaries, and the Bowl won by a mere field goal (40 percent to 37 percent, with most of the rest excited about neither event). Even among self-described football fans, 26 percent said they’re more excited by Super Tuesday. The game beat the primaries among male respondents (48 percent to 34 percent), but the primaries beat the game among women (40 percent to 32 percent). Among those planning to watch the game, 15 percent said they’ll do so mainly for the commercials.
—Posted by Mark Dolliver
So you first start watching this Jawbone ad (of course you don’t know it’s a Jawbone as yet) in which the camera makes visual love to an OMFG hot lady in a black bikini sunning on a recliner next to a pool and all is well with the world.
NEW YORK (AdAge.com) — The push to find a better yardstick for TV audiences is gaining momentum. After years spent paying TV networks for a measure of the masses watching each of their programs, Madison Avenue is drilling down and eagerly partnering with new companies that can provide a more detailed picture of the viewing habits of the average couch potato.
Phil Mooney has been in charge of The Coca-Cola Company’s archives since 1977. In his role as archivist, he has conducted numerous interviews for radio and television including three segments on the Today Show and appearances on The History Channel, the Food Network and CNN. He also writes “Collectors Columns” as a means to keep in touch with collectors and other interested parties.
Now (that it’s 2008) he has a company blog.
This is our first Company blog – but definitely not our last. We’re starting with the Company’s heritage – not just the history, but the love people have for Coke. We’ll talk about people who collect Coke memorabilia, the items they collect and the stories they tell. We’ll talk about recipes made using Coca-Cola and our other drinks. We’ll talk about what’s happening today with Coke – and how it relates to things from our past. And we’ll talk about the new World of Coca-Cola in Atlanta, which just opened last summer.
The most recent post on Coca-Cola Conversations offers behind-the-scenes information on the the making of one of this season’s Super Bowl ads.
Adrants reader Sunil pointed us to this sleeper controversy. Did Airtel rip one of its India-based ads off a Cannes-award-winning New Zealand Telecom spot?
There’s something apocalyptic about this Monster spot by BBDO, NY. Called “Daybreak,” the premise is you shouldn’t have to fight Monday. To illustrate that, a bunch of people knock down their satellite dishes, grab trashcan covers and run out to do battle against the sun — only to walk off in defeat when the sun rises anyway.
For this year’s Super Bowl efforts, Salesgenie leaves the cheese behind and, instead, brings on the cartoons.
LONDON – The two biggest topics that Brand Republic members discussed this week were Ryanair ignoring an ASA ad ban and the raison d’etre of Thinkbox, the future of television advertising.
(TrendHunter.com) A chicken named Rabanita from Huecatitla, Mexico, has become a local celebrity after laying green eggs. Rabanita has been in all the local papers, featured on YouTube, and on Televisa TV.
“My children say that God looks favorably on me so that I was given as a prize a chicken that lays green eggs,…
A chicken named Rabanita from Huecatitla, Mexico, has become a local celebrity after laying green eggs. Rabanita has been in all the local papers, featured on YouTube, and on Televisa TV.
“My children say that God looks favorably on me so that I was given as a prize a chicken that lays green eggs,…
After unleashing a 22-headed blog monster during last year’s Super Bowl, this year we’ll be trying something a little different on the big day: a live chat. Beginning around kickoff time, a handful of industry creatives, as well as Barbara Lippert and Eleftheria Parpis of Adweek, will be discussing the Super Bowl advertising as it happens over on our pigskin blog, SuperAdFreak. Those scheduled to participate include: Steve Bassett of The Martin Agency, William Gelner of 180, Todd Grant of Cole & Weber, Eric Hirshberg of Deutsch/LA, Jason Karley of DDB Chicago, Bob Moore of Publicis, Ted Royer of Droga 5, and Rob Schwartz of TBWA\Chiat\Day. So, please join us on Sunday afternoon at SuperAdFreak.com as our crack team discusses, in real time, the best and worst of the day’s commercials.
—Posted by Tim Nudd
Microsoft, following its unsuccessful bid a year ago, has made an unexpected and unsolicited bid for troubled Yahoo as it continues its efforts to compete with and/or topple (never happen) Google.
LONDON – BT has acquired retail e-commerce service provider Fresca for an undisclosed sum.
People often emerge from their favorite bar in a good mood, which makes it a perfect time to quiz them.
According to Adweek, Endemol USA and video entertainment site Metacafe plat to do just that with Buzzed, an online after-hours game show. The show will focus on bar and nightclub goers answering a series of trivia questions as they depart popular establishments nationwide.
Erick Hachenburg, CEO of Metacafe said, “Buzzed is a great example of original short-form video content that puts the power of the Internet to good use. It’s interactive, engaging and entertaining.”
Slated to launch this spring, Buzzed is now in pre-production in cities including New York, Chicago, Miami, Boston and San Francisco.
LONDON – The Evening Standard is launching two trade competitions as part of the activity surrounding the launch of consumer insight research into its affluent London “Influentials” audience.
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