Hasta La Creative!

Breeze that pampers.

Advertising Agency: Triton Communications, Mumbai, India
Creative Directors: Shyam Samant, Ryan Abraham
Art Director: Amol Mahadik
Copywriter: Mayank Yadav
Illustrator: Vivek Chaudhary
Published: March 2008

All you need on document solutions and office supplies. Now in Miami Beach.

Creative Directors: Matías Aubi, Ariel Dress
Art Director: Matias Aubi
Copywriter: Ariel Dress
Illustrator: Ernesto Sotera
Photographer: Ana de Rosso

All you need on document solutions and office supplies. Now in Miami Beach.

Creative Directors: Matías Aubi, Ariel Dress
Art Director: Matias Aubi
Copywriter: Ariel Dress
Illustrator: Ernesto Sotera
Photographer: Ana de Rosso

Advertising Agency: Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
3D: Walee
Published: 2008 April

Advertising Agency: King James, Cape Town, South Africa
E.C.D: Alistair King
Art director: Greg Cameron
Copywriter/Creative Head: Paige Nick
Agency Producer: Sam Kelly
Account executives: Melanie de Winnaar, Lisa Roux
Production Company: Velocity Films, Johannesburg
Director: Anton Visser
Producer: Prenneven Govender
D.O.P: Michael Cleary
Post production co: Left Post Production
Editor: James Hosking
Facility co: The Refinery
Visual Effects/animation co: Depth VFX
Audio Facility: Produce
Audio Engineer: Louis Enslin

(TrendHunter.com) Over the last two years, Trend Hunter has outgrown its server on several occasions, often marked by killer trends that knocked the server offline. This month, several of these trends pushed our traffic up to nearly 3,000,000 monthly views. Accordingly, we are about to make our final server migrati…

(TrendHunter.com) We’ve seen a number of attempts to reignite retro brands, with innovations from Converse topping the list.

The latest innovation from converse: Leather All Star High Tops. These shoes are covered in patent leather including the recognizable Converse ankle logo top. The Beams x Converse All Stars …

We are all aware that arts and images are not the only thing that makes ads complete. There will be always the famous slogans and taglines to which contributes to the ultimate purpose of making brands stick into the minds of the consumer market.

Brand recall is a perfect pitch to make any product or service become totally familiar in the minds of the consumer. Although it may not immediately create an impact, effective slogans will really be something you should aware of if you want your whole advertising campaign to serve its purpose well.

Some famous slogans:

1. Coca Cola – “Always Coca Cola”
2. Camay Soap – “You’ll be lovelier each day, with fabulous pink Camay.”
3. Playstation 2 – “Fun anyone?”
4. Singapore Airlines – “Singapore Girl, you’re a great way to fly”
5. Verison Wireless – “Can you hear me now?? Good!!”

You can find more of the famous advertising slogans here.

IBM Virtual World Guidelines (does your company have one?): “In general, your digital persona’s appearance is up to you. When you are using your avatar or persona in association with IBM, however, your judgment in these matters should be shaped by the same general guidelines that apply to IBMers in physical environments – i.e., that your appearance be appropriate to the context of your activities. You need to be especially sensitive to the appropriateness of your avatar or persona’s appearance when you are meeting with IBM clients or conducting IBM business.”
— via a comment on Second Thoughts

It was written up in USA Today last year, too.

Let me start by acknowledging that Twitter looks useful. I remain one of those who don’t get it (I tried), but there are many other things I don’t quite understand and in most cases my ignorance is due to my own limitations.

So, Twitter, it’s not you, it’s me. A few things have been bugging me about you ever since we met — readers are not sheep to be called followers — but really, you are cool. We’ll remain polite to each other even if entrenched in our respective worldviews. Who knows, maybe we’ll do business together one day.

What I can’t explain — nor calmly bear — is the nauseating giddiness that’s been bubbling in my RSS reader for the past year. Everywhere I clicked, it’s been twitter this, twitter that. High-school dramas over who tweeted what to whom. (Speaking of 2.0 dramas, here’s a great collection.) It was amusing for a couple of months, after which I hoped the spotlight would turn away. It never did, so I thought I’d do something about it myself. Now, everywhere I browse, the words “twitter” and its derivatives are replaced with what the whole thing really is – “madness”. All it took was a Greasemonkey Firefox extension and a slightly tweaked profanity filter.

It’s like one moment you have hundreds of canaries in your room, and then suddenly someone turns them all off.

It’s quieter, and everything makes a lot more sense, too.

The followers of GapingVoid’s author mourned his departure from madness in some 150 comments.