That is, according to this new spot for Washington, DC. (Come on, sport. How do you resist two metaphors in one sentence?!) In the spot, a mom throws open a giant scrap book and invites the audience into family-friendly…
LONDON – Five’s newly installed news presenter Natasha Kaplinsky has announced she is three months pregnant, dealing a blow to Five News, which has enjoyed a 72% ratings boost since her arrival.
Want to win a trip to Cannes? Want to solve a decent brief? Combine the two!
Taxi 2 decided to mock stereotypical advertising as a way to announce that this competition exists, the briefs are simple, and the prize is a trip to Cannes during the Lions festival. Party on.
Creative posse responsible: Lance Martin (Creative Director), Ryan Wagman (Copywriter), Guybrush Taylor (Art Director)
LONDON – Marketing’s much-feared mystery caller rings up the Honda’s customer centre to ask whether it’s safe to buy a second-hand Honda Civic, given recent new stories about faulty handbrakes. Will Honda’s call centre score as highly as its cars and advertising?
LONDON – H Bauer Publishing has ended its agreement with The Publishing Consultancy and is moving sales for its range of titles inhouse.
LONDON – The funeral of Mike Reid’s character Frank Butcher in ‘EastEnders’ pulled in almost 10m viewers last night and ate into the opening of ITV1’s coverage of Manchester United’s Champions League match in Rome, which peaked with 8m viewers.
LONDON – Rainey Kelly Campbell Roalfe/Y&R has picked up the £2 million creative account for Rosemount Wines.
Tesco did not overstate the £10,000 value of a trip to Melbourne to meet the cast of Neighbours, the ASA has found.
An ad for Innocent has been cleared of exaggerating the health benefits of smoothies over fruit juice.
LONDON – Maverick magazine tycoon Felix Dennis has retracted a statement in which he said, in an interview published by The Times today, that he killed a man 25 years ago.
Global Radio has got what it wished for, but now it faces the difficult task of turning radio consolidation into money, says Stephen Foster.
The ASA has rebuked a company which implied that its horse-riding simulator could help women acheive a shapely bottom.
HONG KONG – Aktiv Group, the online sales network, has opened an office in Hong Kong with Miko Ho, the sales manager of TVB.com, installed as managing director.
LONDON – A Volkswagen Polo ad, in which a small dog is shown cowering in public, has now received almost 500 complaints from animal-loving members of the public, but will not be investigated.
I found this at http://great-ads.blogspot.com (so I can’t exactly vouch for its provenance) but it seems to be a German viral/guerilla ad for Google Video.
LONDON – Absolute Radio looks set to win the battle for control of Virgin Radio with a £60m bid after it was selected as the preferred bidder to acquire the station from Scottish media group SMG.
LONDON – A television ad for Vauxhall’s Corsa featuring a female cyclist accepting a lift from a gang of raucous hand puppets has attracted a dozen complaints from viewers, who felt that the ad condoned leery behaviour towards women and might encourage people to accept lifts from strangers.
KUALA LUMPUR – Milk+Co, formerly DDB International, has hired a new team of creatives as the newly revamped agency looks to re-assert itself in Malaysia’s advertising scene.
KUALA LUMPUR – Kinetic Worldwide, the outdoor media planning and buying network, has secured a contract to handle Sony Corporation’s estimated US$1 million out-of-home media activity in Malaysia.
SHANGHAI – Saatchi & Saatchi Shanghai has secured creative duties for a new beer brand from Suntory China, marking the first time the liquor giant has broken its mainland alignment with Japanese agencies.
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