LONDON – JCDecaux has signed a deal with Dewynters, the theatrical promotions agency behind musicals such as We Will Rock You and The Lion King, for advertising across all of its digital sites in the arrivals hall at Heathrow Terminal 5.
Everyman, the male cancer campaign, has moved its ad account into Hooper Galton.
Tips, press releases and comments AdLab received over the past couple of weeks. Sorry for the hole in the publishing schedule — a hectic week at work.
– Call for contributions: stories about advertising on the streets of your town. “On your next commute to work, take a moment to look around you. What do you see? Have you noticed these advertisements before? Do they bother you? Do you agree with them? Are they paid advertisments or is it graffiti?”
– Very transmedia: Batwave TV-Activated Handheld Batlink Game: “Tune in to the Batman cartoon and get secret messages from Batman. Capture special signals that add challenges to the handheld game.” (Thank you, Erwin!)
– Ad Council Creative newsletter “highlights the wonderful creative developed each year by the industry’s leading advertising agencies that donate their time and talent to the Ad Council’s critical issues.”
– A couple of weeks ago, I got a heads-up from a creative duo who put a rejected campaign idea up for sale on eBay: “The idea was killed internally and our attempt to sell it on ebay is refusal to accept the decision or let the idea die.” I just checked back: the winning bid was £5. Now I am sorry I didn’t bid; wonder what the idea was.
– Welcome “the world’s largest and most powerful air vortex cannon” from the people who brought you the human flipbook last year.
– A bizarre Flash animation that is explained as a piece that “combines generative (driven by live events such as actual time (see stop frame numbers in shelves), sound input and live online weather feeds as well as interactive elements (things the user can manipulate), without ever breaking the illusion that it is a filmic piece”. You blog into your mic, you click on stuff, but I’m not sure about what actually happens.
– An academic paper on “Advertising in Online Games and EC Audiovisual Media Regulation.”
– A blog post about how big agencies don’t get interactive.
– I always liked the idea of trailers for books, and here’s an entire YouTube channel of them.
– A Nuts widget from Snickers that you can customize.
– How do you get an ad campaign written up at NYTimes?
– 69 things to make with duct tape.
– From an email pitching a blog about women on the web: “After reading your blog for awhile, I’d thought you might enjoy.” Who compiles these lists?
– A presentation about urban planning and remixing culture.
– Another twist on the million dollar page, only with rooftops as a mash-up of Google Maps. Loving the hammer and sickle.
– What happens if one day you can’t get into your Google account.
These Capital One Canada Rocket ads just hit the media last week. In short, the ads suggest that you can avoid skyrocketing interest rates by signing up for Capital One’s Prime+0.9 no fee card. Unlike the Canadian competitors, Capital One Canada’s rates don’t skyrocket after a few months, sending yo…
(TrendHunter.com) After four amazing years at Capital One Canada, I will be retiring from my post as Director of the Upmarket business (low rate, rewards and line of credit). I am very excited to be pursuing Trend Hunter and my speaking engagements full time. However, I am also very nostalgic. If I were staying in th…
(TrendHunter.com) These Capital One Canada Rocket ads just hit the media last week. In short, the ads suggest that you can avoid skyrocketing interest rates by signing up for Capital One’s Prime+0.9 no fee card. Unlike the Canadian competitors, Capital One Canada’s rates don’t skyrocket after a few months, sending yo…
The South African Health Department alerted TBWA\Hunt\Lascaris, Johannesbug to the fact that within the country’s HIV pandemic, middle-class white females were getting infected at a faster rate than anyone else. Educational messaging is generally aimed at the nation’s poor majority, but an affluent, media-savvy element in our society simply wasn’t paying enough attention.
The agency asked […]
This is only marginally disgusting. Also, it’s a promotion for “Test Your Breath,” a campaign for Scope by the charmers at Dentsu and Crush.
Politicians are increasing their digital interaction with voters.
Indian politicians are sending ‘vote me’ text messages to mobile phones, New Zealand politicians are setting up Facebook profiles, American campaigns use YouTube to broadcast far more creative messages than traditional top-down television ads from elections’ past, and of course, there was the Kevin07 campaign!
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This is neat. During the Wilderness Fair in Stockholm, the Miami Guerrilla Agency used removable paint to spray images of divers on the ground in the style of road signs around the area.
(TrendHunter.com) If you’re talented at graphic arts or have a gift for graffiti, why limit yourself to traditional mediums? Walee (Waldo Lee) doesn’t. He uses the female body as his canvas, putting his design skills toward creating the ultimate art project; one that is carried on the skin of his girlfriends.
The c…
In this article, CNBC writer Darren Rovell uses convoluted logic to ask what consumers, in their childlike naivete, are supposed to extract from relationships between athletes and the brands that sponsor them. (And their trainers. And their trainers’ websites.)
(TrendHunter.com) What you are looking at, my friends, is art. Ok, to the unsophisticated and uncouth (like me) that might just be a whole bunch of burned toasts artist David Reimondo lined up and manipulated to look like whatever he made the stuff look like. And its all cool. The tired cliche says art is in the eyes…
What comes after the MacBook Air? This is why ad execs get paid the big bucks. The MacBook Earth is the greenest laptop ever made. It has no cord because it is solar powered notebook. It’s 100% biodegradable so you dispose of it when it’s time to upgrade.
The MacBook Fire is so fast the insides …
25 old lights use more energy than 2,500 LEDs.
Advertising Agency: DDB Vancouver, Canada
Executive Creative Director: Alan Russell
Creative Director: Dean Lee
Art Director: Chris Moore
Copywriter: Neil Shapiro
Agency Producer: Gayle Robson
25 old lights use more energy than 2,500 LEDs.
Advertising Agency: DDB Vancouver, Canada
Executive Creative Director: Alan Russell
Creative Director: Dean Lee
Art Director: Chris Moore
Copywriter: Neil Shapiro
Agency Producer: Gayle Robson
25 old lights use more energy than 2,500 LEDs.
Advertising Agency: DDB Vancouver, Canada
Executive Creative Director: Alan Russell
Creative Director: Dean Lee
Art Director: Chris Moore
Copywriter: Neil Shapiro
Agency Producer: Gayle Robson
Of course Miss Sixty is just my fav online store. But if an online store doesn’t have a lot of extras, they aren’t going to keep their target market interested very long. The MySpacers need more than just a static web page.
Fortunately, Italian design house Miss Sixty doesn’t disappoint. Their web…
One with nature.
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Directors: Gordon Ray, Chris Gotz
Art Director: Jamie Mietz
Photographer: Michael Lewis
Retoucher: Paul Vermeulen
Copywriter: Gordon Ray
One with nature.
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Directors: Gordon Ray, Chris Gotz
Art Director: Jamie Mietz
Photographer: Michael Lewis
Retoucher: Paul Vermeulen
Copywriter: Gordon Ray
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
