NEW YORK (AdAge.com) — U.S. ad spending growth ground to a halt in 2007, climbing a negligible 0.2% to reach $149 billion last year after a 4.1% gain in 2006, according to data released Tuesday by TNS Media Intelligence. Some sectors fared better than others. Online ad spending continued to grow faster than any other media, notching a 15.9% increase to reach $11.3 billion and consumer magazines grew 7% to $24.4 billion.
(TrendHunter.com) Trend Hunter has featured the Temper USB thermometer last year. But now USB Brando have updated and upgraded their popular product into the new Temper Hum.
Aside from the new slender look, the Temper Hum is upgraded with a hygrometer feature that can now measure and log the humidity, in addition t…
LONDON – Current, the user-generated content TV channel and website, has launched a competition for its UK users to create an ad for mobile operator O2’s new Bluebook service.
First Radio Sales, the national ad sales house for local stations, has appointed Oliver Richardson as head of sales for its London operation.
The Beijing Olympics are fast approaching and sports apparel companies are gearing up for the frenzied, mad-crazy merchandising that this grand event always unleashes as kids and adults alike endeavor to “Look Like Mike” or in this case, Los Angeles Lakers superstar shooting guard, Kobe Bryant.
Th…
BusinessWeek took an interest in Clay Shirky’s new book about what happens when people are given the tools to do things together, without needing traditional organizational structures.
In his book, Here Comes Everybody: The Power of Organizing Without Organizations, author and NYU faculty member Clay Shirky describes the profound impact of social technological tools on contemporary culture—from e-mail and blogs to Twitter and wikis.
In Shirky’s view, we’re living in the middle of a revolution as momentous as that which followed the invention of the printing press. Society and industry, in other words, are being radically reshaped.
Shirky calls for readers to acknowledge the new reality and look to the future. “The important questions aren’t about whether these tools will spread or reshape society but rather how they do so.”
How society will be reshaped is cause for debate and genuine concern. For instance, if our newspapers are killed off by the rise of consumer-generated news, we will be that much more uninformed. Not pretty.
[NOTE] This is AdPulp’s 5000th post.
Advertising Agency: Grey, Canada
Via: Kuteev
(TrendHunter.com) Made of porcelain, glass and metal, the Ovopur water dispenser from Aquaovo doesn’t use any electricity. It uses gravity to filter and revitalize tap water. The water dispenser has a reusable, multilayer, 100 percent recyclable filter cartridge which removes impurities from the water. It holds up …
Advertising Agency: Leo Burnett, Belgium
Creative Director: Jean-Paul Lefebvre
Art Director: Marie-laure Cliquennois
Copywriter: Gregory Ginterdaele
Via: adgoodness
About a year ago, we were hiring a copywriter and we had a really good guy in from Phoenix. He's sitting in my office and I'm peppering him with questions. Then I do the obligatory, "So I've asked you a lot of questions, do you have any for me?" And he says, "Actually just one. You're relatively new here, so tell me … what sucks?" Best damn question any interviewee has ever asked me.
LONDON – Dennis Publishing has launched iGizmo, a technology-based digital consumer magazine, with new advertisers including Toshiba, O2, Toyota and Misco.
Who knew? Really. Who knew Obama Girl would amount to anything more than a one-off from some random YouTube chic with a “crush” on Obama.
(TrendHunter.com) Where do these artists get their creative notions?!
Tom Sepes created a steam throwing, electric, sci-fi motorbiking contraption. It is built on a 1967 Tote-Gote frame, has a 15bhp electric motor and generates a gush of steam thanks to a rear mounted boiler. You can ride and get your face steamed …
LONDON – The Central Office of Information has created a new interactive services unit, integrating its existing digital media and transformational government teams.
LONDON – River Publishing is promoting Shape, its first consumer newsstand launch, with a sampler insert in the forthcoming issue of the Sunday Times.
Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Directors: Piyush Pandey, Abhijit Avasthi
Creative Directors: Shekhar Jha, Mahesh Gharat
Art Directors: Mahesh Gharat, Anad Rane
Typographer: Mahesh Gharat ()
Illustrator: arab
Copywriter: Shekhar Jha
LONDON – Five has confirmed the appointment of the BBC’s commissioning editor for features and formats, Ben Gale, as its new director of programmes.
(TrendHunter.com) The Beijing Olympics are fast approaching and sports apparel companies are gearing up for the frenzied, mad-crazy merchandising that this grand event always unleashes as kids and adults alike endeavor to “Look Like Mike” or in this case, Los Angeles Lakers superstar shooting guard, Kobe Bryant.
Th…
NEW YORK (AdAge.com) — After more than a year of being stuck in congressional limbo, the long-proposed XM-Sirius Satellite Radio merger took a major step toward approval yesterday when the U.S. Department of Justice gave its approval of the deal.
Get the city out of your hair.
Advertising Agency: Lowe, Mumbai, India
Creative Directors: Madhu Noorani, Shriram Iyer
Art Director: Virendra P. Tivrekar
Copywriter: Shriram Iyer
Illustrator: Sameer Kulavoor
Published: November 2007
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