Hasta La Creative!

Click image to view full size.

“This week’s post is the last in our series on Balihoo – the only on-demand media buying and planning platform that provides intelligent software-PLUS-services to media professionals across all mediums.

We’ve walked through:

– How Balihoo helps create better media plans by making it easier to find and evaluate advertising opportunities across all mediums;
– How Balihoo streamlines the RFI/RFP process, allowing media professionals to increase return on invested time and effort; and
– How Balihoo reduces costs and creates more effective media plans, by centralizing knowledge and providing easy access to historical data.

The bottom line: Balihoo exists to make the lives of media professionals easier. With a passion for solving real problems for our customers, we offer software and services that do just that.

If you’ve followed our posts (whether the entire series or not), we hope we’ve piqued your interest in what we’re doing here at Balihoo. If you’d like to learn more about our solution hit our site. If you’d like to learn more about who we are (and have a dialogue with us!) check out our blog. “

HONG KONG – The Financial Times is set to step up its localisation efforts in the key markets of China and India, by launching a new wealth management title on the mainland, and ending its Indian deal with the Business Standard in favour of an alliance with a different media group.

LONDON – More than 150 activist groups worldwide have accused Olympic sponsor Coca-Cola of being ‘complicit in a humanitarian disaster in Tibet’ if the drinks company fails to force the International Olympic Committee (IOC) to reroute the torch relay away from the region.

BANGKOK – TBWA Thailand has been appointed creative agency for AIA Thailand’s 70th anniversary celebrations and corporate branding following a four-way pitch against Lowe, Euro RSCG Flagship and M&C Saatchi, the incumbent.

SINGAPORE – SingTel has unveiled a host of through-the-line promotions in line with being the title sponsor for the Singapore F1.

(TrendHunter.com) Holograms are an increasingly hot innovation in technology and design. Now we bring you the next step, interactive holograms that you can control and communicate with using hand gestures!

Developed by LM3Labs, AirStrike opens the door to exciting applications in interactive advertising and novelty…

Paddy Power and InterCasino have become the first gaming companies to fall foul of ASA rules since televised advertisements for gambling products and services were made legal last year.

The Left Right Project is meant to celebrate an icon. Adidas and 180LA teamed up to create a giant pair of Adidas shell tops. One shoe was given to an east coast team of artist at Surface2Air in New York, NY. The other was given to the creative team, Upper Playground in San Francisco, CA. In a classic east vs. west tradition, the two teams designed their shoes to reflect their coast. Each crew had 3 days to design their shoe. The teams met up in Venice Beach, CA to showcase their work.

This is a nice viral/digital/experiential project. It is an example of micro targeting with mass appeal potential. The viral was picked up by the sneaker community as well as the creative community. It’s very Adidas and I like that it doesn’t feel overdone or over budget. The Left Right Project is part of a larger Adidas Originals campaign, which includes “games” and events.

NEW YORK (Adage.com) — Mark Kingdon, CEO of Omnicom digital agency Organic, is stepping down from his post to take over as CEO of Linden Lab, the developer of Second Life.

When will Honda stop coming up with such catchy advertising? I swear, their commercials just keep getting better and better. Back in 2006, Honda released a commercial in which an entire choir comprised of people made noises that sounded like a car- or more specifically- what a Honda vehicle would sound like juxtaposed with clips of a Honda vehicle traveling the roadways. If you close your eyes, you cannot tell the difference; amazing. Those other car companies could stand to learn a thing or two from these guys.