(TrendHunter.com) Guy de Jean for Jean Paul Gaultier, is having a ball designing extravagant umbrellas to represent various sexy women’s outfits. From the sexy lingerie model to the inside out design, these water shedders are sure to turn heads – as well as keep you dry. These are not parasols, BTW: parasols are mean…
NEW YORK (AdAge.com) — Former MTV executive Melisa Quinoy is the new CEO of U.S. Hispanic agency Dieste, Harmel & Partners, Dallas, following a search led by Omnicom Group to replace Warren Harmel, who at the end of 2007 quietly left the agency he co-founded in 1995.
Advertising Agency: Fortune Promoseven, Doha, Qatar
Creative Director: Fadi Yaish
Copywriter: Kalpesh Patankar
Art Director: Kalpesh Patankar
Photographers: Jeremy Wong, Nemesis Pictures
Illustrator: Mirage Works
Account Supervisor: Charbel Mezher
NEW YORK (AdAge.com) — When it comes to product placement, conventional wisdom says a reality TV show is your best bet. Notable appearances by famous names such as AT&T, Chrysler and Coca-Cola in programs including "American Idol" and "The Apprentice" have provided textbook examples of how reality programs can help burnish popular goods. But what if marketers aren't using the programs as wisely as they could?
WASHINGTON (AdAge.com) — Despite a vociferous offense from tobacco giant R.J. Reynolds and pro-advertising groups, legislation to turn tobacco regulation over to the Food and Drug Administration sailed through a House committee today on a 38 to 12 vote. The legislation would allow the most severe ad curbs ever imposed on a consumer product by the U.S. government.
Perhaps only in the ad industry can advertiser have its wrist slapped for making misleading ads one day by one industry group and be lauded for the effectiveness of those ads by another the next. Wal-Mart's "Save Money. Live Better" campaign wins a David Ogilvy award for research one day after being deemed misleading by NAD.
(TrendHunter.com) Seriously! If we’d had colleges that looked like this, some of us might have stayed long enough to graduate! But then again, Ørestad College in Copenhagen, Denmark is just about the the coolest study space I’ve ever seen and studying may not be the first thing that comes to mind. Open, airy spaces …
I don’t know many of my rivals, but I know that they know me very well. From Behind.
Advertising Agency: DDB Uruguay
Creative Director / Copywriter: Pablo Alvarez
Art Directors: Pablo Alvarez, Guillermo Varela
Illustrator: Veronica Navarro
Published: February 2008
Some believe the ‘head to head’ motivates me. But what really motivates me, is that my rivals watch me win from up close.
Advertising Agency: DDB Uruguay
Creative Director / Copywriter: Pablo Alvarez
Art Directors: Pablo Alvarez, Guillermo Varela
Illustrator: Mika Ish
Published: February 2008
(TrendHunter.com) The concept behind this Dynamo Green keyboard is that it will help lower your monthly electricity bill. But the catch is that you have to keep typing. When you type, you’re harnessing the power of kinetic energy with which to power the computer thereby enabling you to save energy. That’s the premise…
(TrendHunter.com) The Oulu Bar & EcoLounge in Williamsburg is Brooklyn’s first living wall installation. In addition to vastly improving the looks of the bar (see before picture), the vertical greenery installment makes a very loud environmental statement to all passersby. We can all help by incorporating environment…
(TrendHunter.com) Shopaholics rejoice! Let us do the dance of joy! On Tuesday Amazon launched TextBuyIt, letting people text the name of a product, description, UPC or ISBN to the numbers “262966” (which is Amazon on the keypad), so we can buy from our cell phones, including from inside stores.
The service returns …
To think that I was unknown; they called me old horse, jackass, donkey and to think that was only 60 seconds ago.
Advertising Agency: DDB Uruguay
Creative Director / Copywriter: Pablo Alvarez
Art Directors: Pablo Alvarez, Guillermo Varela
Illustrator: Christian Turdera
Published: February 2008
Everybody asks me, who takes whom? Who cares? He takes the reins and I take the glory.
Advertising Agency: DDB Uruguay
Creative Director / Copywriter: Pablo Alvarez
Art Directors: Pablo Alvarez, Guillermo Varela
Illustrator: Aline Alves
Published: February 2008
Many people believe that the wind is on my side. Of course it is; I am the wind.
Advertising Agency: DDB Uruguay
Creative Director / Copywriter: Pablo Alvarez
Art Directors: Pablo Alvarez, Guillermo Varela
Illustrator: Pilar Berrios
Published: February 2008
(TrendHunter.com) Cup & Jug from Vert design is an exploration of fluidity, interaction and function. It’s smooth, organic form has a lightness and elegance that addresses notions of aesthetic appeal. It is a unique design that is stylish, functional and natural to use.
Cup & Jug was designed with seamless user in…
(TrendHunter.com) Scent marketing, which we’ve covered a few times as “scentvertising”, is a form of advertising that targets the sense of smell. Nose Knows Consulting is a Canadian company that focuses on the olfactory elements of a project to maximize the impact of the product or message.
Nose Knows offers scent …
(TrendHunter.com) Learning to be a dentist isn’t easy, but with the help of technological advances like the PerioSim 3D dental simulator, training becomes much more efficient for students.
Directly on the screen, students use a stylus which looks like an “explorer,” the scary-looking, pointy device dentists use to …
It scares the stains.
Advertising Agency: LV, Buenos Aires, Argentina
Creative Director: David Garzon
Art Director: Andres Benavides
Are you a math person? Do you like to get the stats on stuff? You’ll love Trendrr. I loathe math, but I even love Trendrr. The site lets you track, compare and share the data from everything from how many Pee and Poo dolls are being sold on eBay to how many listens The Tings Tings got on MySpace to …
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